Coverage of SpaceX and Blue Origin, the two private companies pursuing the reusable rocket, is near inescapable. Maybe you watched a launch on our site, or saw one of the not-quite-landings in a Facebook video. Space news has become so ubiquitous in tech culture, that it's easy to scroll right past, maybe leaving a Like in your wake, taking for granted the creative and financial cost that goes into sending an object into space — and attempting to bring it back to repeat that journey.

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