RevAmp by DealHub.io

Are RevOps leaders stuck in tactical roles when they should be driving strategic growth? In this eye-opening episode, Karthi Ratnam joins us to challenge the traditional RevOps narrative. We explore the transformation of RevOps from system janitors to empowered revenue architects, the role of AI in GTM workflows, and what it truly means to lead a revenue movement.

🔥 Whether you're a RevOps professional, a GTM strategist, or a B2B marketer, this conversation is packed with bold ideas, controversial takes, and tactical insights to help you reframe your role and own your impact.

⏱️ **Timestamps / Chapters**

00:00 – Intro
00:10 – Meet Karthi Ratnam: From Open Source to Audience Haus and RevGenius
01:50 – The Real Role of RevOps (and What Went Wrong)
05:00 – Why RevOps Became the Cleanup Crew
07:00 – How RevOps Can Reframe as Revenue Creators
08:45 – Narrative Building for Non-Marketers
10:39 – “RevOps Confessionals” & the Real Struggles
14:00 – GTM Engineers vs. RevOps Architects
18:00 – Why AI is RevOps’ Big Opportunity
21:00 – Gatekeeping, Burnout & Letting Go of Busywork
24:15 – The Agent Explosion & Workflow Chaos
26:00 – Tools, Communities & RevOps Voice
28:55 – What RevOps Can Learn from Customer Success
30:00 – The Missing Metric: How to Measure RevOps Impact
31:40 – Wrap-Up & Where to Connect with Hy

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#RevOps, #RevenueOperations, #RevOpsStrategy, #AI in# RevOps, #GTM AI, #RevGenius, #CategoryCreation, #RevenueArchitecture

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👍 **Like this episode?**
Don’t forget to hit the 👍 button, share with your team, and **subscribe** for more deep dives into the evolving world of Revenue Operations and GTM strategy.

💬 Drop a comment below with your biggest takeaway or how you're reframing your RevOps role!

In this episode of *RevAmp*, we sit down with **Andy Mowat** — former VP of RevOps at Carta, GTM exec at 4 unicorns, and now founder of **Whispered**, a stealthy new platform helping executives discover hidden roles.

Andy shares hard-earned insights from scaling revenue operations at companies like **Box**, **Upwork**, **Culture Amp**, and **Carta**. We dive into the **evolution of RevOps**, what makes modern GTM teams effective, the **shift toward AI and data warehouse-driven systems**, and why he believes the next generation of RevOps leaders must build for **alignment, clarity, and speed**.

If you’re a RevOps leader, GTM strategist, or startup founder — this is a must-watch conversation.

🔗 **Learn more about Whispered** → [https://www.whispered.com](https://www.whispered.com)
🎧 Subscribe to the podcast → [https://www.dealhub.io/revenue-podcast/](https://www.dealhub.io/revenue-podcast/)

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📌 **Chapters:**

00:00 – Introduction to Andy Mowat
00:42 – Andy’s career path: from family office to RevOps at unicorns
01:51 – Building the RevOps function at Upwork
06:21 – GTM tech stacks: the next evolution with AI & data warehouses
14:55 – Challenges slowing RevOps innovation
19:24 – From Gated to Whispered: Andy’s founder journey
33:32 – Final thoughts & where to find Whispered

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#RevOps #RevenueOperations #GTM #Startups #AI #SaaS #Leadership #Podcast

Unlock the *real* path to AI-powered revenue operations.

In this episode of **RevAmp**, Mark Lerner sits down with **Daryn Smith, CEO of Hubble Digital (HubSpot’s Global Partner of the Year)**, to unpack the data-readiness gap that is stalling AI adoption—even inside the world’s biggest B2B sales teams. If you’re wrestling with messy CRM data, rogue spreadsheets, or sky-high expectations for Gen-AI, this conversation is your fast-track primer on getting *truly* AI-ready.

🎙️ Episode Highlights
- Why only **9 %** of enterprises are genuinely ready for AI, despite 60 % wanting it yesterday  
- The “garbage-in, garbage-out” rules of large-language models (and how to clean your data pipeline)  
- Change-management tactics to stop shadow spreadsheets and drive CRM adoption  
- Whether AgentForce, deepseek, or HubSpot’s *framed.ai* acquisition changes the game  
- Why embracing *tech debt*—not avoiding it—may be your best strategic move this year  

⏰ CHAPTERS

00:00 Intro & episode teaser  
00:15 Meet Daryn Smith – CEO of Hubble Digital  
02:25 From Napster to Gen-AI: tech waves Daryn has ridden  
03:24 Why Hubble studied enterprise AI readiness  
05:20 Data quality: the #1 AI bottleneck  
07:31 Ambition vs. reality: 60 % want AI, fewer than 9 % are ready  
08:56 The C-suite’s “AI illusion” explained  
10:25 RevOps tech stacks & the unstructured-data mess  
13:24 Can AI fix unstructured data?  
16:37 What *true* data readiness looks like  
18:15 Change management & user adoption  
20:31 AI as the new user interface  
23:10 Are dashboards dead?  
24:29 Voice, brand, and conversational UX  
25:53 Risk, governance & point-solution sprawl  
30:14 Get AI-ready: auditing data and tech stacks  
32:56 HubSpot’s AI advantage vs. legacy CRMs  
36:53 Embrace tech debt—or fall behind  
38:30 Where to find Daryn & Hubble  
39:06 Outro  

🔗 Resources & Links

- **Download Hubble’s AI-Readiness Report:**   https://huble.com/ai-data-readiness-report
- **Hubble Digital:** https://hubble.com  
- **Connect with Daryn on LinkedIn:** https://www.linkedin.com/in/darynsmith  
- **Follow Mark Lerner:** https://www.linkedin.com/in/markzlerner  


👋 Stay in the Loop  
👍 **Like** this episode if it sparked an idea.  
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#RevOps #AI #HubSpot #CRM #DataQuality #B2B #Podcast

In this insightful episode of the RevAmp podcast, Mark Lerner welcomes Yoni Spitzer, VP of Operations and Head of Revenue Operations at Coro. 

Yoni shares his unique journey from marketing analyst to strategic leader in revenue operations, emphasizing why RevOps must transcend traditional SalesOps functions. Discover how to break organizational silos, align cross-functional teams, and strategically leverage operations for sustainable growth.

From practical advice on managing internal alignment to navigating the evolving landscape of AI in operations, this conversation is packed with actionable insights for RevOps leaders looking to level up.

🔖 **Chapters:**

0:00 – Intro
0:40 – Meet Yoni Spitzer & His Journey at Coro
2:25 – Transition from Marketing Analyst to RevOps Leader
4:53 – RevOps vs. SalesOps: Clear Definitions
9:59 – Strategic Operations and CPQ Role
13:07 – Avoiding Pitfalls: RevOps as Strategic Partners
14:57 – Why RevOps Should Not Report to CROs
18:18 – Creating Strong Alignment Across Teams
22:53 – Best Practices for Sales and Product Alignment
27:35 – Balancing Short-term Needs and Long-term Strategy
33:11 – Advocating for Strategic Decisions with Data
37:30 – The Future of RevOps: Embracing AI
42:30 – Connect with Yoni & Learn More about Coro

📌 **Connect with Yoni:**
- LinkedIn: [Yoni Spitzer](https://www.linkedin.com/in/yoni-spitzer/)
- Coro Cybersecurity: [www.coro.net](https://www.coro.net)

🔗 **Subscribe & Stay Connected:**
- Don't miss future episodes—hit subscribe!
- Follow us for more RevOps insights and strategic growth tips.

#RevenueOperations #RevOps #SalesOps #StrategicGrowth #Podcast #CoroCybersecurity #DealHub

In this episode of the RevAmp podcast, Mark Lerner sits down with Lonnie Sternberg, a seasoned RevOps leader, to unpack the evolving landscape of revenue operations. They discuss the journey from tactical tasks to strategic influence, the challenges of integrating AI into RevOps, and how professionals can establish themselves as strategic, indispensable leaders rather than mere CRM administrators. Learn how AI is reshaping revenue predictability, explore why AI adoption is slower in RevOps, and discover strategies for making yourself invaluable in today's shifting market.

🔔 **Don't forget to subscribe and hit the notification bell to stay updated on future episodes!**

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**📖 Chapters:**

00:00 - Introduction: Mark Lerner & Lonnie Sternberg
00:42 - Mark’s RevOps Journey and the changing definition of RevOps
02:46 - Lonnie’s RevOps journey and attraction to cross-functional challenges
04:54 - The evolving definition of RevOps and the impact of AI
07:13 - Why AI Adoption is Slow in RevOps
10:20 - AI's Potential for Automating Sales Admin Tasks
12:05 - Is RevOps Just Fancy CRM Admin? (Strategic vs Tactical)
15:00 - From Chaos to Revenue Acceleration: Understanding the Journey
19:52 - The Emergence of "Go-to-Market Engineer"
23:40 - Building Internal Solutions vs. Tech Stack Consolidation
27:05 - The Future of RevOps: How to Become Irreplaceable
36:47 - Final Thoughts & Closing Remarks

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**✨ Key Takeaways:**

- Why RevOps remains one of the most dynamic and sought-after roles.
- Understanding why AI adoption in RevOps is slower compared to other areas.
- Strategies to transition from tactical to strategic RevOps leadership.
- Exploring the rise of the Go-to-Market Engineer and its implications.


🎧 **Subscribe to the RevAmp Podcast for more insights on revenue operations, leadership, and innovation.**

Join host Mark Lerner and guest Hassan Ishad, Founder of Rev Infinity, as they explore how #RevOps has evolved, the strategic impact of #AI, and how companies can drive growth and efficiency through better alignment of sales, marketing, and customer success. 

Whether you’re an ops professional, revenue leader, or tech enthusiast, this episode will give you actionable insights on building a resilient RevOps function, optimizing your tech stack, and positioning yourself for success in today’s dynamic market.

**In This Episode, You’ll Learn:**
- **Hassan’s Journey in RevOps:** How he moved from sales ops into full-fledged revenue operations.  
- **Market Shifts & Trends:** The move from “growth at all costs” to efficient, data-driven scaling—especially amid VC vs. PE priorities.  
- **AI Adoption in Ops:** Why AI’s true power for operational efficiency is still emerging—and how to prepare for it.  
- **Reporting Structures & Strategy:** How RevOps can deliver the most value, and why reporting lines often miss the mark.  
- **Tech Consolidation & Tool Selection:** Deciding when to build vs. buy, cutting through vendor noise, and finding true technology partners.  
- **Career Tips for Ops Pros:** Leveraging proactive initiatives, strategic roadmaps, and storytelling to showcase your results and grow your career.  

**Chapters**  
**00:00 – Introduction**  
Mark welcomes listeners and teases the topics of today’s discussion: RevOps, AI, and strategic shifts.

**01:18 – Meet Hassan & His Background**  
Hassan shares his journey from sales ops to founding Rev Infinity and highlights his passion for operational efficiency.

**03:00 – Evolution of RevOps & Its Strategic Importance**  
Tracing the shift from pure “fix-it” ops to a cornerstone of growth and efficiency.

**05:07 – AI’s Growing Role in Operations**  
How early adopters are experimenting with AI to automate repetitive tasks—and why the best is yet to come.

**07:25 – Market Shifts & VC vs. PE Mindsets**  
Understanding how RevOps priorities differ under venture capital vs. private equity funding models.

**09:42 – Hiring & Positioning RevOps Teams**  
Why many organizations misunderstand what they actually need from RevOps—and the pitfalls of poor alignment.

**12:17 – Ideal Reporting Structures**  
The debate on whether RevOps should report to the CRO, CFO, or stand alone, and how unbiased data benefits everyone.

**15:40 – Career Growth Tips for Ops Pros**  
Showing strategic impact, measuring ROI, and championing your successes across departments.

**18:21 – Navigating the Tech Stack & Consolidation**  
When to consolidate vs. invest in specialized tools, the rise of AI-driven platforms, and the buy vs. build debate.

**22:35 – Closing Thoughts & Where to Find Hassan**  
Hassan shares final insights on the future of RevOps and how you can connect with him.

 **Connect with Hassan**
- **LinkedIn:** [lhttps://www.linkedin.com/in/hassan-irshad-5b0a6840/](https://www.linkedin.com/in/hassan-irshad-5b0a6840/) 

### **Resources Mentioned**
- Hassan’s **30-60-90 Day RevOps Plan** (link coming soon)

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### **Enjoying the Podcast?**  
- **Like & Subscribe** for more expert insights on RevOps, AI, and go-to-market strategies.  
- **Comment Below:** What was your biggest takeaway or question about RevOps?

#RevOps #RevenueOperations #SalesOps #MarketingOps #AI #SaaS #Podcast #Tech #Startups #Salesforce #GoToMarket #BusinessGrowth #CustomerSuccess #SalesEnablement #B2B

Thank you for watching this episode of **The RevAmp Podcast**! Don’t forget to subscribe for more conversations at the intersection of growth, technology, and revenue operations.

In this episode of the Revamp Podcast, Mark Lerner sits down with David Held, a seasoned expert in sales, marketing, and technology and currently DealHub's Director of Product Marketing. David shares his insights on the evolving #RevOps role and how companies can leverage it as a competitive advantage in 2025 and beyuond. 

Key Takeaways:

📌 [00:04:38 - 00:21:36] David's background and experience working at enterprise companies like Microsoft and Amazon, and how that has shaped his perspective on RevOps.

📌 [00:21:36 - 00:27:30] The importance of RevOps being the "owner" of technology decisions to ensure agility and adaptability in a rapidly changing landscape.

📌 [00:28:34 - 00:40:47] The role of automation, real-time data, and cross-functional collaboration in making RevOps a strategic driver for the business.

Don't miss this insightful conversation on the evolving world of RevOps and how companies can stay ahead of the curve. Tune in now!

#RevOps #SalesEnablement #DigitalTransformation #Podcast

In this insightful discussion, revenue operations expert Michelle Pietsch shares her expertise on setting realistic expectations for revenue operations teams in the coming years. With her experience building high-performing sales teams from the ground up, Michelle provides valuable perspectives on navigating the evolving landscape of go-to-market strategies and technology.

Key Takeaways:
- [0:00 - 6:00] Michelle's background in building early-stage sales teams and founding her own consultancy, Beacon GTM
- [6:01 - 15:00] The challenge of setting realistic expectations for revenue operations, avoiding outlandish goals, and empowering teams for success
- [15:01 - 24:00] The rise of creative, "duct-tape" solutions to fill gaps in the tech stack, and the importance of thinking outside the box
- [24:01 - 29:00] Predictions for the go-to-market tech stack and revenue organization in 2025 and beyond, focusing on efficiency, AI, and adaptability

Don't miss this insightful conversation on the future of revenue operations. Tune in now and get ahead of the curve!

Links:
- Beacon GTM: https://beacongtm.com/
- Michelle Pietsch on LinkedIn: https://www.linkedin.com/in/michellepietsch/

In this episode of The RevAmp Podcast, host Mark Lerner dives deep into the future of AI in RevOps with special guest Klemen Hrovat, Co-founder at Sellestial. From AI-powered personalization to CRM data quality, predictive insights, and building internal tools, this conversation is packed with actionable insights for sales, marketing, and RevOps professionals. Klemen shares his journey from pharmacist to tech founder and offers a forward-looking perspective on how AI will shape the future of revenue teams.

🔖 Timestamps & Chapters
0:00 - Intro: Meet Klemen Hrvat, Co-founder of Sellestial
2:15 - From Pharmacy to RevTech: Klemen’s unique career path
6:45 - AI in Sales: Personalized messaging for HubSpot users
10:20 - AI’s Role in CRM Data Quality: Solving deduplication challenges
15:35 - The Importance of Data Sources: Trusting the right data for AI success
19:50 - Predictive Insights: The next big thing in RevOps
23:40 - AI in Marketing: Personalized email campaigns at scale
27:15 - Building Internal Tools: AI’s potential to transform RevOps roles
32:50 - Future of AI Models: Reducing costs and increasing accessibility
37:10 - RevOps as Builders: Elevating your impact with AI-powered tools
42:00 - AI for Data Enrichment: A game changer for RevOps
45:25 - Looking Ahead: The rapid evolution of AI tools
49:00 - Closing Thoughts: Klemen’s advice for leveraging AI in RevOps
50:20 - Connect with Klemen: Where to find him online

💡 Key Takeaways
* How AI is solving CRM deduplication and data enrichment challenges
* Why prompt engineering is the most important skill for salespeople
* Predictive analytics: Leveraging AI to discover hidden patterns in your data
* Building internal tools: How RevOps can step into a more technical role
* The future of personalization in marketing and sales

💬 Want more tips on AI and RevOps? Connect with Klemen on LinkedIn for insights on using AI to supercharge your sales processes: https://www.linkedin.com/in/klemenhrovat/

🎧 Don’t miss this episode—subscribe now for more RevOps strategies and insights!

🔔 Like, comment, and hit the notification bell to stay updated.

#RevAmpPodcast #AIInRevOps #Personalization #SalesTech #RevOpsInnovation

Discover the secrets to transforming Revenue Operations (RevOps) from a service-oriented role to a proactive strategic function. Join Mark Lerner as he interviews Kanako Tone, Senior Revenue Operations Manager at PathFactory, to discuss her expert insights on the evolution of RevOps, actionable strategies, and the future of AI in the field.

Chapters:
0:00 - Introduction
1:12 - Meet Kanako Tone: Career Journey in RevOps
4:32 - The Evolution of RevOps: From Service to Strategy
8:45 - Challenges in Changing Perceptions of RevOps
12:20 - Proactive vs. Reactive RevOps: Shifting the Mindset
16:30 - The Importance of Process and Self-Service Systems
19:50 - Key Principles for Strategic RevOps Success
24:15 - Identifying Initiatives for Impactful Change
27:40 - Navigating Organizational Dynamics as a RevOps Professional
31:00 - Future of RevOps: AI’s Role and Critical Skills
35:10 - Closing Thoughts and Where to Learn More

Kanako also shares her thoughts on leveraging AI and building strategic RevOps functions in any organization. Don't miss this episode packed with actionable advice for RevOps professionals and beyond!

Follow Kanako on Linked: https://www.linkedin.com/in/kanakotone/

#RevOps #RevenueOperations #BusinessStrategy #ProactiveOps #AIinBusiness #PathFactory #StrategicGrowth #RevOpsInsights #PodcastEpisode #MarketingStrategy #SalesEnablement #CustomerSuccess #B2BMarketing #DataDriven #BusinessSuccess #FutureOfWork #TechInnovation #SelfService #OperationalExcellence #LeadershipTips