Giselle went to college for journalism wanting to pursue entertainment news. News is the original short form content! Think about it - each story is limited to get you hooked and then tell you just what you need to know. This showed Giselle how it’s important to repeat yourself, introduce yourself in multiple videos. No one sees ALL of your content, so odds are that no one will even know that you have two similar videos!

Is long form content so different from short form? Justin and Giselle dive deep in from the producer perspective to explain. Giselle shares how very intentional camera movement and editing is made to keep the viewers' attention, much like short form content is created! Attention spans are getting lower and lower, so the film industry needs to use strategies to keep attention!

What does your explore page share about you? A LOT. Your "explore pages" and "for you pages" are crafted specifically for you based off of the accounts you follow and posts you like. You are the average of the 5 people you spend the most time with. The same applies to your time spent online.

With the wrong mindset, comparison kills. Social media has made some people develop as professional frauds, but meeting someone in person reveals all. With the right mindset, comparison helps people connect and can fuel your passion.

“If you don’t have imposter syndrome, you are complacent or you are lying.” The creator community is growing to be built of regular, average, people. Creators owe it to their communities to show their weaknesses and things they’re not perfect with. Justin goes to say that your authenticity will lead to your authority. Do you agree?

Connect with Giselle!
YouTube -  @GiselleUgarteOfficial