<p>AI writing tools have arrived, and the small business world is trying to figure out what to do with them. Elizabeth talks about the Clippy comeback moment we're living through, how to use AI tools without losing your voice, and where human-generated content still wins.</p>

AI writing tools have arrived, and the small business world is trying to figure out what to do with them. Elizabeth talks about the Clippy comeback moment we're living through, how to use AI tools without losing your voice, and where human-generated content still wins.

Revenge of Clippy

<p>Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.</p>

Business

Entrepreneurship

Marketing

Do This First is a fast, focused podcast for small business owners who want real marketing tips without the overwhelm. Each episode runs 2–5 minutes and delivers one actionable idea you can use today — no fluff, no filler. Host Elizabeth Pampalone has nearly three decades of marketing experience, has appeared on 300+ podcasts, and has taught over 100,000 students worldwide. She believes marketing should be simple, consistent, and burnout-free. Listeners call it "the podcast equivalent of an espresso shot" — and they're not wrong.

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Revenge of Clippy

Revenge of Clippy