In this episode of the Revenue Accelerator Podcast, our guest is Cory Carter and Ron Cool. They are the Founders of Hindsight Hacking Media, an interactive + engagement agency that guides and nurture companies to help them focus on impacting the world around them. Cory and Ron go both ways regarding what they do with podcasting. And today, they will share how you can have success with podcasting.

What people don’t know about podcasting

[01:40]

People don’t realize that they think they will have listeners when they launch a podcast right away. If you can launch the best proper way, hit the charts, get the algorithms working in your favor, that can have the long-term effect for a successful podcast. Many podcasters also lack consistency, which is the first way a podcast could fail. People are hung up on the “perfect” mentality even before the podcast starts.

Differentiating Different platforms

[05:41]

If you do a Facebook Live, download it. Do any edits you want, put an intro and an outro on it, and put it on iTunes. And then the same thing with the YouTube, put some graphics on it and set the right thumbnail. So you have your how to have what you’re talking about, the little caption, and put it on YouTube. Remember that a podcast must be everywhere as much as possible.

Importance of an Intro and an Outro

[07:01]

People react to things in different ways. Learning enables you to hit them in various aspects, and you’re meeting your listener where they want to be met. An intro and an outro is a commercial about the show and your product, and it’s a call to action to go check out your stuff after they’ve listened to it.

Podcasting Strategies that WORK

[11:38]

Most businesses are built on relationships, whether one-to-one or one-to-many. Cory and Ron’s main revenue stream with podcasting is their direct relationship with guests, and having guests on their shows lets them build relationships.

Repurposing and Recasting Content

[18:44]

Repurposing content is getting tidbits or things out to people that will truly benefit them to get them unstuck or move forward. And a recast is no different, which allows you to talk about things differently than other podcasters would. So it’s a great way to keep you as a subject matter expert.

Just Be Real

[22:23]

Wherever the conversation goes, just be real and don’t try to add the fluff. Just have some fun in the real conversation. And if you’re interviewing people, just have fun with the conversations with your guests. If any of those guests get off track, reel them back in to keep it away from stuff that’s not as important for your show.

Getting your Voice Heard

[34:21]

Start getting your voice out there. Find a way to repurpose, so if you’re already doing a consistent Facebook Live, find a way to repurpose it. There’s a way to make it, so you go all the places with that content. Get that message out there. You don’t have to have the big studio setup. You can do it at a low cost. So just then, get your message out there

Learn more about Cory Carter and Ron Cool at:

http://gethhm.com/

Hosted on Acast. See acast.com/privacy for more information.

Do you hold yourself responsible for your actions? What actions do you take when you don't meet your own "requirements"? Your willingness to be judged on your performance is referred to as accountability. You need someone to hold you accountable when you set a standard for yourself and fail to meet it. But who is that person, exactly? What if I told you that a particular app can adapt and evolve in response to your actions? Joshua Koerpel, our today's guest, created the Firebuilders app. Listen in as we discuss everything you need to know about accountability and what inspired him to create the app.

Advice for those who are stuck in their routines

[10:32]

If you're stuck in a rut, Joshua suggests thinking about the opposite and doing it. Expect it to feel strange because it is the polar opposite of what you normally do. But keep in mind that it's not all bad. As a result, see how doing the opposite affects your mental state.

Keeping the “Energy” going

[12:55]

Joshua believes that it’s easy for people to say, “Well, you just have to find something that you enjoy and do it.” The biggest problem with that statement is people believing that it’s true. However, most of them don’t have the energy to do what they want—at least, that’s what they believe. Joshua, however, argues that people have a lot more energy than they give credit to themselves.

[15:51]

When people are given a choice, it’s much easier not to do it than to do it. Even though we still have the energy, we lean more toward preserving it than using it. 

What is Firebuilders and what does it do?

[18:35]

Joshua built Firebuilders to eliminate people’s tendency to hesitate. Although there are various accountability apps, a core component is missing—emotional connection. Most accountability apps felt like a machine, and they failed to connect with the person they should hold accountable.

[21:48]

Anyone who builds anything knows that the actual thing that solves the problem is 10%, while 90% is figuring out all the weird and interesting ways people will misuse the tool you have created.

[28:42]

If things get repeated constantly, people will get desensitized to it. That is one thing Joshua doesn’t want happening to Firebuilders. Thus, he made Firebuilders adaptive and evolved according to the person’s, the one being held accountable behavior. Because it morphs into your behavior, you develop a working relationship with it.

[34:47]

Firebuilders address the problem of scalability. 

What should coaches and business owners look into?

[36:34]

As a coach or business owner, your most valuable asset is understanding the insights of your clients in your tribe. Feedback is crucial as it allows you to gain verbatim insights into their goals and what hinders them from achieving it. Feedback is the “Bible” of your business.

Parting Words

[44:34]

Bernard Moitessier once said, “A lot of you are probably creating something new and you can’t get bogged down with not knowing how to do it. Then, letting that distract you into all these other shiny objects. What’s going to happen is that the work will teach you the work.” Essentially, Joshua believes that you will not know everything from the get-go, you will have to figure it out along the way, and you’ll be fine.

Learn more about Joshua Koerpel on:

Website: https://joshkoerpel.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Kim Snyder, a business profit expert and the founder and owner of Online Marketing In A Box since 2010. Kim spent 20+ years consulting for Fortune 500 companies on business growth, strategy, and transformation, and she conducts keynotes, training, and facilitation for business leaders and business owners. Today, Kim shares her insights on how speaking can generate leads into your business.

The World of Speaking Gigs

[01:13]

Kim left her corporate job in August 2018. And she took a few months off, and she knew that she wanted to speak, and when she had time, Kim decided to speak at conferences at events. Six months later, she decided to put her own event. 

[03:16]

She attended every networking event regardless it was for men or women; it didn’t matter. Kim was standing up to speak and making a little announcement, or they would bring me up to the front of the room. And so people got to know her quickly by promoting that event. She loves to help people is what it is. And that’s the medium, so she was going out, and then she will monetize this because she has left her corporate job and needs to make money.

The System

[05:57]

Kim formulated six systems for her program, and she had to find the places to speak; she had to figure out what they needed. So she could get booked. And Kim couldn’t take forever because we’re all busy business owners, she says. She wanted to generate leads. 

Follow - up

[07:12]

Kim has a target audience, they have a need, and she can feel the need. She needs to figure out if it’s a right fit. Kim was moving people to a conversation. Those are my leads; she would like physical as a digital girl and gadget girl. She still likes the printed paper when she can, and she has techniques to do it online that work as well. But it is that follow-up.

Speaking for leads

[10:17]

Kim wants another marketing stream. Unfortunately, businesses that are getting to that six to seven-figure have been in business probably three to five years at least. And they’re relying on the frills word of mouth. You always need to keep going out there. And this is a natural way to do it. Because it’s already experienced people, you’re having these conversations either one-on-one or in a group with your clients. The comfort it provides doesn’t teach you how to speak. It is taking what you already have and morphing it into a conversation.

Potential leads after speaking

[16:35]

You have to ask questions throughout. You can’t just ask them the same way. You have to make it interesting for them and yourself. Slow down, give less information to allow him for conversations and engagement. Tell them it’s going to be interactive, don’t just talk to them.

Be Engaging

[19:34]

There are ways that you can do it that are super engaging so that it just shows that you’re different, that you know your material. And then hopefully, there’s a fit, and the process that we have at the end is to ask people. It’s a soft lead process. So you do not see off the organizer, but it’s also serving you because it is an hour of your time.

Are you asking?

[23:46]

Marketing is always a big touchpoint for people. Asking them the buzzwords that there are always topics that they want. And so it could be artificial intelligence, AI, it’s self-care right now, a lot of the mental clarity and health like, so those are the buzz points.

Discover how Kim Snyder runs through creating processes in her business and clients by visiting: 

https://kimdsnyder.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Brittany Murphy. Over the last seven years, she has created over 300 Digital Marketing Strategies for clients locally and nationally. As a marketing director, Britney focuses on helping business owners get their phones to ring and new clients through the door, optimizing their websites and online presence. They have helped local businesses increase their revenues by an average of 30% every year. 

What’s SEO?

[2:10]

SEO stands for Search Engine Optimization. We’re trying to optimize our websites for the search engines, mainly Google. We’re trying to send enough clues and signals to Google that we do, what services or products we do, and in what area we do those. So you can target very locally into your city, you can target multiple cities, or you can be someone that does sell nationally. You’re just trying to make sure that you are aware of your website – vastly across the internet for different things relevant to your products or services.

Is there a certain business level that can leverage SEO more effectively than another level?

[3:49]

Those who benefit from SEO the most are the ones who will benefit the quickest. Usually, those are emergency services or tradespeople. 

[5:16]

The people who benefit the most are people in an industry or provide a product or service in which people are trying to make decisions buying very quickly. But anyone who works with something where people repeatedly search for these questions, and you provide the solution. 

Does content play a role in making SEO work?

[7:39]

100%. There are over 200 factors that go into SEO to help you rank. There’s kind of more like 20 that are 75 to 80% of the chunk of the pie. That means the 180 are where you’re going to be in the super-competitive industry. You have to do all that. But if you can focus on these 20, that’s building that consistency and trust within Google. Content plays one of the biggest roles in SEO because Google can only rank you on what it can read and see on your website. 

[31:43]

The biggest tip Brittany gives anybody looking to do this themselves, or even working with someone, is to help your SEO company out. That tip is someone answers the phone or sees all your contact forms at work. Write down every question you get on that phone call. If you get it a second time, tally it. By the end of a week or a couple of weeks, you’ll see a list of all the questions you get. That’s where you get your content ideas from. You don’t have to be an SEO expert. You need to ask people, what are you questioning about what I do? Where are your concerns? Where are you confused on? That’s where you create the content because if you’re trying to define what that target clientele is, answering the question the way you want them to know how you do your product or service is where you’re starting to hone that in even more.

To learn more from Brittany Murphy, visit her website at:

https://www.linkedin.com/in/brittanymurphy502/

https://www.onethingmarketing.net/ 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Amanda Abella, an award-winning content creator, keynote speaker, and business coach. Amanda specializes in helping business owners activate their persuasion prowess to make more money and live a more affluent life. Amanda spent a decade as a financial writer and wrote content for Wells Fargo, Discover, Credit Karma, Santander, and more. Today, Amanda shares her insights on generating sales, making more money, and living a more affluent life.

People can sell and who can’t sell

[02:21]

For Amanda, she doesn’t need a fraction of a salesperson; she requires a whole salesperson. And then, you should follow the rule of sales, and you run a sales agency. You need to utilize your skills because everyone can sell something.

Learn how to sell

[06:19]

In selling, you should know the difference between passive, assertive, and aggressive as knowing where you fall on the spectrum. Passive is basically like you value yourself less than the person you are speaking with. Aggressive looks like the example that Amanda started this podcast with. And then assertive, would it be like, great, I hear you. And it’s like, we are both equally valuable.

“Sales” is a dirty word

[12:33]

The other thing is people have, don’t understand what sales are like sales is a dirty word. And that on top of that, sales training is helping people understand everybody’s fucked up when it comes to money. Everybody’s got some level of money, trauma; people don’t typically know how to talk about money. So money can be a very reactionary thing, suitable for people. So it understands that part of it.

Marketing Starts and Sales Starts

[16:01]

Marketing gets you the lead sales receives the money in the bank. So how you’re getting starts the process sales, ends it right. So this is how I’m seeing it happen online.

Don’t focus on Short Outcome

[18:06]

Most people who don’t understand sales would be like these brain pickers. Whereas if you understood sales, this is where sales come in. You would know how to have a conversation where you can prequalify them find out if they have a problem you can solve. And then they get on the phone and close them.

Money Story

[29:59]

It’s not Your Money Story is the culture or everybody’s money story. You basically have to work on your own shit, and then you won’t get triggered by other people.

Building your Brand

[35:41]

The first step is you have to stop trading your time for money. You have to have an actual product. That’s not you, you created the product, but it’s not you.

Embrace Feminine Energy

[38:53]

First, we ask them, “do you want to have the marketing out there?” Build this content over time, learn the art of sales, and learn how to put yourself out there. And then you can use the content that you’re creating over time to support the sale or guess what they’re going to tell you what content to make anyway.

Commitment

[44:41]

Do that all that emotional charge about the money, all that charge about seeing dollar signs on people. You’ll allow yourself room to make mistakes because you need to make the money steaks. So really make that the focus and not the money, and that helps people move that charge, and then you make money as a result.

Discover how Amanda Abella runs through creating processes in her business and clients by visiting: https://www.amandaabella.com/ 

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Steven Hoffman aka Captain Hoff. He’s going to give us a little bit of backstory about how he was crowned with that amazing title. Steve is the captain and CEO of Founders Space-  one of the world's leading startup accelerators. It was ranked number 1in terms of incubator for overseas startups by Forbes and Entrepreneur Magazine. He is also a venture investor, serial entrepreneur, and author of several award-winning books. He was the founder and chairman of the Producers Guild in Silicon Valley Chapter, served on the Board of Governors of the new media Council and was a founding member of the Academy of televisions Interactive Media Group.

Positioning for exponential growth

[6:57]

The thing you need to consider is don't do it yourself. Nobody built a billion-dollar business alone.  If you want to set yourself up for doing a bigger company,  spend 80% of your time finding the right people to bring.  

[11:28]

How much of the doing versus positioning & marketing?

[14:43]

You have to have a high tolerance for stress. You have to be flexible. You have to have the resources to last at least a year. It takes a lot of trial and error. Things won't go your way. Everything you think of will take longer than you expect. So be prepared for all these things.

What is the right characteristic for a successful CEO?

[23:37]

The thing that defines a great leader is a couple of things. Number one, you have to know how to pick and motivate people like that. Everybody else can do different things, but especially of the leader of a company, you set the formula. You basically lay the foundation. 

[24:15]

Number two, you need to be curious. You need to question things, you need to go into the world and say, couldn't this be done better? What if we did it this way? What are the competitors doing? Because only by getting more information, understanding more, and seeing the opportunities as they come up and taking advantage of them can actually build this great business and keep it great.

The rule for good management

[27:39]

Ask, Don't Tell. Do not tell a single one of your employees what to do. Every time you interact with them, instead of telling them, ask them. What do you think is the priority right now? What do you think you should be doing? How do you think you could do it better?

People not investing in their business

[31:29]

A lot of people will not invest in non tangible things. They don't mind investing in hiring people. But a lot of them don't invest in getting their employees be trained to perform better. 

Advice for CEO’s

[37:10]

When your business hits a wall, the answers lie in one place. You have to go and re-engage your customer. If you want to innovate on your business, you want to increase your revenue, you want to figure out new ways of adding value, you need to continually engage that customer. And that means not just servicing what you already told them that you do, but going to them again, and asking them, where are you struggling right now? What processes do you want to improve? What could we do better? What can we give you? Pay attention to what they're saying.

Visit Steven’s website at:

https://www.foundersspace.com/

Hosted on Acast. See acast.com/privacy for more information.

Many of you don't recognize that perfectionism is part of your Achilles heel, or if not, the entirety of what it is that's preventing you from achieving more success. In this episode of the Revenue Accelerator Podcast, our guest is Audrey Holst. Audrey helps people recognize what perfectionism is, what it looks like, and the things associated with it—thoughts, feelings, fears, and behavior. So people can start to understand and track these behaviors in themselves. Stay tuned to learn more!

Perfectionism

[1:03]

Perfectionism is a survival mechanism that we've started with and just continued with because it seemed to work for us. But at a certain point, it becomes a hindrance and not a help. 

Imposter Syndrome

[7:34]

Imposter syndrome and people-pleasing are hugely related to perfectionism. It also depends on people's unique archetypes. There are different ways that people relate to their perfectionism and different ways that they show up. 

Perfectionism Archetypes

[9:06]

The five archetypes are the:

1. Brake and gas perfectionist. The person who feels like they've got their foot on the gas and brake simultaneously. They're going nowhere, but it feels like they’re racing fast. 
2. Optics Perfectionist. People who patronizes aesthetics. Everything looks wonderful on the outside, but the inside is on fire.
3. Hero perfectionist. The person who is always jumping in and saving everybody else and over-functioning but is not handling their own stuff. 
4. Covert perfectionist. People who are close to you may not even realize that you're a perfectionist, which you struggle with. 
5. Rigid perfectionist. They often show up in business, especially in certain leaders who use control and power to influence nicely.

Red flags that could be costing you money in your business

[15:37]

Avoiding conversations that need to be had—avoiding telling the truth to yourself and others. Spending way too much time on stupid tasks that don't need your time. Not taking risks. If you're constantly putting the blame to others, it might be because you don't want to take responsibility yourself. Not only you are not managing yourself, you also don’t manage your time and energy well. Finally, things associated with avoidance type behaviors, procrastination type behaviors, or defensiveness are some of the red flags.

How perfectionism play into other areas of your life

[20:32]

Success in your business may look a certain way. But what does success in your relationships look like? What does success in your overall life look like? What is success in your downtime? It's important to make those decisions to see how those decisions impact you as a human being, your mental health, physical health, and relational health, and get clear about that.

Learn more about Audrey Holst:

Website: https://fortitudeandflow.com/ 

Instagram: https://www.instagram.com/fortitudeandflow/?hl=en

Facebook: https://www.facebook.com/FortitudeandFlow/ 

LinkedIn: https://www.linkedin.com/in/audrey-holst 

Visit The Revenue Accelerator Podcast’s website at:

https://actionincubator.com/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Jennifer Best. She is a senior marketing leader with proven success in developing and executing interactive marketing strategies for a startup, mid, and global organizations. She has leveraged her advanced knowledge and application of user experience, web design, and Search Engine Marketing throughout her career to build effective marketing strategies that drive lead generation and conversion. Jennifer is also an analytical leader who can identify opportunities to streamline operations, automate processes, and create cohesion across teams, brands, and at all levels of the organization. Today, Jennifer talks with us about the challenges of virtual events and building relationships during the COVID-19 pandemic.

Digital Marketing in the COVID-19 Pandemic 

[3:02]

Digital marketing as a whole is always going to be the powerhouse. What's happening with the pandemic and the work-from-home setting has thrown many marketers into a loop. They lost the ability to go on-site and do sales calls. They lost the ability to do direct mail campaigns, and everybody is now inundated with email. Everybody is pushing email because it can be accessed anywhere and is relatively inexpensive in marketing to people. It really should be more reactive and have more to do with people expressing an interest and then hitting them with communication that is relevant to what they're asking about.

The Secret to Longevity 

[4:19]

All American Entertainment is trying to focus on building relationships. With successful companies, they know that relationships are the secrets to longevity. The best price is not always going to get you loyalty. It's always going to be the relationships you build, the service you provide, and the trust and brand that will extend your relationship. That longevity of having a consistent recurring customer costs less to keep a happy recurring customer. 

Importance of Relationships 

[15:50]

Building relationships will help you better understand what makes your clients tick. That is the secret to building that long-term relationship. If you understand their pain points, you're one step ahead of them, and then you can help solve them.

Creating the Right Following 

[22:47]

It's also important to know and make sure that you're getting the right following, which can be challenging. You're selling or trying to market to people and you're trying to bring in new customers to make sure you're getting the right customers. With social media, you want to get the right followers. But remember that more is not always better if they're not the right followers.

Keep Practicing 

[34:54]

Do not skip the practice step. You want to make sure that all your speakers' tests are ready, that you know the people on the other end. Do not just assume that your speakers are going to know how to get on your platforms. Prepare and practice before the day of your event. It is challenging, but the greater likelihood of success happens when those practice sessions happen.

Learn more about Jennifer Best: 

https://aaehq.com/

https://aaespeakers.com/

Twitter: https://twitter.com/jen_best6?lang=en

LinkedIn: https://www.linkedin.com/in/jenbest6/

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Pearl Cox. She is a communications consultant, speaker, and coach who offer specialists across different fields by leveraging digital communication, speaking, coaching, and mentoring to support them in their current roles. She specifically supports director-level women in the corporate grind and shows them how to build a business using their transferable skills and adopt the attraction law. Today, she talks with us about how visibility and leveraging your current skill sets can multiply your current business without any extravagant and complicated strategies. 

A Speaker for Women

[3:21]

Someone reached out to Pearl asking for women speakers that excelled in a male-dominated area. This started her journey to speaking. The first time she spoke was at a school in the UK where she shared her story with girls. She hoped to give them pearls of wisdom and insights as to how they could grow.

Law of Attraction in Communication 

[9:34]

In the law of attraction, you want to manifest what you want. You have your idea, set your goals, and want to go where you want. That's affirmations and the law of attraction. If you look at it that way you do it without realizing it, you will understand the process behind it and do it without realizing it. With communication, you can then share with others and use your understanding to share your message with everyone.

Less Expectations 

[15:44]

There are these hidden doors that people kind of go through. But it is not something that you're allowed to talk about in the corporate space. You can't just be like sending an email and expect to have a positive outcome. You can't always lean in energetically positive expectations because people will roll their eyes at you. But you also must work with people in terms of standing in that faith and not dismissing their power.

Project Management Skills

[17:59]

Any parent that juggles with a budget gets children ready for school. This is like project management. It's understanding that and seeing how you can put that in. Project management is an essential skill in the workplace and you can learn so many things from that.

Pearls of Wisdom

[26:12]

Always believe in yourself. Go for the biggest dream possible. You're going to make it. Don't let anyone knock you down because you can achieve absolutely anything.

Learn more about Pearl Cox:

LinkedIn: https://www.linkedin.com/in/pearlcox/?originalSubdomain=uk

Podcast: https://bit.ly/2SExMgt

Twitter: https://twitter.com/LaPeregrina

Facebook: https://www.facebook.com/groups/239032727276853/

Youtube: https://www.youtube.com/channel/UCrUrb1ASIM3A8Hj02cTw4QA

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Revenue Accelerator Podcast, we have invited Frank Demming. He is a competitive advantage strategist, revenue growth specialist, and small business marketing consultant. Known as the "Local Business Guy," he is also the President and CEO of Local Business Marketing Solutions. The company specializes in helping local businesses increase their revenue by 25% within 12 months. Today, Frank talks with us about the importance of investing your time in experts and how they can grow your business.  

Frank's Focus 

[2:44]

Most businesses that Frank helps have $2.5 to $5 million in revenue. He helps businesses get noticed on the internet and create opportunities for them to grow their business. As a revenue growth specialist, he has a very in-depth process of getting to know his clients' audiences. 

Listen Carefully to the Experts 

[6:08]

Don't just listen to the words of someone who's an expert in their field. But listen and look at the strategy that they're leveraging to communicate information.

Know the Behavior of your Audience

[13:15]

It is very important to know what your audience reacts to or what their behavior is. If you continue to market in the way that you did before when environmental factors have changed, you're just wasting your time and effort.

Modeling 

[16:34]

Model what people are doing. Model what's being done to you. If you're a business owner and you're out, don't go and have the experience. Have the experience and ask yourself about what you learned from that experience. Figure out how you can model what you learned into your business, especially for marketing. 

Investing in People 

[19:10]

If you're working with someone who knows what they're doing, there are learning curves in their strategy. Those strategies might be long-term or get-rich-quick strategies. But understand that it's really about working with someone who understands what they're doing. Be willing to make that investment because you get what you pay for.

Understanding Brilliance

[22:29]

When you start getting to the point of realizing what your unique brilliance is, you start delegating the things that you know are not. Even if you enjoy doing something, it may not be the best thing to get your brilliance. What you want to do is outsource the stuff that you hate. Start making a list of the stuff you hate doing in your business and outsource that first. Then make a list of something that is going to scale and grow your business. 

Recession-Proofing your Business 

[41:44]

In Frank's book, 7 Steps to Recession-Proofing Your Business, he says that there's a way where you can win without doing SEO. You can create a list of people who are searching for your business and your service. It's called Intent Search Marketing.

Learn more about Frank Demming:

Frank’s book: https://www.amazon.com/Steps-Recession-Proofing-Your-Business-Long-Term/dp/1671718844

Website: https://www.lbmsllc.com/

Hosted on Acast. See acast.com/privacy for more information.