A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team.

How do your buyers learn about your brand and capabilities? Content. One of the most versatile and fast growing mediums for content is podcasting.

In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," with guest Benjamin Shapiro, CEO of I Hear Everything

Benjamin and I go meta in this podcast about podcasts, discussing how to leverage podcasts to grow brands and drive revenue by creating audience-focused content that educates, entertains, and builds trust.

Here is a high level overview of his actionable strategies to engage audiences, establish trust, and fuel conversions:

𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴 𝗔𝗹𝗼𝗻𝗲 𝗗𝗼𝗲𝘀𝗻’𝘁 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀

B2B podcasts need strategy; recording and publishing without planning won’t drive results. Success requires creating engaging, valuable, well-researched content tailored to your audience.

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗾𝘂𝗶𝘁𝘆 𝗕𝗲𝗳𝗼𝗿𝗲 𝗘𝘅𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻

Brands expecting instant results often fail. Focus on educating, entertaining, and engaging to build trust before seeking returns.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻

Podcasts fuel other channels—social media, newsletters, video—and can target any marketing funnel stage with thoughtful content.

𝗕𝟮𝗕 𝘃𝘀. 𝗕𝟮𝗖 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀

B2B podcasts build trust and share actionable insights, while B2C efforts often prioritize brand exposure through advertorial content.

𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗚𝘂𝗲𝘀𝘁𝘀

Bringing on partners, clients, or leaders boosts reach, credibility, and networking opportunities. Use ABM strategies to understand and address pain points.

𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗮𝘀 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗛𝘂𝗯𝘀

Repurpose episodes into articles, social posts, and newsletters to maximize value and audience engagement.

𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀

Hiring a producer ensures quality, saves time, and optimizes audience engagement. Avoid DIY pitfalls for better results.

𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗚𝗼𝗮𝗹𝘀 𝘄𝗶𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Define podcast goals—awareness, demand generation, or nurturing—and align them with overall marketing and sales strategies for measurable impact.

𝗔 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁

Building an audience takes 3–6 months or more. Patience and consistent effort are essential for meaningful results.

𝗛𝘂𝗺𝗮𝗻-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁

Authentic, empathetic, audience-focused content fosters trust and solves real problems, driving engagement and loyalty.

𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

Podcasts keep you top-of-mind with prospects. Use episodes and related materials for consistent, value-driven follow-ups.

For more about Revenue Based Marketing, go to www.revenuebasedmarketing.com. 

For more about Benjamin Shapiro follow him on LinkedIn: https://www.linkedin.com/in/benjshap/

And be sure to check out Benjamin's Podcast Network and services here: https://iheareverything.com/

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity, equity, inclusion, and belonging (DEI&B) on business growth.  

Kerel, a seasoned industry leader, explains how diverse perspectives not only drive authentic engagement with multicultural audiences but also strengthen brand messaging and open new pathways to revenue. He discusses why DEI&B should be an integral part of a company's core business strategy—not a fleeting trend—sharing practical insights on leveraging DEI&B to build a truly inclusive brand that resonates with today's consumers.  

This episode reveals why DEI&B is more than a social initiative; it’s a vital growth lever for forward-thinking companies.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled "SEO Strategy for Business Leaders: Unlocking the Path to Increased Visibility and Revenue," we sit down with Brent Bouldin and Scott Gardner of New Media Advisors to explore how a robust SEO and content strategy can future-proof brands and drive sustained revenue growth. 

With decades of experience in digital marketing, Brent and Scott discuss the evolution of SEO from a tactical tool to a strategic foundation for business success. They share insights into creating a Center of Excellence, building in-house expertise, and effectively securing executive buy-in to prioritize SEO as a critical revenue driver. 

For business leaders and marketers alike, this episode reveals actionable strategies for aligning SEO with core business metrics, empowering internal teams, and using data-driven insights to capture more market share and increase visibility. 

Tune in to learn how to transform your brand’s digital presence with a sustainable, high-impact approach to SEO and content marketing.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled From Traditional Search to AI-Driven Strategies: Future-Proofing Your SEO, host Kerry Curran is joined by Paul Shapiro, SEO expert from Uber’s web intelligence team, to discuss the evolving role of AI in search engine optimization. 

Paul shares his experience with AI’s transformative effects on SEO, from leveraging tools like GPT for content creation to navigating potential threats from AI-powered search engines. Together, they explore strategies for future-proofing your SEO efforts, optimizing AI-generated content, and ensuring long-term success in a rapidly changing digital landscape. 

This episode is packed with actionable insights for executives focused on digital marketing and revenue growth.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimization, Indrek shares valuable insights on crafting an effective organic strategy to drive brand engagement, enhance personal branding, and ultimately fuel business growth.

Indrek and Kerry discuss the answers to questions like: How can I increase the visibility of my LinkedIn posts? What are the best strategies to gain more LinkedIn followers organically? What is the ideal frequency for posting content on LinkedIn? How often should I post on LinkedIn to grow my follower base? What types of content perform best on LinkedIn for higher engagement and impressions? How do I optimize my profile or page to attract more followers?

Discover the strategic questions every business should consider before investing in LinkedIn, learn best practices for profile optimization, and explore proven techniques for producing high-impact, consistent content. Whether you’re a business leader, marketer, or entrepreneur, this episode provides actionable advice to maximize your LinkedIn presence and turn connections into measurable results.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled Conquering the Retail Media Space: Strategies for Emerging and Established Brands, host Kerry Curran sits down with David Glaza, CEO and founder of Digits, a specialized retail media agency. 

With years of experience helping brands navigate complex retail media landscapes, David shares actionable insights for both emerging brands breaking into major retailers like Target and established brands looking to maximize ROI across platforms. From mastering personalized promotions to leveraging co-branded programmatic ads and optimizing local media for regional grocers, David offers a comprehensive look at the strategies that drive long-term success in today’s fast-evolving retail media space. 

Tune in to learn how brands of all sizes can conquer the challenges and seize the opportunities within retail media networks.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

In this episode of Revenue Boost: A Marketing Podcast, titled From Amazon to Instacart: Optimizing Multi-Network Retail Media Programs, host Kerry Curran sits down with retail media expert Misha Cohn to explore the complex world of multi-network retail media. 

As brands increasingly shift budgets from traditional platforms like Google and Meta to retail media networks (RMNs), managing campaigns across platforms like Amazon, Walmart, and Instacart has become both a challenge and an opportunity. Misha shares his insights from years of working with Fortune 1000 brands, discussing everything from the evolution of RMNs and the consolidation of ad tech to the strategic use of data for optimizing ad spend and improving market share. 

Tune in to learn actionable strategies for navigating multiple networks, enhancing bid efficiency, and harnessing AI-driven tools to boost performance and streamline processes.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.

"Retail media is the evolution of where media is going. Retailers have better data sets than most partners out there, and it's about taking all the greatness of marketing—data tied to actual conversions—and scaling it. The goal is personalization at scale, tied directly to sales, creating a seamless path to conversion while eliminating waste." —Mike Feldman

In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with retail media expert Mike Feldman, Head of Retail Media at VaynerMedia. Together, they explore how brands can leverage retail media networks (RMNs) to drive revenue and maximize customer engagement by tapping into one of the fastest-growing areas in digital marketing.

Mike takes us through the journey from retail media's early days to its current "Death Star" stage—where seamless access to data, smart automation, and media investment are all aligned to power growth like never before. He explains the benefits of retail data consolidation, offers a behind-the-scenes look at retail media’s rise, and discusses strategic tools that allow brands to personalize at scale and reduce ad spend waste.

Tune in to hear about:

Retail Media’s Next Frontier: How data-first thinking and smarter media choices lead to better ROI

Winning Beyond Sponsored Products: Using creative, organic social insights, and video to engage customers and differentiate

Tools and Trends to Watch: From Amazon Marketing Cloud insights to social platform integrations, learn what will redefine the space next

For executives ready to tap into new strategies that move the needle, this episode delivers actionable insights for using retail media to optimize every stage of the customer journey.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.

🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea

👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.