Revenue By Design In “Transforming Tech for Growth,” attendees discover how a well-structured technology ecosystem can supercharge their go-to-market teams. This talk highlights real metrics—like user adoption, data hygiene, pipeline velocity, and revenue attribution—that reveal how effectively a tech stack supports business objectives. Drawing on insights from McKinsey and Gartner, it underscores the tangible costs of neglected data practices and siloed systems. Attendees learn five actionable steps to immediately improve their own infrastructure: auditing current usage, implementing standard naming conventions, integrating critical platforms, organizing targeted training, and building simple KPI dashboards. By focusing on these areas, companies can eliminate friction, enhance collaboration, and create a single source of truth for sales, marketing, and customer success. The session emphasizes how genuine transformation isn’t about shiny tools alone, but rather aligning people, processes, and technology to achieve measurable, sustainable outcomes. Ultimately, participants walk away empowered to fine-tune their tech stacks, track meaningful progress, and drive scalable growth in their organizations—turning technology from a mere set of tools into an invisible superpower behind every closed deal and delighted customer. Matthew Schwab is a highly accomplished leader with over 14 years of experience in operations. As CEO of a rapidly growing consulting firm, he has leveraged his expertise in operations to streamline processes and optimize efficiency, while also demonstrating strengths in marketing, sales, and customer success. Schwab is a strategic thinker with a deep understanding of market trends and customer needs, and has successfully developed and launched innovative solutions that have transformed clients' businesses. He is known for building and motivating high-performing teams, fostering a culture of collaboration and innovation, and delivering exceptional value to clients. Matthew is widely respected for his insights and thought leadership in the technology space. [email protected] https://www.axiss.io/ https://www.linkedin.com/in/matthew-schwab/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   OOpen Forge AI  https://www.openforge.ai/     To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design The old rules of customer intel no longer apply. Growth leaders are no longer in the business of reacting—they’re in the business of predicting. Outdated, messy, and reactive customer intel isn’t just frustrating; it’s draining revenue, eroding retention, and stalling growth. In this session, you’ll discover how top-performing companies are breaking free from the limitations of traditional metrics like NPS and health scores. Learn how they leverage predictive insights to uncover hidden opportunities, act proactively, and drive faster wins. We’ll dive into real-world strategies you can steal to transform how you engage with customers, build trust, and stay ahead of your competition. Whether you’re focused on improving retention, accelerating sales cycles, or deepening customer loyalty, this session will leave you with actionable ideas to immediately apply to your business. Predicting your customer’s next move isn’t just an advantage; it’s the key to winning in today’s market. Alyssa Nolte is a rebel with a cause: breaking the outdated rules of customer intel to build a smarter, more human-centered way forward. As CEO of TruVue, she’s transforming how businesses predict their customers’ next move and act faster. With a background in consulting for industry giants like Salesforce, Cisco, and Chase, Alyssa has helped shape strategies that drive growth and impact. She isn’t interested in playing by the book. Alyssa challenges norms, pushes boundaries, and shares strategies you’ll want to steal to outpace the competition. Her sessions are a call to rethink what’s possible and embrace a better way of driving trust, loyalty, and results. If you’re ready to ditch the old playbook and do things differently, Alyssa will show you how. [email protected] https://alyssanolte.com/ https://www.facebook.com/alyssa.nolte https://www.instagram.com/takingbackmondaypod/ https://www.linkedin.com/in/alyssanolte/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design Reaching our potential isn’t something we accomplish alone—it requires intentional, development-focused connection. In this keynote, Haley Hansel introduces the concept of the Elevater: a team member with the skills and intention to elevate themselves, their peers, and their organization. Elevaters thrive because they embrace the power of purposeful relationships, using these connections to fuel personal growth, strengthen team dynamics, and improve organizational outcomes. Haley’s method for creating Elevaters is grounded in building intentional spaces where development and connection intersect. This cohort-based approach harmonizes people, process, and technology to create environments that drive both self-awareness and accountability. Attendees will learn how investing in focused, meaningful connection leads to two transformative outcomes: empowering individuals to unlock their full potential while building high-functioning, deeply connected teams. Drawing on thousands of hours of leadership training, Haley will share actionable tools and frameworks to help attendees cultivate Elevaters in their own organizations. This talk redefines leadership—not as a title, but as a practice of fostering growth through intentional collaboration. This is a talk for anyone who believes that success isn’t a solo pursuit but a shared journey where connection becomes the foundation for transformation. Haley Hansel is the co-founder of Cohd, a boutique leadership development firm specializing in creating intentional, development-focused environments for emerging leaders. With thousands of hours of experience coaching and training professionals across a multitude of industries, Haley is passionate about helping teams and organizations thrive by cultivating “Elevaters”—team members who elevate themselves, their peers, and their workplaces. Her innovative, cohort-based approach harmonizes people, process, and technology to drive growth, connection, and accountability. Haley’s work has empowered countless leaders to unlock their full potential and create lasting impact in their organizations. [email protected] www.cohd.co https://www.instagram.com/cohd.co/ www.linkedin.com/in/haley-hansel   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design Most businesses hire employees to fit their immediate and near-future needs. Most employees pursue jobs and accept offers for those same reasons. But, while the employer/employee relationship is legally defined as a transactional relationship, employee engagement, loyalty, and effectiveness as well as company revenue growth and profitability are driven by intrinsic relationship needs. Just because this is essentially touchy feely stuff, doesn't mean intrinsic relationships are hard to build, grow, and maintain. In this talk, you'll learn what the drivers are and how you can structure your organization and engagement to build powerful relationships with your people that, in turn, will drive your company to success. Petros Frangos is a high-performing professional with substantial management experience, 24 years of which were within the staffing and human resources field. A process hacker by nature, he continuously works to improve the effectiveness and relevancy of the companies he works with, especially in the face of rapidly evolving adversity. As President of HR On-Call, Petros is responsible for providing strategy and business insights to the organization and HR On-Call’s clients as well as managing HR On-Call’s human resource consulting operations. Petros received an MBA with a focus on Entrepreneurship from Pepperdine University and a Bachelor of Arts degree in International Relations along with a Minor in Organizational Studies (the study of how organization’s function) from UC Davis. Additionally, Petros is a Senior Professional in Human Resources (SPHR®) issued by the HR Certification Institute. Because of his varied educational background, Petros has a diverse work history; from being an Eastern European Group Rights Specialist for the Terrorism Studies Program at George Washington University to managing the human resources functions of multiple companies. That diverse work experience and education has been critical in providing clients unique and effective solutions to issues they face. When not working, Petros is an avid reader of behavioral science books, a fan of trail running, a dad (when allowed to be) to a 20 year old, and a lover of live music. Petros runs the Orange County Greek Club, staying close to his roots and visits Greece often where most of his family lives. [email protected] https://www.hrocinc.com/ https://www.linkedin.com/in/petros-frangos-mba-sphr-71404667/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design Sales messaging and connecting with audiences is inherently human. Surprise, that’s where I was when I turned to ChatGPT—not just as a tool, but as a creative partner. In this presentation, I’ll show you exactly how I used AI to build a ICP and persona based messaging summary that hit the mark so well it got compliments like, “Kelsey, your primer and boil down are excellent!” I’ll break down the process step by step: from collecting the data through interviewing, setting the direction for the AI, to guiding the tone to making sure the output felt human and resonated with the audience. You’ll walk away with a clear framework for using AI in your own work—not to replace you, but to enhance what you already do best. Whether you’re crafting something for sales, marketing, or other customer centric communications, this approach will help you create messaging that makes people say, “Super job!” Kelsey Galarza is a marketing and operations strategist with a knack for turning complex challenges into clear, actionable wins. With over a decade of experience across sales, marketing, and technology, Kelsey blends sharp insights with a relatable, human approach to getting things done. When she’s not solving problems, you’ll find her co-hosting the irreverent Chat Bubbles podcast or chasing new adventures with champagne in hand. [email protected] https://marketingelevator.com/ https://www.facebook.com/kelsey.galarza https://www.instagram.com/cdmsoccergirl https://www.linkedin.com/in/kelseygalarza/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design As high-achievers, we constantly strive to be our best and make great things happen! With our success, comes challenges and never-ending expectations. It’s easy to run on autopilot and react to situations. We can get sucked into energy-draining stress, low vibe thinking, and unnecessary drama—at work and in life. When this happens, we lose focus of what’s most important. We feel the pressure to do more and be more. Stress affects our overall performance, well-being, and relationships. It impacts how we communicate and work with others and it keeps us from our fullest potential. Understanding how you can consciously respond to stress in an empowering way instead of reacting to it, will help you lead and live as the best version of you in all aspects of your life. This is what you will learn during this highly engaging and practical session. You will: • Learn The Drama to Empowerment Framework, a self-awareness tool for daily presence and control, enabling you to reduce stress and live with more purpose and passion. • Understand which of your reactive thoughts and habits trigger you into the Dreaded Drama Triangle roles of Victim, Persecutor, and Rescuer and the costs to you, your team, those you support, overall performance, and culture. • Realize the positive and sustainable outcomes you create when you proactively lead from The Empowerment Dynamic roles of Creator, Challenger, and Coach. • Embrace, learn, and grow from your stress and drama, rather than avoid or resist it, so that you can be more intentional, resourceful, resilient, and confident. You will walk away: • Equipped to handle stress and changes with agility and embrace opportunities with confidence. • Feeling energized, more present and focused, lighter and inspired. • Read to consciously live from your highest self and make a positive impact on others and our world. Merilee Smith is a high energy, Mindset Development Coach and Speaker. She equips high-achieving leaders and teams with the mental and emotional agility skills needed to disrupt stress and drama and boldly lead with purpose, passion, and a positive impact. Merilee’s clients walk away with a higher consciousness and in charge of their thoughts and energy. They see opportunities rather than problems and focus on what matters most. They successfully lead themselves and others through stressful times and changes because they have the wherewithal to lead with compassion while simultaneously challenging the status quo and inspiring others to the next level. Those who work with Merilee tap into their fullest leadership potential. They spark high performance and collaborative relationships that achieve top priorities and results. They have the mindset mastery to improve their overall well-being and live a fulfilling and happy life—no matter what challenges arise. Merilee has a Masters in Leadership, starting her leadership career at Walt Disney World. She is a Certified Professional Coach and Facilitator with 28 years working in leadership development across diverse industries. She is also a business coach for The Alternative Board. Merilee is a featured author in the book, Twenty-Won where she shares her story of resilience in her chapter Ditch Drama and Take Charge of Your Story. When Merilee is not teaching, you can find her making memories with family and friends. She appreciates going for a good run and loves live music, dancing, visiting local breweries, and all things Irish! [email protected]  http://www.sparkwithmerilee.com/ https://www.facebook.com/merilee.smith https://www.instagram.com/sparkwithmerilee/ https://www.linkedin.com/in/sparkwithmerilee/   ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/

Revenue By Design In today’s rapidly evolving business landscape, leadership is being redefined. Success is no longer just about strategy, execution, and results—it’s about people. In The New Leadership Imperative, Matt Stoyka explores why empathy is no longer optional—it’s essential for leaders who want to drive performance, build resilient teams, and create lasting value. With over 25 years of experience as a CEO, founder, advisor, and investor, Matt has seen firsthand how companies that embed empathy into their culture consistently outperform their peers. In this talk, he shares real-world insights on how leaders can shift from traditional command-and-control mindsets to an empathy-driven approach that fuels innovation, trust, and sustainable success. Attendees will walk away with: A clear understanding of why empathy is the most important leadership skill of the future. Practical strategies to build high-performing, engaged teams in any organization. Insights on how an empathetic culture creates measurable business impact, from employee retention to customer loyalty. Actionable steps to integrate process-driven leadership with a people-first mindset. Whether you're leading a startup, a high-growth company, or a large enterprise, this session will challenge the way you think about leadership and equip you with the tools to lead with impact, inspire your teams, and drive meaningful change. Matt Stoyka has over 25 years of experience as a CEO, founder, advisor, and investor. His career has been defined by his ability to build and lead high-performing teams, always with a deep focus on relationships as the most valuable asset—both professionally and personally. His trademarked “process first, technology second” approach has been a driving force behind his success in the technology services industry, enabling organizations to maximize client value and long-term success. Currently, Matt is a partner at Resonance Equity Partners, a private investment firm specializing in scaling services companies for rapid growth. He serves on the board of three technology services firms and advises multiple private equity firms. Most recently, he co-founded three new technology services companies focused on Agentic AI, data engineering/data science, and Salesforce Agentforce. A two-time CEO, Matt has led organizations across startups, high-growth firms, private equity-backed companies, and publicly traded enterprises. His diverse experience has shaped a leadership philosophy that balances strategic vision with tactical execution, all rooted in empathy. He believes that organizations that embed a culture of empathy not only outperform their peers but also create significant value for employees and customers. Matt is currently working on his first book, which explores the intersection of empathy and leadership—a topic that has been at the heart of his career. http://www.newrocket.com/ https://www.linkedin.com/in/mattstoyka/ ~ More About Revenue By Design ~ Revenue by Design, led by Dionne Mejer, is more than just a consulting, coaching, and advisory firm—it’s a movement dedicated to helping sales professionals and leaders achieve lasting success. With over 25 years of experience in sales, tech, professional services, and coaching, Dionne has built a reputation for bringing people, processes, and technology together in a way that drives unapologetic success. In addition to leading RbD, she spearheads a prestigious consortium of companies and leaders who share a commitment to excellence. Now, as we step into our Decade of Destiny, we invite you to be part of a powerful movement—1 million revenue professionals taking ownership of their craft, their clients, and their future. [email protected] https://rbd-advisory.com/ Sponsors   BDR.ai  https://www.bdr.ai/   Open Forge AI  https://www.openforge.ai/       To get more of Revenue By Design, be sure to visit the podcast page for replays here: https://www.inspiredchoicesnetwork.com/podcast/revenue-by-design/