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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth Audiobook by Phil Fernandez
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Title: Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
Author: Phil Fernandez
Narrator: Bob Souer
Format: Unabridged
Length: 5 hrs and 58 mins
Language: English
Release date: 08-03-12
Publisher: Audible Studios
Ratings: 4 of 5 out of 14 votes
Genres: Business, Sales
Publisher's Summary:
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth
Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.
The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Members Reviews:
Read this book to transform your B2B revenue performance
Thirty years ago I was a sales rep for IBM when cheap information technology and management science transformed manufacturing performance. Since then manufacturing quality and productivity has soared from 30% to 99%. This performance revolution has spread to every enterprise operation, with the exception of sales and marketing... Until now.
Your prospect goes to the internet to research business solutions. This change in buyer behavior has opened the door to powerful new information and automation technologies that have the potential to revolutionize revenue performance; and Mr. Fernandez provides the first step in the evolution of a new more systematic structure or framework that you can use to integrate, measure, optimize and automate your single marketing-to-sales revenue process.
This book is not perfect. RPM is in its infancy and Mr. Fernandez is as prone to bias and narrow thinking as anyone. Mr. Fernandez's company, Marketo, sells to Marketing Officers. As a result their vision is noticeably marketing-centric. Many of his processes will be an improvement for your company, especially in your marketing department... but they are not the optimum revenue process model. But, like Mr. Fernandez points out, RPM is a journey not a destination. RPM will evolve... quickly.
Read this book or die like a dinosaur. The RPM train is leaving the terminal and early adopters will gain an insurmountable competitive advantage.
Welcome to the world of Revenue Performance Management!
Welcome to the world of Revenue Performance Management. The author starts by making a case of shifting of power from the seller to the buyer due to disruption caused by technology. He succinctly exposes the issues in commonly used sales and marketing models and shows how revenue is left on the table to justify transformation needed and introduces the concept of revenue performance management.
The book is well divided into sections providing insights into process, analytics, technology and people changes need for implementing revenue performance management. Case study is presented in some sections to detail the challenges faced, the solution implemented and the benefits. Each chapter at the end has âKey Pointâ to help quickly review the learnings from that chapter.
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Title: Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
Author: Phil Fernandez
Narrator: Bob Souer
Format: Unabridged
Length: 5 hrs and 58 mins
Language: English
Release date: 08-03-12
Publisher: Audible Studios
Ratings: 4 of 5 out of 14 votes
Genres: Business, Sales
Publisher's Summary:
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth
Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling.
The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.
Members Reviews:
Read this book to transform your B2B revenue performance
Thirty years ago I was a sales rep for IBM when cheap information technology and management science transformed manufacturing performance. Since then manufacturing quality and productivity has soared from 30% to 99%. This performance revolution has spread to every enterprise operation, with the exception of sales and marketing... Until now.
Your prospect goes to the internet to research business solutions. This change in buyer behavior has opened the door to powerful new information and automation technologies that have the potential to revolutionize revenue performance; and Mr. Fernandez provides the first step in the evolution of a new more systematic structure or framework that you can use to integrate, measure, optimize and automate your single marketing-to-sales revenue process.
This book is not perfect. RPM is in its infancy and Mr. Fernandez is as prone to bias and narrow thinking as anyone. Mr. Fernandez's company, Marketo, sells to Marketing Officers. As a result their vision is noticeably marketing-centric. Many of his processes will be an improvement for your company, especially in your marketing department... but they are not the optimum revenue process model. But, like Mr. Fernandez points out, RPM is a journey not a destination. RPM will evolve... quickly.
Read this book or die like a dinosaur. The RPM train is leaving the terminal and early adopters will gain an insurmountable competitive advantage.
Welcome to the world of Revenue Performance Management!
Welcome to the world of Revenue Performance Management. The author starts by making a case of shifting of power from the seller to the buyer due to disruption caused by technology. He succinctly exposes the issues in commonly used sales and marketing models and shows how revenue is left on the table to justify transformation needed and introduces the concept of revenue performance management.
The book is well divided into sections providing insights into process, analytics, technology and people changes need for implementing revenue performance management. Case study is presented in some sections to detail the challenges faced, the solution implemented and the benefits. Each chapter at the end has âKey Pointâ to help quickly review the learnings from that chapter.