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Title: Shiftability: Creating a Sustainable Competitive Advantage in Selling
Author: Mitch Little, Hendre Coetzee
Narrator: Teresa Gail
Format: Unabridged
Length: 5 hrs
Language: English
Release date: 07-18-17
Publisher: HCML, LLC
Ratings: 4 of 5 out of 1 votes
Genres: Business, Sales
Publisher's Summary:
All profits from the publisher's sale of Shiftability will be donated to the charity water.org.
Acclaimed business leaders Mitch Little and Hendre Coetzee share their decades of expertise in this innovative guidebook focused on helping you succeed in the sales force.
The ways we do business and engage with customers are constantly changing in our high-tech, global world. Sales professionals must also change their methods to reach clients. In their book, Mitch and Hendre show how to achieve the mind-set shift you need first in order to have the capacity to change your methodologies.
Mitch's expertise comes from leading sales and marketing teams at Microchip Technology, which reached its 100th consecutive quarter of profitability in 2015. Hendre is a transformation specialist and advises business executives and boards on reaching their full potential. Together, these experts identified six core shifts - some surprising - that will empower sales professionals and lead to success.
The sales world will continue to undergo dramatic changes. New strategies and methods are essential, but they require the right mindset. Shiftability lays the necessary mental groundwork sales professionals need in order to implement these changes in methodology and thrive in a new environment.
Brent Adamson, author of The Challenger Sale and The Challenger Customer, reiterates the importance of adaptability in the sales profession in his foreword.
Members Reviews:
Wonderfully written!
Shiftability is a great read that infuses the coaching techniques of being client focused, curious and connected into a sales strategy. I've never read a book on selling that makes this connection in such an organized and applicable way. The Key Takeaways, Shiftability Mindset and Shiftability Actions at the end of each chapter could serve as a development program for any sales team.
Co-Creating Personalized Insight for your customers
In 2013, there was an article Busting the Myth of Sales Disintermediation
Fastforward to 2017, another article - The Disintermediation of Sales. Its here, the disintermediation of sales.
With the internet, â57% of a typical purchase decision today is made before a customer even talks to a supplierâ. This is so different from the times when the salesperson was the know-it-all and USP (unique selling point) was the Mantra. In The Marketing complex Giles Lury questions the science behind USP.
You see the timeâs ripe for change in accepted beliefs and mindsets.
Like the bamboo reacting to the wind, like the water tracing nook and cranny or eroding the rocks, authors Mitch Little and Hendre Coetzee show the readers how âShiftabilityâ mindset is the need of the hour as well as of the times to come.
âSo be like water: be curious, connect,create value, increase the possibility and get businessâ â Shiftability, Creating a Sustainable Competitive Advantage in Selling, Mitch Little & Hendre Coetzee
Keeping the good of the old habits while picking up new ones is in line with Stop, Start and Continue of Think One Team. The readers are asked to assess their limiting behaviors.
âWhat Elseâ and inquiry based listening are useful tools in any industry.