In this episode of the Revenue Generating Activity Series, Lynette Young explores 20 practical ways to generate revenue in the Shifting Sea, applicable to various business types including professional services, retail, online commerce, and product companies. The key focus is building revenue in new directions while honoring existing foundations. The episode provides specific activities for each business type to pivot effectively, leveraging existing skills, relationships, and reputation. It also introduces the 7Seas framework and the Entrepreneur's Quick Start course to help entrepreneurs navigate their business phases and develop a tailored 30-day action plan.

In the Shifting Sea, Process and Progress are your mainsails. You're pivoting your business and need systems that support your new direction while tracking meaningful advancement. The headsails of Perception and Purpose are critical now - how the market sees you is changing, and your evolving purpose is guiding the shift. Without clear processes and measurable progress, a pivot becomes aimless wandering.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Bridge methodology development - Create frameworks that connect old expertise to new focus
2. Beta program with existing clients - Pilot new services with people who already trust you
3. Thought leadership in new space - Publish content that positions you in the new direction
4. Joint ventures with established players - Partner with experts in your new field
5. Transition case study documentation - Share your own pivot story as marketing for others in similar situations

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Category transition testing - Introduce new product categories alongside existing inventory
2. Customer feedback integration - Survey loyal customers about what they'd buy from you next
3. Format experimentation - Test online, pop-up, or mobile versions of your retail concept
4. Community-driven product selection - Let customers vote on or co-create new offerings
5. Experience-based revenue addition - Add classes, events, or consultations around new direction

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Adjacent market testing - Apply existing operations to serve a different customer segment
2. Private label in new category - Develop owned products in your new focus area
3. Content-to-commerce bridge - Build audience in new space through content, then introduce products
4. Strategic acquisition or merger - Purchase or combine with a business already established in your new direction
5. Marketplace category expansion - Test new product types through established platforms

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Technology or formulation licensing - Let others apply your innovation to different markets
2. Market-adjacent adaptation - Modify existing products for new applications or industries
3. Co-development partnerships - Work with companies in your new direction to create joint offerings
4. Research and development services - Consult for others using expertise gained from your product development
5. Pilot programs with new market customers - Test products with early adopters in your new focus area

CONNECT WITH LYNETTE Website: https://7seasvoyage.com/ LinkedIn: https://linkedin.com/in/lynetteyoung Instagram: https://www.instagram.com/lynettevyoung

ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

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