In this episode of the Revenue Generating Activity Series, Lynette Young explores 20 practical ways to generate revenue in the Shifting Sea, applicable to various business types including professional services, retail, online commerce, and product companies. The key focus is building revenue in new directions while honoring existing foundations. The episode provides specific activities for each business type to pivot effectively, leveraging existing skills, relationships, and reputation. It also introduces the 7Seas framework and the Entrepreneur's Quick Start course to help entrepreneurs navigate their business phases and develop a tailored 30-day action plan.

In the Shifting Sea, Process and Progress are your mainsails. You're pivoting your business and need systems that support your new direction while tracking meaningful advancement. The headsails of Perception and Purpose are critical now - how the market sees you is changing, and your evolving purpose is guiding the shift. Without clear processes and measurable progress, a pivot becomes aimless wandering.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Bridge methodology development - Create frameworks that connect old expertise to new focus
2. Beta program with existing clients - Pilot new services with people who already trust you
3. Thought leadership in new space - Publish content that positions you in the new direction
4. Joint ventures with established players - Partner with experts in your new field
5. Transition case study documentation - Share your own pivot story as marketing for others in similar situations

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Category transition testing - Introduce new product categories alongside existing inventory
2. Customer feedback integration - Survey loyal customers about what they'd buy from you next
3. Format experimentation - Test online, pop-up, or mobile versions of your retail concept
4. Community-driven product selection - Let customers vote on or co-create new offerings
5. Experience-based revenue addition - Add classes, events, or consultations around new direction

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Adjacent market testing - Apply existing operations to serve a different customer segment
2. Private label in new category - Develop owned products in your new focus area
3. Content-to-commerce bridge - Build audience in new space through content, then introduce products
4. Strategic acquisition or merger - Purchase or combine with a business already established in your new direction
5. Marketplace category expansion - Test new product types through established platforms

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Technology or formulation licensing - Let others apply your innovation to different markets
2. Market-adjacent adaptation - Modify existing products for new applications or industries
3. Co-development partnerships - Work with companies in your new direction to create joint offerings
4. Research and development services - Consult for others using expertise gained from your product development
5. Pilot programs with new market customers - Test products with early adopters in your new focus area

CONNECT WITH LYNETTE Website: https://7seasvoyage.com/ LinkedIn: https://linkedin.com/in/lynetteyoung Instagram: https://www.instagram.com/lynettevyoung

ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

Jessica Rhodes, founder and CEO of Interview Connections, shares the inside story of building the podcast booking industry's gold standard over 12 years - and what happens when your business partner and co-owner decides to leave. In this candid conversation, Jessica walks through the full arc of her entrepreneurial journey: starting as a virtual assistant booking her dad on podcasts, scaling to $3 million in annual revenue, navigating the stress of explosive growth, and now reinventing her entire business model while processing the departure of her eight-year partner, Margy.

This episode captures entrepreneurship in real time - not the polished version from the other side of transformation, but the messy middle where decisions have to be made without knowing how they'll turn out.

Key Takeaways

• Relationships require investment - Jessica and Margy prioritized their relationship above the business transaction, resulting in one of the most amicable business breakups possible
• Stress doesn't only come from failure - The Soaring Sea's rapid growth from $300K to $3M created significant nervous system dysregulation and stress, even as external metrics looked successful
• Question what feels unchangeable - The breakthrough question "What about this business feels like it can't change, but actually could?" opened the door to both the partnership ending and a complete business model pivot
• The right coach appears when you're ready - A client who became her business coach had already navigated the exact transitions Jessica was facing
• Make faster decisions when solo - With a partner, decisions are better but slower. Solo, you can move fast, make mistakes, and course-correct quickly
• Know your numbers - Having comprehensive spreadsheets for every metric provided grounding during the most stressful moments of the transition

Guest Bio

Jessica Rhodes is the founder and CEO of Interview Connections, the podcast booking agency she launched in 2013 that has since booked over 50,000 podcast interviews for more than 1,000 coaches. Known for maintaining human-quality service in an increasingly AI-driven landscape, Interview Connections has become the gold standard in podcast guest booking. Jessica lives in Rhode Island with her husband, two children, eight chickens, two cats, a couple of gerbils, and a fish.

7Seas Framework Connection

Jessica's journey touches on multiple seas in the framework:

• Starting Sea - Building Interview Connections from scratch in 2013 while working as a virtual assistant
• Soaring Sea - Explosive growth from 2019-2021, reaching $3M in annual revenue but experiencing significant stress despite success
• Stalling Sea - 2022-2024 when revenue dipped and profit challenges emerged after years of only upward trajectory
• Shifting Sea - Current phase: reinventing business model from packages to memberships, processing partner departure, and rebuilding with fresh vision

Resources Mentioned

• Interview Connections - interviewconnections.com
• Brain-Based Wellness - Nervous system regulation program (Elizabeth Christoph, founder)
• A Course in Miracles - Personal development curriculum
• Clockwork by Mike Michalowicz - Business systems book
• Kevin St. Clergy - Business coach specializing in agency model transitions

Connect with Jessica Rhodes

• Website: https://www.interviewconnections.com
• LinkedIn: https://www.linkedin.com/in/jessica-rhodes-interviewconnections/
• Instagram: https://www.instagram.com/interviewconnections

Show Quotes

"We made decisions together. We had different points of view, different perspectives, different levels of risk averseness. So we made really good decisions together because I'd be like, let's do this, and she's like, let's rethink that."

"What about this business feels like it can't change, but actually could? That question unlocked this wave of change."

"One of the lessons in A Course in Miracles and then also Margy - she always asks the best questions that uncover these incredible answers."

"Relational stress is the biggest stress. When you feel rejected by somebody, when you feel wronged by somebody, it hurts more than a physical cut on your body."

"The fact that this separation was done with so much love is one of our both proudest accomplishments."

"Now I'm in this season where I can just make the decision. I don't have to be like, hey, what do you think about this? That is really nice. And it's also scary because you hold all of the risk on your own shoulders."

In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Sinking Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Sinking Sea: generating cash flow right now.

In the Sinking Sea, every revenue generating activity should answer one question: What can I do today to bring money in the door? This isn't the time for long-term strategy or brand building. Focus on survival first. You can rebuild and refine once you've stabilized. Right now, cash is oxygen.

About This Series

The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses.

Sinking Sea Overview

Profits, Perseverance (mainsails) | Passion, Prosperity (headsails)

Focus: Survival mode revenue generation

The Sinking Sea shares the same mainsails and headsails as the Stalling Sea - but everything is intensified. Profits and Perseverance aren't just important, they're urgent. Cash flow isn't a metric to optimize, it's the difference between staying open and closing your doors. The headsails of Passion and Prosperity may feel distant right now - but they're still there, reminding you why this business matters and what you're fighting for.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Cash-now intensive packages - Offer deeply discounted prepaid packages to generate immediate cash
2. Skills pivot to urgent needs - Redirect expertise toward problems the market is desperate to solve right now
3. Subcontracting for larger firms - Trade independence for steady income while stabilizing
4. Asset monetization - Sell courses, templates, or intellectual property you've already created
5. Loyal client special offers - Give best clients exclusive access to services at preferred rates

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Aggressive inventory liquidation - Convert stock to cash through sales, consignment, or wholesale lots
2. Sublease unused space - Generate income from square footage you can't fully utilize
3. Pop-up within existing business - Share space with complementary retailer to split costs
4. Gift card push - Generate immediate cash flow through prepaid sales
5. Essential product focus - Strip inventory to only highest-margin, fastest-turning items

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Flash sale series - Generate quick cash through time-limited deep discounts
2. Inventory sell-off to liquidators - Convert excess stock to cash even at reduced margins
3. Platform consolidation - Close underperforming channels to reduce costs and complexity
4. Existing customer exclusive offers - Focus marketing budget on people who already know and trust you
5. Fulfillment cost reduction - Renegotiate shipping, storage, and handling expenses

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Direct sales to existing relationships - Bypass distribution to sell inventory directly
2. Competitor acquisition approach - Explore whether a competitor would purchase your product line or IP
3. Component or material liquidation - Sell raw materials or work-in-progress inventory
4. Manufacturing partnership - License production to a partner with lower overhead
5. Pivot to service - Use product expertise to consult for others in the industry

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: @LynetteVYoung
• Entrepreneur's Quick Start Course: https://community.7seasvoyage.com/c/chart-your-course-the-entrepreneur-s-quick-start use code PODCAST

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of The Entrepreneur's Voyage podcast, host Lynette Young interviews Rachel Hohlweg, an experienced entrepreneur who shares her journey from reluctantly joining her family business to running multiple successful ventures, including her latest endeavor, Simple Fast Funnels. Rachel talks about her background in clinical psychology, her expertise in marketing and customer engagement, and the evolution of her business. She emphasizes the importance of honesty, trust, and dedication in entrepreneurship and discusses leveraging industry-specific skills for success. The episode highlights Rachel's focus on helping other businesses, particularly in the roofing industry, to generate leads and grow sustainably. Rachel also shares insights into her company's unique approach to digital marketing and her passion for supporting her team and clients.

00:00 Introduction to The Entrepreneur's Voyage 00:32 Meet Rachel Hohlweg: From Family Business to Marketing Expert 02:36 The Birth of Simple Fast Funnels 04:35 Navigating the Soaring Seas of Business 05:33 Finding a Niche: The Roofing Industry 11:36 Building Trust with Clients and Team 18:26 Challenges and Strategies in Business Growth 21:20 Becoming Recession Resistant 22:22 Exploring Multiple Business Ventures 23:48 Navigating the Challenges of E-commerce 26:37 The Complexities of Selling on Amazon 31:02 Building and Optimizing E-commerce Platforms 33:22 The Importance of a Strong Work Ethic 36:27 Supporting Entrepreneurs and Clients 40:54 Concluding Thoughts and Future Plans

CONNECT WITH RACHEL

• Simple Fast Funnels: https://simplefastfunnels.com/
• Rachel's Instagram: https://www.instagram.com/rachelstea

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com/
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: https://www.instagram.com/lynettevyoung

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

In this episode of The Entrepreneur's Voyage, Lynette Young discusses 20 practical ways to generate revenue when your business is experiencing a plateau, referred to as the 'stalling sea.' She provides specific strategies for various types of businesses, including professional services, retail, online commerce, and product manufacturing. Key techniques include creating premium VIP tiers, reactivating past clients, forming strategic referral partnerships, optimizing abandoned carts, enhancing product bundling, and expanding to new marketplaces. Lynette emphasizes the importance of leveraging existing resources and discovering new revenue angles to reignite business growth without starting from scratch.

00:00 Stalling Sea: Revenue Breakthroughs Series

01:15 Stalling Sea Overview

02:09 Professional Services - RGAs

04:20 Retail - RGAs

07:51 Online Commerce - RGAs

11:15 Products - RGAs

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com/
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: https://www.instagram.com/lynettevyoung

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of The Entrepreneur's Voyage, Lynette Young emphasizes the crucial role of strategic gratitude in entrepreneurship. Gratitude isn't just an annual Thanksgiving ritual but a continuous strategic practice that strengthens business foundations, deepens client relationships, and accelerates growth. Lynette discusses her own entrepreneurial journey, revealing how gratitude can be a competitive advantage. She introduces the 7Seas framework, which outlines how to apply gratitude across different business phases: starting, soaring, stalling, sinking, shifting, selling, and sailing. Lynette provides actionable steps for practicing gratitude strategically to create sustainable success and prevent burnout. This episode encourages entrepreneurs to incorporate gratitude into their daily business practices to achieve long-term growth and fulfillment.

00:00 Gratitude as Strategic Business Practice

03:01 Gratitude Across All 7Seas

03:27 Starting Sea Gratitude

05:05 Soaring Sea Gratitude

07:48 Stalling Sea Gratitude

09:18 Sinking Sea Gratitude

10:19 Shifting Sea Gratitude

11:42 Selling Sea Gratitude

12:47 Sailing Sea Gratitude

14:48 The ROI of Gratitude

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com/
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: https://www.instagram.com/lynettevyoung

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Soaring Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Soaring Sea: systematizing your growth so you can scale what's working.

In the Soaring Sea, every revenue generating activity should answer one question: How do I turn this momentum into sustainable, scalable systems? Don't let rapid growth become chaos. Build the processes that let you grow without breaking. Your future self will thank you.

About This Series

The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses.

Soaring Sea Overview

Process, Progress, Perseverance (mainsails) | Prosperity (headsail)

Focus: Systematize growth and scale revenue

In the Soaring Sea, you have three mainsails powering your business: Process, Progress, and Perseverance. Growth is happening fast - the wind is at your back. Your job now is to build systems that capture this momentum and make it repeatable. The headsail of Prosperity guides your direction toward holistic wealth - but without strong processes, measurable progress, and sustained perseverance, rapid growth will overwhelm you.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Group program development - Transform one-on-one services into leveraged group offerings
2. Tiered service packages - Create good/better/best options that serve different client needs and budgets
3. Certification or licensing model - Train others to deliver your methodology
4. Retainer conversion campaign - Move project-based clients to ongoing monthly agreements
5. Associate or subcontractor expansion - Bring on additional practitioners to serve growing demand

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Membership or subscription program - Create recurring revenue through loyalty subscriptions or product boxes
2. Private label development - Launch house brands with better margins than resale
3. Additional location evaluation - Systematically assess expansion opportunities
4. Commercial or B2B accounts - Pursue bulk orders from businesses, hotels, or corporate buyers
5. Event and experience offerings - Host paid workshops, classes, or experiences in your space

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Subscription box or auto-ship - Convert one-time buyers to recurring customers
2. Email automation sequences - Build systems that nurture and convert leads without manual effort
3. Wholesale channel development - Sell to retailers who want to carry your products
4. Average order value optimization - Implement upsells, cross-sells, and bundles at checkout
5. Affiliate program launch - Let others promote your products for commission

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Distribution partnerships - Secure placement in retail chains or specialty stores
2. Product line expansion - Develop complementary products for existing customers
3. Volume pricing tiers - Create incentives for larger orders
4. International market entry - Expand to new geographic markets
5. OEM or white-label agreements - Let other companies sell your product under their brand

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: @LynetteVYoung

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of The Entrepreneur's Voyage, Lynette Young sits down with Jack Hanks of Velocity Public Adjusting to discuss the "Selling Sea" - the phase of the 7Seas framework where business owners transition toward an exit or investment. Jack shares how they handled $240 million in claim by its third year and what it was really like to undergo 11 months of due diligence to close a deal.

Key Discussion Points

• The Pivot to Private Equity: Why Jack chose to sell part of his company at 59, the importance of "taking chips off the table," and why his timeline would have been different at age 39.
• Accidental Branding: How "stupid 28-second videos" and rooftop selfies transformed VPA into the most recognizable large-loss public adjusting firm in the country.
• The Reality of PE Math: The "Billion Dollar" goal and the truth about payout structures—Jack explains that you don't get all the cash upfront; it's tied to equity and hitting an 11% annual growth target.
• The Industry "Algorithm": Why many PE firms struggle with the Public Adjusting industry (where cash flow can lag by 18 months) and how Jack created a data-driven model to make his business "investable."
• Founder Psychology: The difficulty of signing an employment agreement after years of being the boss and the necessity of hiring a "bumper team" (CFO, Law Firm, Sales Consultants) to manage the deal.
• Legacy vs. Lifestyle: Jack's 5-year plan to reach the "last rodeo" and his commitment to the non-profit sector through United Claims Professionals.

Jack's Advice for an Exit-Ready Business

1. Run a Clean Show: Don't "BS" your books; professional investors will see through personal expenses and messy accounting.
2. Organize a Year Early: Start your legal and financial cleanup at least 12 months before you intend to talk to buyers.
3. Know Your Worth (Good or Bad): Don't get "butt-hurt" by the valuation. If the number is low, use it as a roadmap to build a better foundation.
4. Professionalism Matters: Avoid trashing competitors or carriers on social media. PE firms look for professional stewards, not loose cannons.

Notable Quotes

"I'm one of those - I don't have a lot of fear. I'm usually 'let's just jump out of the airplane and figure this shit out as we go.'" - Jack Hanks

"A good deal is when everybody's a little butt-hurt when it's all done... We didn't get everything we wanted, they didn't get everything they wanted, but at the end of the day, we're friends." - Jack Hanks

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: @LynetteVYoung

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Starting Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Starting Sea: proving your business can make money.

In the Starting Sea, every revenue generating activity should answer one question: Can this business make money? Don't get distracted by perfecting your brand, building elaborate systems, or chasing vanity metrics. Prove the revenue first. Everything else follows.

About This Series

The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses.

Starting Sea Overview

Profits (mainsail) | Passion, Perception, Purpose (headsails)

Focus: Revenue validation and foundation

In the Starting Sea, Profits is your only mainsail. This means revenue validation is everything. You're building the foundation your business will stand on, and that foundation must prove your business can generate income. The headsails of Passion, Perception, and Purpose guide your direction - but without Profits powering your forward motion, you're dead in the water.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Founding client intensive - Offer a limited number of deeply discounted spots in exchange for testimonials and detailed case studies

2. Discovery session conversions - Conduct free strategy calls designed to identify paid engagement opportunities

3. Skills inventory package - Bundle existing expertise into a fixed-price starter offer

4. Borrowed platform presentations - Speak at established events, associations, or podcasts with a clear offer

5. Quick-win audit service - Provide a paid diagnostic that naturally leads to larger engagements

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Pop-up testing - Validate product-market fit through temporary locations before committing to lease

2. Consignment or wholesale partnerships - Place products in established stores to test demand

3. Grand opening event series - Create buzz with ticketed or special-access launch events

4. Local business cross-promotions - Partner with complementary neighborhood businesses for shared traffic

5. Founding customer loyalty program - Reward early buyers with exclusive future benefits to encourage repeat visits

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Pre-launch waitlist with deposits - Collect refundable deposits to validate demand before inventory investment

2. Marketplace testing - Sell through Etsy, Amazon, or similar platforms before building your own store

3. Influencer seeding - Provide products to micro-influencers in exchange for honest reviews and exposure

4. Flash sale launch - Create urgency with limited-time opening offers

5. Bundle validation - Test different product combinations to identify highest-converting offers

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Crowdfunding campaign - Use Kickstarter or Indiegogo to pre-sell and validate demand

2. Minimum viable product sales - Sell the simplest functional version to gather feedback and revenue

3. Direct-to-enthusiast outreach - Find early adopters in online communities passionate about your problem space

4. Trade show sampling - Attend industry events to generate orders and distributor interest

5. Pilot program with anchor customer - Partner with one significant buyer who helps refine the product

CONNECT WITH LYNETTE • Website: https://7seasvoyage.com • LinkedIn: https://linkedin.com/in/lynetteyoung • Instagram: @LynetteVYoung

ABOUT THE ENTREPRENEUR'S VOYAGE The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

If this episode resonated with you, subscribe and leave a review. Your feedback helps other entrepreneurs find this resource.

#TheEntrepreneursVoyage #7SeasFramework #StallingSea #BusinessGrowth

In this episode of The Entrepreneur's Voyage, Lynette welcomes Loren Perlman, a licensed Public Insurance Adjuster and military veteran who took the leap from frustrated employee to thriving agency owner.

Loren shares his journey of leaving a high-volume firm to build Lion Public Adjusting - a company founded on ethical advocacy, health and safety, and a lean business model. With a background in psychology and the Coast Guard, Loren brings a unique "Claims Therapist" approach to a rugged industry. Lynette identifies Loren's current phase in the Soaring Sea, discussing the challenges of rapid success, equitable compensation for teams, and the discipline required to "choose your hard."

Key Discussion Points

• The Catalyst for Change: Why Loren left a secure job where he managed 80 claims simultaneously to start his own firm, focusing on quality over quantity.

• The "Claims Therapist": How a degree in Psychology and military experience helps Loren manage the high-stress emotions of property owners during catastrophic loss.

• Navigating the Soaring Sea: Lynette analyzes Loren's rapid growth phase. They discuss the specific dangers of the "Soaring" phase, including the temptation to bloat overhead and the necessity of establishing strong processes.

• Radical Equitability: Loren's approach to building a team, including a 60/40 split that favors the adjuster doing the work, and why he prioritizes aptitude over experience.

• "Choose Your Hard": A deep dive into Loren's philosophy on decision paralysis, anxiety, and discipline in business.

• Health & Safety First: The importance of properly identifying bio-accumulated contaminants (like SIRS) in water claims and why "insulating" yourself from drama makes you a better business owner.

Memorable Quotes

"I can be Jesus on the cross all day... but I had to do an inventory of the other people that were being affected by that. I didn't realize how big of an impact I was having on just being available for my kids." — Loren Perlman

"Divorce is hard, so is marriage. Choose your hard. Starting a business is hard. Working for somebody else is hard. Choose your hard... making money is hard. Being poor is hard. Choose your hard." — Loren Perlman

"There's nothing like rapid success to find your biggest problems." — Lynette Young

Resources & Links

• Lion Public Adjusting: https://www.LionPA.com

• Connect with Loren Perlman: https://www.linkedin.com/in/lorenpearlman

• The Entrepreneur's Voyage Website: 7SeasVoyage.com

Subscribe & Review

If you enjoyed this episode, please subscribe on Apple Podcasts, Spotify, or YouTube. If this conversation helped you navigate your own business journey, leave us a review to help other entrepreneurs find the show!