In this episode of the Revenue Generating Activities Series, we explore 20 practical ways to generate revenue when you're in the Sinking Sea. Whether you run a professional services business, retail store, online commerce brand, or product company - these activities focus on what matters most in the Sinking Sea: generating cash flow right now.

In the Sinking Sea, every revenue generating activity should answer one question: What can I do today to bring money in the door? This isn't the time for long-term strategy or brand building. Focus on survival first. You can rebuild and refine once you've stabilized. Right now, cash is oxygen.

About This Series

The Revenue Generating Activities Series is a seven-episode collection designed to give you practical, actionable ways to generate revenue no matter where you are in your business journey. Each episode covers four business types: professional services, retail, online commerce, and product-based businesses.

Sinking Sea Overview

Profits, Perseverance (mainsails) | Passion, Prosperity (headsails)

Focus: Survival mode revenue generation

The Sinking Sea shares the same mainsails and headsails as the Stalling Sea - but everything is intensified. Profits and Perseverance aren't just important, they're urgent. Cash flow isn't a metric to optimize, it's the difference between staying open and closing your doors. The headsails of Passion and Prosperity may feel distant right now - but they're still there, reminding you why this business matters and what you're fighting for.

Professional Services Revenue Generating Activities

If you sell your expertise, knowledge, or time - coaching, consulting, agencies, freelancing - these activities are for you.

1. Cash-now intensive packages - Offer deeply discounted prepaid packages to generate immediate cash
2. Skills pivot to urgent needs - Redirect expertise toward problems the market is desperate to solve right now
3. Subcontracting for larger firms - Trade independence for steady income while stabilizing
4. Asset monetization - Sell courses, templates, or intellectual property you've already created
5. Loyal client special offers - Give best clients exclusive access to services at preferred rates

Retail Revenue Generating Activities

If customers visit a physical location to buy from you, these activities are for you.

1. Aggressive inventory liquidation - Convert stock to cash through sales, consignment, or wholesale lots
2. Sublease unused space - Generate income from square footage you can't fully utilize
3. Pop-up within existing business - Share space with complementary retailer to split costs
4. Gift card push - Generate immediate cash flow through prepaid sales
5. Essential product focus - Strip inventory to only highest-margin, fastest-turning items

Online Commerce Revenue Generating Activities

If you sell products through a website or digital marketplace, these activities are for you.

1. Flash sale series - Generate quick cash through time-limited deep discounts
2. Inventory sell-off to liquidators - Convert excess stock to cash even at reduced margins
3. Platform consolidation - Close underperforming channels to reduce costs and complexity
4. Existing customer exclusive offers - Focus marketing budget on people who already know and trust you
5. Fulfillment cost reduction - Renegotiate shipping, storage, and handling expenses

Product Revenue Generating Activities

If you manufacture or develop physical goods sold through various channels, these activities are for you.

1. Direct sales to existing relationships - Bypass distribution to sell inventory directly
2. Competitor acquisition approach - Explore whether a competitor would purchase your product line or IP
3. Component or material liquidation - Sell raw materials or work-in-progress inventory
4. Manufacturing partnership - License production to a partner with lower overhead
5. Pivot to service - Use product expertise to consult for others in the industry

CONNECT WITH LYNETTE

• Website: https://7seasvoyage.com
• LinkedIn: https://linkedin.com/in/lynetteyoung
• Instagram: @LynetteVYoung
• Entrepreneur's Quick Start Course: https://community.7seasvoyage.com/c/chart-your-course-the-entrepreneur-s-quick-start use code PODCAST

ABOUT THE ENTREPRENEUR'S VOYAGE

The Entrepreneur's Voyage helps values-driven business owners navigate the predictable seas of entrepreneurship using the 7Seas Framework. Whether you're starting, soaring, stalling, or shifting, this podcast provides practical strategies for building a business that honors both profit and purpose.

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