The hotel industry is at a crossroads. In our latest conversation, we tackled three issues that could reshape how we drive revenue and lead our teams (you can also watch the discussion on YouTube - https://youtu.be/phyPUpQQM4k):

🔹 Personalised Pricing

Is it the next big leap - or a guest trust disaster waiting to happen? Airlines and retail are moving fast, but are hotels really ready for true 1:1 pricing? Or is sharper segmentation + attribute-based selling a safer path?

🔹 The “Always-On” Culture

Revenue never sleeps - but do we? The pressure to be constantly available may feel like strength, but in reality, it’s a recipe for burnout and poor decisions. The leaders winning today are focusing on output over input and drawing clear boundaries around what counts as an “emergency.”

🔹 Booking.com Losing Share

We’re seeing Booking.com production slipping in some markets, with growth shifting toward Expedia and direct. Is it dilution (apartments flooding the platform)? Legal and EU pressure? Or a sign that hotels are finally clawing back some control?

👉 The takeaways:

🔥 Question for you:

👇 Share your thoughts - we’d love to hear how you’re tackling these challenges in your hotels.

#HotelRevenue #RevenueManagement #DirectBookings #OTAStrategy #PersonalisedPricing #AttributeBasedSelling #HospitalityLeadership #WorkLifeBalance #AIinHospitality #Bookingcom #Expedia #HotelMarketing #DistributionStrategy #PMS #RMS #HotelDistribution

🚨 39% of bookings in just 30 days came from one simple change.

Aurora Anguilla Resort & Golf Club had a problem many hotels face:

👉 Strong website traffic, but too few guests converting.

👉 Great offers hidden deep in the site.

👉 Risk of losing visitors to OTAs.

By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:

✔️ +50% increase in “look-to-book” rate

✔️ $175,000 in direct revenue in 30 days

✔️ Over $500,000 tied to smart messaging initiatives

✔️ All while keeping the guest journey seamless and on-brand

💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.

You can watch the full video here:  https://youtu.be/LfjLSJMzAxo

And if you don't want to miss any of our videos, you can subscribe to our YouTube channel: https://www.youtube.com/@RevenueHub

#HotelManagement #RevenueManagement #HotelMarketing #DirectBookings #HospitalityLeadership

The EU’s Digital Markets Act (DMA) was designed to create a fairer digital landscape - but could it actually end up harming hotels instead?

In this discussion with Javier Delgado Muerza of mirai, we break down the latest developments following the European Commission’s investigation into Google’s compliance with Article 6.5 of the DMA. With two proposed solutions (Option A and Option B), both could significantly reduce the visibility of direct hotel websites in Google search results - and that’s bad news for hoteliers and revenue managers.

👉 What’s at stake for your hotel?

 👉 Why are direct bookings under threat?

 👉 Who benefits from these changes - and who loses?

 👉 Why is the hotel industry so silent while major OTAs stand to gain?

You’ll hear why this shift could drastically increase reliance on OTAs, shrink profit margins, and give even more power to large U.S.-based intermediaries like Booking and Expedia - all under the banner of "fairness."

Here is the LinkedIn post Javier refers to in the video:

https://www.linkedin.com/pulse/european-commission-condemns-hotels-direct-sales-visibility-wzhbf/

🔔 If you’re a hotel general manager, revenue leader, or distribution expert - this is a must-watch. Learn how these regulatory changes could affect your business, what’s coming next, and what you can do to protect your direct booking channels.

👍 Subscribe, and share to keep the conversation going. Don’t let the future of hotel distribution be decided without you.

#HotelDistribution #DMA #GoogleSearch #RevenueManagement #HotelMarketing #DirectBookings #DigitalMarketsAct #OTAs #TravelTech #HospitalityIndustry

In this powerful case study, discover how The First Group Hospitality (TFG) revolutionized its revenue strategy by combining cutting-edge AI with human expertise - driving real results in one of the world’s most competitive hotel markets: Dubai. 🏨📈

🔍 Join Muhammad Hamoud (Head of Revenue Management Analytics at TFG), Sameer Umar (COO at HotelIQ), and David Esteban (Product Manager, SHR RMS) as they reveal:

✅ The REAL challenges of manual pricing (and how to overcome them)

✅ How TFG scaled fast with SHR’s AI-powered RMS

✅ Why HotelIQ’s enterprise analytics changed the game

✅ How to gain forecasting accuracy within 1.4% — even for new openings

✅ The secret to team buy-in and driving cultural change

Whether you’re a hotel GM, revenue leader, or tech-savvy hotelier, this video is packed with insights to help you make smarter, faster, and more profitable decisions.

👉 Don’t forget to subscribe if you’re ready to take your hotel’s revenue strategy to the next level!

Discussion Timline:

00:00 – Welcome, Introduction and Soundbites

05:29 – Into from Muhammad (Hamoud) Al Hamoud

06:17 – Into from Sameer Umar

07:28 – Into from David Esteban

08:46 – Sameer sets the scene for this case study discussion

10:59 – Hamoud shares initial differences he noticed after joining TFG from Marriott

14:24 – Hamoud outlines what revenue management culture existed in TFG

16:47 – Evaluating RMS solutions and why SHR RMS

22:32 – David discusses how AI is playing a greater role in hotel revenue management

27:58 – Hamound outlines changes he has been making in TFG

32:10 – How has the team reacted to the introduction of technology

36:47 – Sameer outlines the positive impact of bringing together HotelIQ and SHR RMS

41:18 – Hamound outlines how this technology combination is adding value

49:30 – David offers his final thoughts

51:07 – Samir offers his final thoughts

#HotelRevenue #AIinHospitality #RevenueManagement #HotelIQ #SHRRMS #HospitalityTech #HotelCaseStudy #HotelierInsights #DubaiHotels #TFGSuccess

Music credit

Adventures by A Himitsu https://soundcloud.com/a-himitsu

Creative Commons — Attribution 3.0 Unported— CC BY 3.0

Free Download / Stream: http://bit.ly/2Pj0MtT

Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures

Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

In this episode, we sit down with Diego Varela, Metasearch Product Owner at Mirai, to explore how AI agents like Google Gemini, ChatGPT Operator, and Kayak.ai are reshaping the travel landscape - and what that means for hotel general managers.

Are AI agents going to kill metasearch? Will travelers still compare prices? How should hotels adapt their distribution strategy to stay competitive?

🎯 Key Topics:

Whether you're managing an independent hotel or a mid-size chain, this discussion breaks down the opportunities and threats posed by AI agents - and how hoteliers can stay ahead.

👉 Don’t forget to subscribe for more insights on tech, trends, and tools for hotel leaders.

#AIinTravel #HotelManagement #Metasearch #HotelMarketing #DirectBookings #TravelTech #AIagents #ChatGPT #GoogleGemini #HospitalityTrends2025

Timeline:

00:00 – Welcome, Introduction and Soundbites

02:42 – Meet Diego Varela & Mirai’s role in metasearch

06:14 – Will AI agents replace metasearch for hotels?

14:00 – How will metasearch platforms evolve

16:55 – How will AI Agents impact OTAs and direct bookings

23:02 – Will AI Agents develop a preference and potential bias

31:09 – Outro and thanks to Diego

Music credit

Adventures by A Himitsu https://soundcloud.com/a-himitsu

Creative Commons — Attribution 3.0 Unported— CC BY 3.0

Free Download / Stream: http://bit.ly/2Pj0MtT

Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures

Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

🎥 In this video discussion we explore the Future of Hotel Revenue Management: Strategy, AI & the Human Touch.

We dive into the evolving world of hotel revenue management — and why it’s about so much more than rates and RevPAR.

💡 Should hotels still rely on historical data for forecasting?

💡 Is AI really leveling the playing field for smaller hotels?

💡 What does it mean to move from tactical to strategic — or even experimental — revenue management?

Join our experts Veit Meier of berner+becker and Thibault Catala of Catala Consulting as they explore how technology, traveler behavior, and shifting expectations are transforming the role of the revenue manager. From the impact of AI and real-time data to the need for gut instinct, soft skills, and scenario planning — this video breaks down what hotel GMs need to know to stay ahead.

Whether you manage a boutique property or oversee a portfolio, this conversation is packed has many thoughts and insights which might help you lead your commercial strategy into the future.

📺 Watch our the full video of this discussion here: https://bit.ly/3HtQyn1

💬 Got a topic you'd like us to cover? Drop it in the comments!

#HotelRevenueManagement #HotelTech #AIinHospitality #Forecasting #RevenueManager #HotelStrategy #hospitalityleadership 

Music credit

Adventures by A Himitsu https://soundcloud.com/a-himitsu

Creative Commons — Attribution 3.0 Unported— CC BY 3.0

Free Download / Stream: http://bit.ly/2Pj0MtT

Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures

Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

In this exclusive interview, we sit down with Amit, Head of Machine Learning at Cloudbeds, to explore how Causal AI and Multimodal AI are revolutionizing the hotel industry. From boosting occupancy to delivering personalized guest experiences, learn how cutting-edge hotel technology is reshaping the future of hospitality.

✅ What you’ll learn:

📈 Whether you're a hotel owner, revenue manager, or hospitality marketer, this video will show you how to turn your hotel data into actionable insights using next-gen AI tools.

👉 Subscribe for more hotel technology trends and AI insights.

#HotelTechnology #AIForHotels #Cloudbeds #CausalAI #MultimodalAI #HotelRevenue #HospitalityTech #GuestExperience #HotelMarketing #HotelOperations #FutureOfHospitality #HotelAutomation

Music credit

Adventures by A Himitsu https://soundcloud.com/a-himitsu

Creative Commons — Attribution 3.0 Unported— CC BY 3.0

Free Download / Stream: http://bit.ly/2Pj0MtT

Music released by Argofox https://www.audiolibrary.com.co/a-himitsu/adventures

Music promoted by Audio Library https://youtu.be/MkNeIUgNPQ8

In this interview we are joined by Ally Northfield, Managing Director at Revenue by Design.

Global Revenue Forum (GRF) was co-founded by Ally, Annemarie Gubanski, CEO at Taktikon Consultancy and Emanuele Nardin, Managing Director at Hotelperformance.

In this short discussion Ally outlines what is Global Revenue Forum? How has GRF evolved over the years? What is the focus of the GRF event this year? What should previous attendees visit in 2025? What is the value to new attendees and what will they experience?

Hope you enjoy the conversation

Global Revenue Forum 2025 will explore whether the hospitality industry is optimally positioned to capitalise on profit opportunities emerging as a consequence of AI-enabled efficiencies in our workplace and our homes.

The 2025 event will explore the following:

How AI advancements are creating new profit opportunities across the hospitality industry, including hotels, apartments, short-term rentals and open air accommodation.

Understand how AI-enabled efficiencies are reducing working hours of our guests, leading to increased demand for personally validating experiences and tailored spaces that blend work and leisure

Examine how AI is transforming hotel operations across all revenue-generating departments, from service delivery to guest interactions, driving profit growth

Guidelines to future approaches to customized hotel booking experiences

Join the conversation to discuss the potential of new distribution platforms to unlock routes to market, build stronger guest relationships, and enhance profitability

Investigate how the hospitality industry can stay ahead of AI-driven trends to secure long-term growth and success 

Hi, welcome to another of our Coffee Time Chats

Today we focus on converting visitors to your website into booking guests

To share their insights, tips and advice, we are joined by Savina Karaivanova of Userguest, one of our Expert Partners

We discuss the importance of the hotel website user experience to increase conversions, the need for clear CTAs (Call to Actions), how personalizing offers and tailoring these to specific target markets can drive bookings and the critical need to streamline the booking process to maximize revenue and minimize low periods.

Finally, Savina outlines the latest Userguest offer where Hotels can sign up for a free Website Audit

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion

Here is the YouTube link: https://youtu.be/WaqnsZNIMFc

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: [email protected]

👣 HOW TO FOLLOW US

LinkedIn:     https://www.linkedin.com/company/revenue-hub

Facebook:   https://www.facebook.com/revenuehub/

Twitter:        https://twitter.com/revenue_hub

YouTube:     Subscribe Link

Hi, welcome to another of our Coffee Time chats.

Today we look at how hotels revenue manage tour operator business, or, more accurately, how they don’t revenue manage tour operator business.

To bring their views and insights, we are joined by David McGloin, VP Sales for BEONx, one of our Expert Partners

In this discussion we consider the challenges of managing Tour Operator business, from negotiating prices, to navigating the current uncertain travel landscape and the need for a more dynamic and organized approach to pricing and forecasting this business segment.

Finally, David talks to us about the BEONx Tour Operator module

Really hope you enjoy the conversation

👀 If you would like to watch the video of our discussion

Here is the YouTube link: https://youtu.be/0z4hcd-4G8Q

🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: [email protected]

👣 HOW TO FOLLOW US

LinkedIn:     https://www.linkedin.com/company/revenue-hub

Facebook:   https://www.facebook.com/revenuehub/

Twitter:        https://twitter.com/revenue_hub

YouTube:     Subscribe Link