Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline. 

Michael is also a champion for small teams, and he explains why he thinks they’re better at working fast and getting stuff done. He also shares his expertise on marketing attribution models, including the one he built himself as a template for other small teams to use (all you need is your CRM and Google Sheets!). Check it out.

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Michael Roberts, Head of Demand Generation at CloudApp:

At CloudApp, Michael rebuilt their entire email experience, doubling conversion rates along the way. He also helped identify worthwhile content that has driven open rates of their newsletter consistently above 45%. Michael has always worked on small teams, so he’s had to do it all at some point, but lately his focus is on email, automation, pipeline nurturing, and operations.
Connect with Michael: https://www.linkedin.com/in/robertsitalia/ 

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring 

Lewis Rothkopf is President at Martin, a demand side platform (DSP) they built from the ground-up to delight brands and agencies looking to maximize their use of first-party data and drive greater marketing impact by measuring and driving incremental lift. Lewis is all about helping marketers measure effectiveness, and on this episode of the Marketing Revenue Show, he and Eric sat down to discuss attribution models, performance marketing, and how the concept of “metrics that matter” has evolved over time. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Lewis Rothkopf, President at Martin DSP:

Having led global businesses and revenue lines at the world's foremost marketing, ad tech and media companies, Lewis joined Martin as President with 20+ years in digital media.

Prior to joining Martin, Lewis was responsible for managing a leading demand side platform's global inventory supply chain, as well as that company's mobile, video and advanced TV, streaming audio, digital out of home (DOOH), social and emerging channels businesses. 

Connect with Lewis: https://www.linkedin.com/in/lewis/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: Subscribe for more: https://www.youtube.com/c/Sharpspring

In the latest episode, Eric sits down with Scott Hoffman, founder of It’s All Good Media out of Port St. Lucie, Florida. Scott explains why he credits automation for ‘saving’ his agency years ago (and why it remains one of the biggest reasons for their success to this day). In this fun chat, the two discuss the challenges and rewards of agency life, their similar client service philosophies, and much more.

About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Scott Hoffman Founder of It’s All Good Media:
Scott and the team at IAGM combine market knowledge with the human touch. They take what people do and get them to do it better with their clients. They work backward from how their clients close business and get more of that done with killer tools to help make it all possible.
Connect with Scott: https://www.linkedin.com/in/iagm-scott-hoffman/

For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

Warwick Kells knows a lot about data-driven marketing tech services and how to maximize existing business and customer data for his clients. He’s the Founder & Co-Director of Dovetail Group and Eric had the opportunity to have him on the latest episode of the Revenue Marketing Show.

In this session, the two discuss the evolution of data-driven marketing and where it stands today, as well as the pros and cons of gating vs not gating content, how martech in itself isn’t a strategy, and how using disparate tools can hold companies back from revenue growth. A ton of great topics, so check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Warwick Kells, Founder & Co-Director of Dovetail Group:

At Dovetail Group, Warwick and his team help organisations compete better through the practical adoption of data-driven revenue growth technology. He thrives on aligning business needs with the appropriate services and solutions and in building team-orientated collaboration with clients. Connect with Warwick: https://www.linkedin.com/in/warwick-kells/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

Eric recently got the chance to appear on the B2B Growth podcast hosted by Benji Block and we’re excited to be able to rebroadcast the episode and share it with you here. 

Benji and Eric’s conversation focused on the topic of attribution, the evolution of the marketing funnel, B2B marketing trends, how to communicate better with your CFO, and much more. 

About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Benji Block and the B2B Growth podcast:
Benji hosts the B2B Growth podcast, one of the top podcasts for B2B marketers who want to win at work. With 160k+ monthly downloads and over 2,000 episodes, the series explores thought-provoking questions, actionable advice, and interesting conversations on a wide range of B2B marketing topics and trends.
Connect with Benji: https://www.linkedin.com/in/benji-block/

For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Eric talks with Dan Englander, CEO & Founder at Sales Schema. Sales Schema is a New York-based consultancy founded in 2014 to help agencies and other marketing service companies increase dealflow and win ideal clients. Since that time, they’ve been fortunate enough to aid dozens of agencies in generating millions in opportunities with enterprise, midmarket, startups, and everything in between. 

During their chat, Dan and Eric talk about the evolution of agency life, sales and marketing team alignment, the important difference between marketing tactics and marketing strategies, and more. Check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Dan Englander:

As CEO & Founder at Sales Schema, Dan set out to solve the problem of clients being too busy and overwhelmed to maintain a consistent sales process, and over-relying on referrals and personal networks. Today, their mission is to help agencies end The Feast and Famine Rut once and for all. Connect with Dan: https://www.linkedin.com/in/danenglander/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this episode of The Revenue Marketing Show, Eric sits down with Rob Johnson, Founder of Lead Gen Ballers. They provide B2B lead generation for SMBs by utilizing social media (particularly LinkedIn) and events, as well as content, email marketing, and paid advertising. Rob has more than two decades worth of experience in marketing & sales, IT & SaaS, and B2B lead gen, and he and Eric get into all that and more.

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Rob Johnson, Founder of Lead Gen Ballers:

With more than 20 years of B2B sales experience, plus 8 years of selling IT services and SaaS, working throughout the channel with Distribution, LARs, VARs, MSPs and Systems Integrators, building relationships both with OEMs and vendors, Rob brings a unique and holistic perspective and value to the IT procurement process.

Connect with Rob: https://www.linkedin.com/in/robforleadgen/

For more information & To connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Follow us on LinkedIn: www.linkedin.com/company/sharpspring

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In our latest episode, Eric chats with Rob Connelly. Rob was previously the VP of Sales and Marketing at ActivWall but recently migrated into the SaaS space and is now Head of Sales at Vistio. He’s hugely active on LinkedIn where he dives into conversations and topics surrounding B2B marketing, sales strategy, demand gen, the intersection of sales and marketing, and much more, all of which he touches on in this episode.

They also discuss Rob’s podcast, Team Revenue Live, which was created to “discuss the philosophy, strategy, tactics, and other elements of a unified revenue team.” Watch Eric and Rob’s full discussion now!

About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Rob Connelly, Head of Sales at Vistio:
At Vistio, Rob heads up Sales as a seasoned marketing and leadership specialist, with a drive to add massive value for customers. He’s also the host of the weekly podcast, Team Revenue Live.
Connect with Rob: https://www.linkedin.com/in/rob-connelly-096359162/

For more information & To connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this episode, Eric got to talk with Mark Huber, Head of Brand & Product Marketing at Metadata out of Chicago. Metadata helps B2B marketers automate the tedious manual work behind paid campaigns so they can focus more on strategy and driving revenue. 

“We automate all of the repetitive and time consuming parts of running paid campaigns. Like audience building, recreating your audiences in each channel, recruiting campaigns in each channel, ongoing optimizations, all that stuff. So it's almost like you have an automated campaign manager on your team and it's doing all the work for you.” – Mark Huber

When it comes to chatting marketer to marketer, Mark was the perfect guest for Eric as a demand gen guy himself. The two talked about how Metadata helps people run campaign experimentation at scale, why demand gen shouldn’t be owned by just one person at a company, why Metadata didn’t look at resumes during their last round of hiring, and much more. Don’t miss it!

About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead generation, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Mark Huber, Head of Brand & Product Marketing at Metadata:
Mark joined Metadata in August of 2020 and is now on the hook for making sure every B2B marketer who is held accountable to pipeline and revenue knows this category-defining tool exists.
Connect with Mark: https://www.linkedin.com/in/markehuber/ 

For more information & To connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/channel/UCXLqqe5zBMhDHO6WFzlSwfg

In this new episode, Eric chats with Jason Kramer, Founder and CEO of Cultivize. Jason worked in marketing for 25 years before founding his agency, which he launched after seeing many wholesalers, distributors, online retailers, service providers, and manufacturers lose potential revenue due to problematic holes in their funnel. 

The goal of Cultivize is to solve this all-too-common problem by educating and coaching people to better learn the process and master the technology.

“A lot of businesses don’t have a succinct process and technology platform in place to nurture and educate their prospects through their buying journey. It’s a known fact that it’s far more cost-effective to nurture your current pipeline than to spend money on capturing new leads. Over the last 10 years, marketing automation and CRM platforms have risen to prominence by enabling sales teams to become significantly more efficient and effective when this technology becomes part of their daily toolbox.” – Jason Kramer

Jason, who has used SharpSpring for 11 years and is a Platinum Certified SharpSpring Consultant, talks with Eric about everything from customer retention tips, to the issues with attribution, to why podcasts are growing in popularity today, and much more. Check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:
An internet marketing, eCommerce, lead gen, publishing, and online media expert, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton    

About Jason Kramer, Founder and CEO of Cultivize:
At Cultivize, Jason specializes in helping B2B & D2C companies retain customers, grow repeat business and improve email engagement while systemizing sales and marketing processes. 
Connect with Jason: https://www.linkedin.com/in/jasonleighkramer/

For more information & To connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.