Revenue Rascals | Sales Strategies for Business Growth

When your business calendar feels like chaos and meetings seem to drain your energy, it’s time for a reset. In this episode, host Michelle shares her secrets behind The RAV Engine: her proven three-gear system for running high-performing teams with rhythm, accountability, and visibility. Built out of necessity, not theory, this framework simplifies execution so leaders can focus on outcomes that actually build revenue.

Michelle walks through how to rebuild your company’s meeting rhythm to help you lead with precision and efficiency. From weekly alignment sessions to daily visibility huddles that keep everyone on the same page, she shows how structure unlocks speed. Whether you’re a CEO, consultant, or team leader, this episode will help you transform “meeting fatigue” into momentum that compounds.

Chapters
[Start] Introduction: Why canceling recurring meetings clears the path for clarity and performance.
03:02 Inside the RAV Engine: Michelle breaks down the three gears of the RAV engine: Rhythm, Accountability, and Visibility.
08:28 Visibility in Action: How one client streamlines team collaboration, tracks progress, and keeps communication easy.
18:49 Coaching Corner Q&A with Michelle: Hear answers from real-world listener questions on running the RAV engine long-term.
26:22 The Rascal Wrap Up: Michelle’s key takeaways and a free resource to help you install the RAV Engine inside your business.

Links & Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk 
Get 25% off with promo code: REVENUERASCALS

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Host Michelle Terpstra sits down with Vanessa Quigley, co-founder of Chatbooks, to uncover the heart and hustle behind one of the most beloved family-focused brands of the last decade. Vanessa shares the remarkable journey of turning a simple idea into a global company that helps families hold on to what matters most: their stories.

This conversation is full of energy, optimism, and real-world lessons for founders, creators, and dreamers alike. Vanessa and Michelle talk about leaning into simplicity, building community-powered growth, and embracing innovation without losing the personal touch. Vanessa also gives a behind-the-scenes look at what’s next for Chatbooks, giving a brighter future to the simplicity of family memory keeping.

Chapters
[Start] Vanessa Quigley & the Birth of Chatbooks: Michelle shares her personal connection to Chatbooks and Vanessa reflects on how one heartfelt idea became a movement.
06:40 From Failure to Breakthrough: A candid, inspiring look at how early failures paved the way for a revolutionary moment that changed everything.
16:06 The Magic of Simplicity & Social Media: How a simple product and authentic storytelling sparked growth and viral success.
24:19 Community, Values & Building with Integrity: Vanessa shares how community and honest pricing helped Chatbooks stand out in a crowded market.
42:07 The Future of Memory Keeping: Vanessa shares a sneak peek at how Chatbooks is blending tech and heart to help families preserve their stories for the future.

Links and Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk 
Get 25% off with promo code: REVENUERASCALS

Chatbooks Offer
Get 20% off with promo code RASCALS — the best deal Chatbooks gives new customers. Perfect for holiday gifts or starting your subscription.

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Join Michelle Terpstra as she takes on one of the biggest threats to sustainable growth in your company—customer churn. It’s not just lost deals or missed renewals, it’s the silent fade of customer engagement that drains momentum from even the best businesses. Michelle reveals how to plug that slow drain with AI-powered systems, predictive dashboards, and a proactive approach to customer success that will keep your clients coming back for more.

Michelle shares the four real reasons why customers leave, what those warning signs are secretly telling you, and how to design a retention engine that will compound your growth every quarter. She also shares her Five Rascal Rules of Retention, a tried-and-true CRO framework for transforming your customer base into your biggest growth advantage.

Chapters
[Start] What is the Silent Killer?: Michelle shares how churn hides in plain sight, how to detect it early on, and that the real path to scaling is keeping the customers you already have.
07:19 Four Real Reasons for Churn: Michelle shares the leading causes of customer loss and how to fix them using data, systems, and empathy.
17:24 The Five Rascal Rules of Retention: Michelle gives her CRO edition of five actionable rules that lead to real retention.
21:21 Building the Churn Signal Dashboard: Michelle walks through how to create your “revenue command center” in the simplest way possible.
30:47 Q&A: Michelle hops into her coaching corner, where she gives you a simple outline of information about churn in a Q&A format.

Links and Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk 
Get 25% off with promo code: REVENUERASCALS


Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Host Michelle Terpstra sits down with Kaitlyn Talamante, CEO of LadyBoss, to unpack what it really takes to buy, rebuild, and scale a brand you believe in. Kaitlyn went from customer to CEO, acquiring LadyBoss from Russell Brunson and reviving a powerhouse women’s wellness brand that had once closed its doors.

This conversation dives into the unfiltered reality of business ownership, imposter syndrome, purpose, faith, and the courage to take massive risks when the outcome is anything but guaranteed. Kaitlyn shares how she rebuilt LadyBoss through authentic storytelling, community connection, and recurring revenue, proving that real conversations, not ads, drive lasting growth.

Chapters
[Start] From Customer to CEO: Kaitlyn shares how a personal health transformation led her from losing 85 pounds with LadyBoss to ultimately acquiring the brand she loved.
06:31 The Pitch That Changed Everything: What it was like to throw her hat in the ring, pitch Russell Brunson directly, and secure the deal that turned an employee into an owner.
12:01 The Subscription Advantage: Kaitlyn and Michelle unpack the power of recurring revenue, community-driven retention, and how to scale e-commerce sustainably.
20:08 LadyBoss Ignite & the Next Chapter: An exclusive look at LadyBoss Ignite, a new women’s supplement designed for hormonal balance.
28:40 Faith, Purpose & Risk: How Kaitlyn’s faith reframed her relationship with risk and shaped her leadership approach through uncertainty and comeback moments.
49:13 The First 90 Days - Inside the Relaunch: Kaitlyn’s honest look at imposter syndrome, team rebuilding, and how community became the cornerstone of LadyBoss’s rebirth.

Links and Resources

Connect with Kaitlyn Talamante:

• LadyBoss.com
• Instagram
• LinkedIn

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS

Save 20% on LadyBoss
Use code RASCALS20 for 20% off and early access to LadyBoss Ignite

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Host Michelle Terpstra tackles one of today’s most misunderstood leadership challenges: how to hire, train, and retain Gen Z sales talent. Forget the stereotypes of entitlement or laziness—Michelle makes it clear that Gen Z isn’t “the problem,” outdated leadership is. With her signature blend of humor, insight, and execution, Michelle shows how leaders can evolve beyond “sink or swim” culture and build teams that work hard, grow fast, and stay longer.

From creating structured 30/60/90-day success blueprints to mastering feedback loops that actually motivate, this episode is a masterclass in people-centric leadership for the modern workforce. Michelle dives into the end of burnout culture, the rise of autonomy as the new work-life balance, and practical ways to gamify progress without losing focus. 

Chapters
[Start] Gen Z Isn’t Broken, Leadership Is: Michelle breaks down why traditional “tough love” management fails with Gen Z and how to lead with clarity and trust.
06:30 People-Centric Leadership in Action: From trust-building to defending your team, Michelle shares how to lead with heart while still hitting big sales goals.
18:00 Sink-or-Swim is Dead: Why old-school sales onboarding burns out your best talent, and how to replace it with structure, support, and growth.
25:00 Rascal Fixes: Systems That Keep Gen Z Engaged: Blueprints, bite-sized training, and feedback cadences that boost retention, performance, and loyalty.
39:00 Coaching Corner: Real Questions, Real Fixes: Michelle answers listener questions about motivating Gen Z reps, building loyalty, and giving effective feedback without the “feedback sandwich.”
50:00 Rascal Wrap-Up: Lead the Shift: Key takeaways for leading with empathy, efficiency, and modern sales strategy, plus a free Gen Z Sales Leader Checklist.


Links and Resources

The Five Hour Workday by Stephan Aarstol

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk 
Get 25% off with promo code: REVENUERASCALS


Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Michelle is joined by Dave Boyce, a revenue leader and investor who specializes in scaling companies and go-to-market teams. Dave shares insights to modern sales leadership and how it has evolved over time. Rather than relying on quotas and cold calls, Dave suggests developing a system built on trust, coaching, and curiosity. Dave shares his journey through startups and boardrooms, which gave him the leadership skills he now shares with others. 

Throughout their discussion, Michelle and Dave dive deep into topics like the role of metrics vs. mindset, how to build scalable systems without losing authenticity, and why “revenue leadership” is all about human leadership.

Chapters
[Start] Introduction: Michelle introduces guest Dave Boyce, a sales leader and investor, best known for his work at Winning by Design and his book Freemium.
03:02 Fixing Sales and Product Issues: Dave shares his insights, encouraging companies to focus on problems they can fix vs. those they can’t.
18:53 Forming Habits for Success: Dave reviews the importance of building habits in your business and shares some of his favorite tactics to help teams succeed.
32:38 Consistent Customer Satisfaction: Dave shares tips to help improve customer relationships and satisfaction.
47:15 The Future of Revenue: Dave gives advice on the most important things to consider when it comes to company revenue.

Links and Resources

Connect with Dave Boyce:

• Dave Boyce on LinkedIn
• Freemium by Dave Boyce
• winningbydesign.com 

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk 
Get 25% off with promo code: REVENUERASCALS

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

The movement begins. In this first episode of Revenue Rascals, host Michelle Terpstra shares the story behind it all—the corporate “no” that sparked her decision to build something better, the freedom that followed, and the mindset that changed everything. She reveals what it really means to think like a Chief Revenue Officer—one built on clarity, systems, and freedom instead of chaos and burnout.

Michelle dives into how she built a life and business that grow together, not at the expense of each other, and why Revenue Rascals is here to shake up the old rules of business. Smart, human, and just the right amount of rebellious. Welcome to Revenue Rascals—where growth gets gutsy, and freedom is the new bottom line.

Chapters
[Start] The Movement Begins: Michelle kicks off Revenue Rascals, sharing what this show is all about and how it’s rewriting the rules of growth.
02:18 Join the Rascals: An open invitation to build smarter, freer businesses—and claim your spot in the rascal movement.
05:12 What Is a CRO?: Michelle breaks down what a Chief Revenue Officer really does and why every business needs to think like one.
12:35 What to Expect: Real talk, real results, and conversations that actually move the needle.
15:56 Powered by People: The secret to sustainable success: consistency, connection, and building habits that last.

Links and Resources

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.

Michelle Terpstra takes on this solo episode, where she talks about how to confidently grow your revenue without feeling like you need to give discounts. What some might view as a way to bring in new customers, Michelle reveals to be a roadblock, rather than a stepping stone. She shares that you can grow your business and revenue by being authentic, confident, and true to the skills that you already have. All you need is some guidance! Borrowing from her own stories, Michelle shares the lessons and advice she has learned about how to excel as a sales industry leader.

Michelle’s insights can help listeners take charge of their narrative and be confident in their sales tactics. Instead of talking numbers and logistics, she urges leaders to use human connection as their driving force for maintaining a good customer relationship.

Chapters
[Start] Introduction: Michelle introduces the topic of discounts and gives better alternatives for your company strategy.
08:23 How to Tackle Growth: Michelle highlights how intertwined every department is in a company, and the importance of understanding each one to obtain optimal growth.
15:36 The Role of Discovery: Michelle says that most deals are won and lost in discovery, making it a critical part of sales. She gives pointers on how to make the most of this step.
28:40 Training as a Tool: Michelle talks about the importance of proper training for sales teams.. It is critical to know how your team learns in order to train them best.
36:19 Repetition Leads to Results: Michelle says that the key to getting results is to be consistent and repetitive with your strategies. She gives pointers on how to build habits that will lead to success.

Links and Resources

Patrick Trümpi on LinkedIn

Lean Sales Team Buildout
Ready to build a sales team that can scale without you? Michelle’s Lean Sales Team Buildout™ helps founders build their first sales team, exit the sales seat, or fix an underperforming team. We use AI to eliminate low-value sales work, build the right sales operating system, and put fewer, better humans in the right seats. Learn more and book a discovery call at revenuerascals.com/scalelean.

The Local Guild
Local business owner? Stop guessing your way through growth. The Local Guild helps you get more customers, use AI practically, and build predictable revenue without becoming a full-time marketer. Start the free 7 Day Sales Jumpstart here: revenuerascals.com/thelocalguild

Objectionly 14-Day Free Trial
If you are a founder or sales manager who wants to sell more and stop losing days to call review, Objectionly gives you back your time and puts accountability where it belongs. Grab your 14-Day Free Trial now: https://objectionly.com/?via=revenuerascals

Go High Level 30-Day Free Trial
The AI-powered business operating system. All the tools you need to capture, nurture, and close new leads into bookings, sales, reviews, and repeat customers! Grab your 30-Day Free Trial now: www.revenuerascals.com/ghl

Connect with Michelle:

• LinkedIn
• Instagram
• YouTube

Today’s Sponsor: Jason Markk
Get 25% off with promo code: REVENUERASCALS

Disclaimer: Some episodes of Revenue Rascals may include paid sponsorships or affiliate partnerships. We only feature brands, products, or services that align with our values and are relevant to helping founders, revenue leaders, and entrepreneurs grow. Sponsorships help support the show—opinions shared are always our own. 

Michelle Terpstra's Privacy Policy

Hosted on Acast. See acast.com/privacy for more information.