Revenue Remix - Inspiring Visionary Leaders

This is the published recording of the live OC Tech Week panel "The GTM Wall (Part 2): Getting Paid in HealthTech," hosted virtually by Rise of Us on Thursday, October 22, 2026. It is Part 2 of 3 in the GTM for HealthTech panel series. Part 1, the LA Tech Week panel: https://youtu.be/D5iKZYwJTtw

Part 3 is Monday, November 2 at 11:30 AM PT, part of San Diego Startup Week, sign up here.

In health tech, the user is rarely the buyer, and the buyer is rarely the person who feels the pain. This GTM for HealthTech panel brings together a venture investor, a clinician operator, a regulatory expert and a marketing creator to explain how health tech founders actually get paid: product value, regulation, hospital buyers and proving traction before revenue.

WHAT YOU'LL TAKE AWAY

- Why investors who have never built a company give different advice, and how fund size shapes what a fund backs

- The three questions behind every hospital sale: is it easier, is it cheaper, and is it timely

- Why a "not for diagnosis or treatment" disclaimer does not protect you, and how your regulatory classification decides who can buy

- How to find the champion who feels the daily pain, not only the person who signs the contract

- How to prove traction with no revenue: crowdfunding, letters of intent, and 20 to 50 clinician testers

- When to go to the FDA (later than most founders think) and why regulation can strengthen your sales pitch

- Why one audience, one channel and one ideal customer profile beat "we sell to anybody"

THE PANEL

Shruti Shah, General Partner at Symphonic Capital, has sat on both sides of the table as a founder and an investor.

Sabrina Runbeck, clinician operator, health tech investor and advisor.

Megan Kane, regulatory expert, helps health tech founders make FDA strategy part of go-to-market.

Melissa Kunde, founder of KÜCO Media and creator, on messaging, buyer beliefs and focus.

Moderated by Summer Poletti, Founder and CRO of Rise of Us.

WHO THIS IS FOR

Health tech founders, clinician founders and early-stage teams selling to hospitals, practices, payers or consumers, plus the investors, advisors and marketers who work with them.

ABOUT THE HOST

Summer Poletti is the Founder and CRO of Rise of Us, where she right-sizes the revenue strategies that scaling companies pay six figures for and brings them to founders before the expensive mistakes get made. Her path is operator-first: after leading revenue across corporate organizations, she co-founded an investor-backed fintech and learned firsthand what misalignment and early mistakes cost. Across dozens of companies, her work comes down to one thing: helping founders define a go-to-market motion that holds up under investor diligence, so they can prove they can sell it, not just build it.

MORE FROM THE GTM FOR HEALTHTECH SERIES

• Part 1, LA Tech Week: https://youtu.be/D5iKZYwJTtw
• Part 3, San Diego Startup Week, Monday, November 2: https://eventship.com/event/the-gtm-wall-nobody-warns-you-about-pt-3-getting-paid-in-healthtech

This is the published recording of the live LA Tech Week panel "The GTM Wall Nobody Warns You About: Getting Paid in Health Tech," hosted virtually by Rise of Us on Tuesday, October 13, 2026. It is Part 1 of 3 in the GTM for HealthTech panel series, a tour of California tech weeks. Part 2 is the OC Tech Week panel on October 22: [PART 2 LINK]

Health tech go-to-market is not SaaS go-to-market. The user, the buyer and the payer are often three different people, hospitals move slowly, and investors can misread your traction. This GTM for HealthTech panel covers how health tech founders actually get paid: reimbursement, non-dilutive funding, and pitch and diligence readiness.

WHAT YOU'LL TAKE AWAY

- Why every health tech deck sounds the same, and why sounding the same pushes buyers to compare on price

- The three questions that make your story flow: who has the problem, who feels the pain, and who writes the check

- How non-dilutive funding works (SBIR, NSF, NIH and pitch competitions), and how to test whether your idea is fundable before you write a full application

- What to do when there is no CPT code yet, from value-added benefits to shared-savings and capitated models

- Why data is not clinical value, and why a 2 percent improvement rarely gets a hospital to change its workflow

- What "diligence ready" means, and the four questions investors ask after the pitch: traction, differentiation, moat and use of funds

THE PANEL

Kruti Baires, founder of SprintFit, helps health tech founders get capital and diligence ready.

Robert Wegner, non-dilutive funding consultant, helps health tech and deep tech companies with grant applications and competitions.

Eric Hazzard, PhD, researcher turned go-to-market operator, explains how to navigate health insurance and red tape to get paid.

Moderated by Summer Poletti, Founder and CRO of Rise of Us.

WHO THIS IS FOR

Health tech founders, first-time founders (physicians turning into tech founders and tech founders entering health), and anyone building a go-to-market plan for a digital health, wearable or medical device company.

ABOUT THE HOST

Summer Poletti is the Founder and CRO of Rise of Us, where she right-sizes the revenue strategies that scaling companies pay six figures for and brings them to founders before the expensive mistakes get made. Her path is operator-first: after leading revenue across corporate organizations, she co-founded an investor-backed fintech and learned firsthand what misalignment and early mistakes cost. Across dozens of companies, her work comes down to one thing: helping founders define a go-to-market motion that holds up under investor diligence, so they can prove they can sell it, not just build it.

Working on your health tech go-to-market? Learn about Rise of Us startup advisory.

MORE FROM THE GTM FOR HEALTHTECH SERIES

Part 2, OC Tech Week, October 22

Part 3, San Diego Startup Week, November 2

Listen wherever you get your podcasts.

How do you grow revenue without growing headcount? Automate the admin work sellers carry, then spend the time you free up on accounts that are ready to buy. Four go-to-market founders show how in this Revenue Remix panel on sales automation, intent signals, ICP, and B2B outbound that books meetings that close.

Host Summer Poletti, founder and chief growth strategist at Rise of Us, opens with a stat: sellers spend about 40% of their time on admin, down from 66% or more a couple of years ago. These founders helped move that number. Each one gives you a way to cut seller admin, sharpen outbound, and grow revenue without growing headcount.

THE PANEL

Trent Ballard, Sales EQ: captures meeting data and context and makes it searchable for AI agents and automations

Kanoj Vora, Prospect AI: intentional cold outbound that earns attention instead of spray and pray

Martin Markov, Clearcue: signal-based outreach that finds companies at the moment they need your solution

Andrei Stoica, STOICA.CO: B2B marketing agency and platform that turns 5,000 target accounts into the 100 to contact this week

WHAT YOU'LL LEARN

• Where seller time goes, and how meeting data, RevOps automation, and AI agents give it back
• Why outbound fails: ICP, timing, and offer matter more than copy
• How to run your ICP as an ongoing experiment, not a set-it-and-forget-it document
• Behavior-based ICP: define customers by what is happening inside the company, not only size, industry, and country
• Intent signals and dynamic lead scoring: why a signal loses value fast and why the first 24 hours produce the most meetings
• Channel-market fit: where your buyers are active (LinkedIn, email, phone) and why no channel is universal or dead
• Why most offers aren't compelling, and why end-of-quarter limited-time discounts fail
• The outcomes that count: rep onboarding cut from three months to one, meetings that convert to closed-won revenue, and revenue from the right customers
• Why selling to the wrong customers creates problems for customer success

ONE ACTION FROM EACH GUEST

• Andrei: run the demo to see the first 10 to 20 accounts in your market worth contacting
• Martin: name the problem you solve, trace the digital footprint it leaves, then study your closed-won and closed-lost customers for behavior patterns
• Kanoj: tie your message to your buyer's incentives and KPIs, and pair it with an offer so good people feel foolish saying no
• Trent: take more calls, review them, and iterate on discovery

WHO THIS IS FOR

Founders, CEOs, CROs, and sales and RevOps leaders at growth-stage B2B companies who want more pipeline from the team and tools they already have.

GUEST DISCOUNTS AT SUMMER'S FALL EVENTS

These founders added attendee discounts on their products. Find Summer at:

LA Tech Week

OC Tech Week

San Diego Startup Week

AI Builders Global Conference

Most founders blame the person. In this bonus episode of Revenue Remix, Summer Poletti, founder of Rise of Us [link], continues her conversation with returning guest John Mason-Smith [link] to explain why new sales hires fail — and it's rarely because the company hired the wrong salesperson.

JMS spent years inside ADP and Paycheck watching the same mistake repeat itself: a great salesperson gets promoted into sales management, expected to teach a new hire to sell exactly the way they sold, with no structure and no process behind them. Some of the best sales reps he's ever worked with became the worst sales managers, because closing deals and building a repeatable sales process are two different skill sets. Summer sees the founder-led version of the same problem constantly — a first sales hire is handed a phone and a title and expected to build the entire sales function from scratch, then the founder concludes "sales doesn't work for us" when that hire doesn't succeed.

They break down the real distinction founders miss when a sales hire fails: the difference between lead generation and closing, and the difference between rapport and actual buying intent. Good salespeople are excellent at relationships. That doesn't mean they're equipped to build a repeatable sales process, price a deal, or manage a CRM — and expecting one person to be good at all of it is exactly why new sales hires fail at growth-stage companies before they ever get a fair shot.

Also covered: why the best sales reps are the worst at documentation and CRM hygiene, why AI and automation tools are starting to remove that friction instead of fighting it, why the instinct to promote your top performer into sales management is rarely the right call, and what a real compensation and process foundation looks like before a company makes its next sales hire. This episode closes the loop on a conversation Summer and JMS started in an earlier episode about why founders shouldn't rush to hire their first salesperson [link] — this time from the other side: what actually has to be in place before that hire has a chance to succeed.

This one is for any growth-stage founder or CEO who's hired a salesperson, watched it not work out, and assumed the problem was the hire instead of the sales infrastructure underneath them. The fix isn't a better resume. It's a pricing process, a compensation plan built around what the company actually needs, and a system a new hire can walk into instead of inventing alone.

Guest: John Mason-Smith — payroll and PEO industry advisor and recurring Rise of Us partner.

Listen here or wherever you get your podcasts.

About Rise of Us: Summer Polettiworks with growth-stage B2B founders and CEOs to build the pricing strategy, sales compensation design, and process infrastructure that decides whether a sales hire succeeds — because most of the time, why new sales hires fail has nothing to do with the hire. Learn more at [link].

#SalesHiring #B2BSaaS #RevenueLeadership #SalesCompensation #FractionalCRO #GTM #FounderLedSales #SalesManagement #ScalingUp #RevenueRemix #WhyNewSalesHiresFail #B2BSales

Every growth-stage company reaches a point where the next revenue lever isn't another hire — it's a partner. In this bonus episode of Revenue Remix, Summer Poletti, founder of Rise of Us [link], sits down with returning guest John Mason-Smith [link] to break down what it actually takes to grow revenue without growing headcount through a systemized partner network instead of a bigger payroll.

JMS built his entire business — three companies that are really one business at their core — on knowing exactly what he won't do, and having someone he trusts to hand it to instead. He calls it capacity versus capability: just because you can do something doesn't mean you have the time, energy, or positioning to be the right person doing it. That distinction is the foundation of every partnership that actually produces revenue instead of just good intentions.

Summer and JMS unpack why most partner networks never produce a single referral. The problem usually isn't a bad partner fit — it's the absence of a process. No onboarding call, no defined cadence, no agreement on what "working together" actually means week to week. The result: two founders who liked each other, agreed to work together, and never spoke again after the handshake. Summer calls this dying in "good vibe land," and it's the single biggest reason partner programs underperform at growth-stage companies that could otherwise grow revenue without growing headcount.

What they cover: why saying no to the wrong opportunity is a sales skill, not a weakness; how to build a referral engine instead of saying yes to every project that lands in your inbox; the buy-versus-build decision every service business eventually faces when a client asks for something outside their core offer; why the right partner — a specialist who notices what a generalist never would — is worth more in referred revenue than the fee you'd make doing the work yourself; and how to set a cadence so a partnership survives past the first good conversation.

This episode is a practical look at partner-led growth for founders and CEOs who are done chasing every lead themselves: what a systemized partner network actually requires, how to know when to say no, how to turn a one-off favor into a repeatable revenue channel, and how to grow revenue without growing headcount by building the kind of partnerships that refer, collaborate, and follow through instead of quietly dying in good vibe land.

Guest: John Mason-Smith — payroll and PEO industry advisor and recurring Rise of Us partner.

Listen here or wherever you get your podcasts.

About Rise of Us: Summer Polettiworks with growth-stage B2B founders and CEOs to get out of founder-led sales and build a revenue foundation that doesn't depend on them personally closing every deal — pricing strategy, sales compensation design, and partner-led growth that lets a company grow revenue without growing headcount. Learn more at [link].

#B2BSaaS #RevenueGrowth #PartnerStrategy #FounderLedSales #RevenueLeadership #FractionalCRO #GTM #BusinessPartnerships #ScalingUp #RevenueRemix #GrowthStageCompanies #PartnerNetwork

Scaling From $5M to $20M: What You Can No Longer Ignore

If your B2B company is scaling from $5M to $20M in revenue, this episode breaks down exactly what you can no longer ignore. Summer Poletti, founder of Rise of Us, brings together three experts for a panel on what actually breaks once a company moves past $5M ARR: sales-turned-marketing operator Brandy, referral and partnership strategist Dave Plunkett, and customer success leader Divya Duvvuru.

This is the messy middle of scaling. Revenue is real, the team is real, but the systems built for a $2M company start cracking under $10M, $15M, and $20M pressure. This is the stage where "we'll figure it out" stops working, and founders still running sales personally feel the ceiling first. This conversation covers the SLA between sales and marketing, why referral partners stop producing results, how to rebuild your ideal customer profile (ICP) as you scale, and why customer success can't wait until you have a retention problem to justify it. If your company is stuck between $5M and $20M and growth feels harder than it used to, this episode names the gaps founders miss most at this stage.

In this episode:

• Why sales and marketing need a written SLA, not a handshake, once you're scaling past $5M
• The one anomaly every "ideal partner" list has, and why you can't build a referral strategy around it
• How to fix referral partners who aren't producing, and why "organic" isn't a partner strategy
• Building customer success into your growth motion before churn forces the issue
• How to motivate a customer success team to surface referrals and upsells without it feeling salesy
• How to refresh your ideal customer profile (ICP) using your last 10 wins and 5 losses
• Why sales, marketing, and customer success have to move as one system to scale from $5M to $20M
• One overlooked signal that a customer isn't getting value, long before they say they're leaving

Meet the panel:
Brandy started in sales before moving into marketing, and brings that cross-functional lens to how SLAs, ICP refreshes, and co-marketing actually work between departments at this stage.
🔗 Brandy Morton

Dave is a referral and partnership strategist who breaks down why "organic" referrals aren't a strategy, and what it takes to build an intentional partner engine as you scale from $5M to $20M.
🔗 Dave Plunkett

Divya is a customer success leader who makes the case for building post-sale strategy in before churn forces the conversation, and how customer success data should shape product and sales.
🔗 Divya Duvvuru

Your host:
🔗 Summer Poletti is the founder of Rise of Us, working with B2B founders between $3M and $20M ARR who are stuck in founder-led sales and ready to install a revenue system that runs without them in every deal. Two focused engagements move founders out of founder-led sales and reset the revenue foundation underneath it. If your revenue is stuck at this stage and you've already tried the logical fix, a revenue diagnostic conversation with Summer answers three questions: why revenue is stuck, what breaks next if nothing changes, and what leadership has to own to fix it. Before the next tense Board meeting, not after.

Listen wherever you get your podcasts.

Another Reason Why New Sales Hires Fail. There's an infrastructure gap in almost every scaling org that sabotages growth investments before they even get launched

When a board pushes for investment in growth, the conversation almost always lands on headcount — hire another salesperson, hire a VP of Sales, fix the pipeline. But most growth-stage CEOs are about to learn the hard way why new sales hires fail: the problem was never the person. It was the pricing strategy and sales compensation strategy underneath them.

In this episode of Revenue Remix, Summer Poletti, founder of Rise of Us [link], sits down with Brad Leggett [link] and Norb Garrett [link] — two operators Summer brings in to solve the problems she doesn't touch herself — to unpack the unsexy infrastructure that determines whether a sales hire succeeds or becomes another expensive line item the board questions next quarter.

Brad breaks down the two pricing buckets every growth-stage company needs before scaling a sales team: standard product pricing and custom deal pricing. Without a defined pricing strategy, salespeople either negotiate margin away out of fear or burn time chasing internal approval instead of closing deals. Brad also explains why sales compensation strategy tied to gross margin — not just revenue — keeps sales behavior aligned with what actually makes the company money, and what it takes (real cost visibility, some financial transparency with the sales team) to make that work.

Norb, who builds sales compensation strategy for companies at every growth stage, tackles the mistake he sees most often right after a funding round: overpaying on base salary before revenue can support it. His framework — smaller base pay with larger incentive opportunities that scale as the hire proves out — is the alternative to burning cash on a "rockstar" hire dropped into a company with no system for them to succeed in. He also makes the case for protecting founder equity and using phantom equity structures instead of giving away ownership to attract sales talent.

This is exactly the conversation that should happen before a board meeting, not after one. When a board asks for investment in growth, they're really asking whether the company can convert a dollar of spend into predictable revenue. A CEO who walks into that room with a documented pricing strategy, a compensation philosophy tied to margin, and a clear read on why previous sales hires didn't work is answering the board's actual question — not just requesting more headcount and hoping the math works out.

Also covered: when to productize a service-based offering and the margin lift that follows, how to compete for sales talent without matching enterprise base pay, why finance-background CEOs often struggle most to build sales compensation strategy, and when to "call the herd" on unprofitable client relationships quietly eating a CEO's time and bandwidth.

Follow our Guests:
Brad Leggett
Norb Garrett

About Rise of Us: Summer Poletti helps growth-stage B2B CEOs get out of founder-led sales and build the revenue foundation their board expects to see — pricing strategy, sales compensation strategy, and the operating discipline that turns founder hustle into a repeatable, board-ready growth engine. Learn more at [link].

"You are putting your deal in the hands of people you're never meeting, doing research you have no control over, trusting sources you've never vetted, and hoping for a good outcome." — Glen Torregiani, Founder, EnAIbld

The average B2B buying team now includes 8 to 14 stakeholders. In a typical SaaS deal, sales will talk to three of them. The rest are doing their own research — opening Claude, checking Reddit, showing up to the internal meeting you're not invited to with their own objections already formed. The person who goes quiet after the demo is the one who kills your deal. And you'll never know why.

This episode picks up where the Steve Krull and Glen Torregiani episode left off. Getting found by AI search is step one. What happens in the middle of the buying journey — after awareness, before the hand goes up — is where aligned deals are being quietly lost right now.

Toni Hopponen, Founder of LandingRabbit, covers how to get the knowledge locked inside your sales team's heads onto your website where buyers and LLMs can actually find it. He makes the case for ungating your best content, why product documentation is now a sales asset, and why your content needs to repel the wrong buyers as much as it attracts the right ones. If your content is attracting leads that never close, that's a message problem before it's a sales problem.

Glen Torregiani returns to cover why 90% of the current GTM stack is pointed at seller activity while buyers are making decisions without anyone. The compliance officer, the CTO, the end user — the stakeholders who don't say yes but can absolutely say no — are being ignored by most companies' content strategies. Glen walks through what persona-specific content looks like and why disqualification is every bit as important as qualification.

Summer adds the sales lens throughout: the quiet stakeholder in the room, why salespeople know why deals are lost but that knowledge never makes it into the content strategy, and how to close that loop between sales insight and content production.

Lightning round closes with one thing to audit today if you're generating leads but not closing enough of them.

This episode is part of a series. The previous episode with Steve Krull and Glen Torregiani covers AI search visibility, the dark funnel, and the free audit that proves your brand is invisible in LLM results. Look for the episode right before this one.

Toni Hopponen — Founder, LandingRabbit. Turns sales knowledge into web content that converts.

Glen Torregiani — Founder, EnAIbld. Buyer enablement for the AI era.

Summer Poletti is the Founder and CRO of Rise of Us, a revenue architecture consultancy for growth-stage B2B companies. When revenue is flat and the old playbook isn't working, she diagnoses where the real gap is — GTM strategy, sales hiring, partner-led growth, content infrastructure, or the revenue system holding it all together — and builds what fixes it. It's never just sales. theriseofus.com

Revenue Remix is on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart.

"Bad enablement is worse than no enablement. A frustrated prospect is worse than one that didn't get quite enough." — Glen Torregiani, Founder, EnAIbld

HubSpot called it a traffic apocalypse. Neil Patel confirmed it earlier this year: bot traffic has surpassed human traffic for the first time. Inbound leads are dropping. Buyers are arriving later, with a shorter list and less patience — and most sales and marketing teams are still operating like it's 2021.

Here's what's actually happening. B2B buyers are using AI as a research assistant, not a search engine. They're asking ChatGPT, Perplexity, and Claude who to call before they ever visit your website. That traffic doesn't show up in your analytics. You're not seeing the first third of their buying journey. And if you're not part of those LLM conversations during the research phase, you're not on the shortlist before the hand goes up.

This episode is the first in Revenue Remix's dark funnel series. Steve Krull, CEO of BeFound Online, breaks down why most brands are invisible in LLM search results and exactly what to do about it — including a free audit using SEMrush's AI visibility tool that gives you proof of the problem you can take straight to your leadership team. He also covers content architecture: why a 13-piece pillar structure drives up to 35% greater organic exposure and why your first paragraph now matters more than your entire keyword strategy.

Glen Torregiani, Founder of EnAIbld, covers the other half of the problem — what has to happen on your website when an anonymous buyer finally lands on it. Why gated content is broken now that buyers can get a good-enough answer from Claude in 30 seconds. Why a bad chatbot experience loses deals before sales ever gets involved. Why 97% of your visitors will never fill out a form and what you can do about it.

They also cover query fan-outs — the related questions LLMs generate when a buyer prompts them — and how to reverse-engineer those questions into your next content strategy. Practical and specific throughout.

One critical tip from the episode: when auditing your own AI visibility, log out, open a private browser, and start a new chat. If you test from your own account, the results are biased toward your brand. You need a clean session to see what a stranger actually finds.

This episode is part of a series. The follow-up with Toni Hopponen and Glen Torregiani covers what to do once a buyer is in the middle of the funnel — the 8 to 14 stakeholders sales never meets and the content gap that's killing deals. Dropping next week.

Steve Krull — CEO, BeFound Online. 20+ years in digital marketing and AI search visibility.

Glen Torregiani — Founder, EnAIbld. Buyer enablement for the AI era.

Summer Poletti is the Founder and CRO of Rise of Us, a revenue architecture consultancy for growth-stage B2B companies. She works with founders and CEOs past $5M who need more than another sales hire — they need the system that makes growth sustainable and the diagnosis that tells them where the real gap is. It's never just sales. theriseofus.com

Revenue Remix is on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart.

Most companies stuck between $5M and $20M ARR aren't failing because of one broken thing. They're failing because the team, the pricing, the messaging, and the offer all quietly stopped matching the company they've become — and nobody stepped back long enough to notice.

This episode continues the Messy Middle series, expanding on the $5M-to-$20M wall conversation from a few weeks back. Today's focus: what actually needs to shift once you outgrow the playbook that got you here.

Jenna Reback, messaging strategist and founder of Blueberry Creative Studios, opens with the three questions every stalled company fails to answer clearly: why this, why you, why now. She breaks down the difference between messaging that stopped landing because the market moved, and messaging that stopped landing because the company quietly moved up-market without updating how it talks about itself. Her closing point: don't outsource your differentiation to AI. She proves it with a story about her own name that no model could have generated.

Victoria Chemko, executive coach and 24-year operator, brings her four-part framework — signal, state, structure, support — for why leadership teams thrash instead of pivot cleanly during a stall. Her case: the shift has to start with the leader before it can show up anywhere else in the business. Get honest about burnout and self-awareness first, or every other fix is built on a shaky floor.

Shimon Perry, customer success leader, makes the case for interviewing your current team as if they were external candidates for the company you're becoming — not out of disloyalty, but because keeping someone in a seat they've outgrown does nobody any favors. He also shares a controversial move from a company he worked with: requiring customer success to sign off on deals before close, and what that structural friction actually prevented.

Summer threads it together with the sales lens: why custom pricing kills a repeatable engine, why every department needs a shared, quantified goal instead of a number pulled from thin air, and why "we don't have a retention problem — yet" is the sentence that should worry every founder in this revenue range.

Lightning round closes with one thing each guest says to review this week if growth feels stuck — from messaging to pricing to your own bandwidth.

Jenna Reback — Founder, Blueberry Creative Studios. Messaging and positioning for scaling B2B companies. [LinkedIn]

Victoria Chemko — Executive Coach, 24-year operator. Works with leadership teams navigating growth-stage change. [LinkedIn]

Shimon Perry — Customer Success Leader. Builds CS functions that operate as revenue teams, not just relationship teams. [LinkedIn]

Summer Poletti is the Founder and CRO of Rise of Us, a revenue architecture consultancy for growth-stage B2B companies. When revenue is flat and the old playbook isn't working, she diagnoses where the real gap is — GTM strategy, sales hiring, partner-led growth, content infrastructure, or the revenue system holding it all together — and builds what fixes it. It's never just sales. theriseofus.com

Revenue Remix is on Apple Podcasts, Spotify, YouTube, Amazon Music, and iHeart.