In this episode of Revenue Roadmap, Anthony Karls and JP VanderLinden of Rocket Clicks, dive into the world of paid media. They discuss the differences between digital and offline media, the importance of targeted advertising, and how small business owners can optimize their advertising strategy to drive revenue and gather valuable customer insights.

00:00 Introduction to Revenue Roadmap
00:21 Understanding Paid Media
01:26 Digital vs. Offline Media
02:57 The Value of Buying Media
04:51 Learning from Paid Media
07:18 Empowering Small Business Owners
09:50 Key Metrics and Business Impact
11:57 Conclusion and Next Steps

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