re:VERB - Digital Marketing, Tech, Travel

On today's episode we chat with Rob John, Membership Director at The Content Marketing Association in the UK about why your brand or agency should be submitting yourself for marketing awards.

We are joined by Jodi DiSalle, the VP of Marketing and Communications with Experience Kissimmee and Cori Powers, the Director of Marketing and Communications for Visit Frisco to talk about how brands and organizations can best work with agencies, what pitfalls to avoid and what qualities they look for in agency partners.

Welcome to a revamped version of RE:VERB, a podcast by and for marketers. Join hosts Amy, Erin, Janelle, and Steph as they take you through the dos and dont's of remote and flexible work.

Ever had a moment where you felt like you didn't know what you were doing at work? You might've been experiencing Imposter Syndrome. Find out more on this episode featuring Krista McLellan, Senior Copywriter and Content Strategist.

Wondering how your brand can take advantage of the most lovely holiday of the year? In this episode, Digital Media Consultant Cassey Deveau and Project Manager Janelle Gilbert cover unexpected audience segments, spending trends, and so much more to get your brand feeling the love this Valentine's Day.

A special episode to celebrate International Month of Creativity, we're sharing our favourite tips, tricks, apps, and podcasts that help us move past blocks, brainstorm exciting content, and inspire ourselves when we're feeling tapped out of creative energy.

PSA: Do not create your content calendar without listening to this first! Our final episode of the year, and the decade—joined by Alex Archibald, Social Team Lead and Katie Macmillan Social Media Strategist here at VERB, we're running through our predictions for marketing in 2020.

Joined by Courtney Richardson, and Chelsea Richardson, Social Media Coordinator at VERB Interactive, we reflect on how much marketing has changed over the past ten years as we head into the new decade. From the creation of social media apps, and the necessity of data-driven strategy, to the rise of the influencer, it's been a wild time, make sure you're all caught up heading into 2020. One long episode to recap one long decade.

In this episode, we chat with Craig Place, SEO Strategist here at VERB Interactive, about Share of Voice, what it means for different marketing channels, and how it can be used as a great metric for understanding the competitive landscape of a search engine results page.

A new age of Influencers is on its way, Tik Tok is making it easier to make money on the platform, and Google is letting us get more granular with our audience targeting. In the sixth instalment of this monthly series, we cover trending topics and current news in social media, tech, SEO and paid media, content marketing, and travel.