This is a review episode.  While we try to make every episode of BusinessWISE stand on its own so a listener can benefit from one chosen at random, when going in depth in one aspect of the Hubbard management system, there are fundamentals that should be well understood first.  We are devoting several upcoming episodes to the vital subject of PUBLIC RELATIONS.  Many think they understand it but don’t.  Make sure you do by listening to this episode!