Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, shares success strategies in differentiating her services and marketing  her dry eye specialty. Key points: 

• Recognize that a wide swath of your patient base can benefit from dry eye treatment.
• Create a concierge-like environment that tells patients this is a differentiated experience.
• Marketing by word-of-mouth and professional recommendation work best.
• Do not stock eyewear; this is a barrier to referrals from other ODs.

SPONSORED BY CARECREDIT

Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, describes how her dry eye specialty flourished when she opened a dry eye facility nearby but separate from her optometry practice. Key points: 

• Recognize that dry eye treatment has different space and patient flow requirements.
• Create a concierge environment and train staff so patients get the time and attention they need.
• Build up your services over time, seeing patients at both locations.
• Do not stock eyewear; this is a barrier to referrals from other ODs.

SPONSORED BY CARECREDIT

Key performance indicators let you measure your practice success--and make changes where it counts. Track the areas of your practice that highly impact profitability, such as exams per OD hour, capture rate, and how many AR treatments you sell in the optical.

A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice.

A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice.

A practice that is compliant with regulatory, safety and legal standards provides better care and services to patients--and is, in most cases, more profitable and valuable. See how compliance is not a one-and-done obligation; it is a culture to be nurtured within an optometric practice. 

Plan as you might, unforeseen events occur. How prepared are you for a sudden downturn, a poor health episode, or a weather-related catastrophe? Assess the preparedness of your practice to deal with such events, then take steps to put contingencies in place.