The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.

On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.

It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.

See you in the new year for season 4!

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(1:51) The PMW team reviews 2024

(21:49) Hot takes for 2025

(46:42) Biggest opportunities and threats facing adland next year

(51:53) Festive fun!

~ Further reading ~

GARM to shut down following Musk's X antitrust lawsuit

‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback

Dentsu forecasts global advertising market to grow 6.8% in 2024

TikTok faces US ban by the new year if it doesn’t sever ties with ByteDance

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