PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions for what the next 12 months might hold.

From AI's impact on search to Amazon's booming DSP ecosystem and everything in between, PMW's Editor Robin Langford, News Reporter Reem Makari and host Joe leave no stone unturned, also revealing some hot takes and fast favourites from 2025.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(3:57) Reflections on 2025

(21:50) Predictions for 2026

(35:01) The PMW team's fast favourites from the past 12 months

~ Further reading ~

‘We are still only at the tip of the AI iceberg’: Adland’s 2026 predictions

‘Marketers don’t care where consumers buy, only that they buy’: Adland’s 2026 predictions

‘People won’t trust AI – but they’ll use it for everything’: 15 expert marketing predictions for 2026

‘2026 will drop a brutal marketing truth’: 18 experts on adland's biggest challenges

Performance Marketing World Awards: All 26 winners announced

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