Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.

We dive deep into the strategic divergence between brands doubling down on independent pet retail versus those pivoting to direct-to-consumer models—exemplified by Stella & Chewy's surprising absence from SuperZoo's massive floor. Plus, discover how Pet Connect's December 2-4 Beverly Hills summit serves as a strategic bridge between major trade shows, featuring their new "Next 25" program identifying industry disruptors.

Key topics covered:

• SuperZoo's scale vs. Pet Connect's strategic intimacy
• Cat innovation white space opportunities
• The freeze-dried inclusion trend in kibble
• Distribution strategy tensions post-COVID
• Pet Connect's three-track programming for 2025

Whether you're navigating industry relationships or seeking strategic connections beyond traditional trade show networking, this episode offers insider perspectives on where pet industry leaders are focusing their attention.

Register for Pet Connect (Dec 2-4, Beverly Hills) at petconnectsummit.com

Use code PETWORKING10 for 10% off registration