In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly every major pet conference—from SuperZoo to VMX to Pet Connect—Jeff has built a consulting practice focused on connecting brands, agencies, and service providers while also investing his expertise in exchange for equity stakes.

In this conversation, we explore:

• How Channel M facilitates connections across the pet industry ecosystem
• Jeff's approach to investing in innovative pet startups
• The evolving landscape of pet health technology, from at-home diagnostics to smart collars
• Why the pet industry remains recession-proof and ripe for innovation
• What makes a pet company worth investing in

Whether you're a pet industry professional, entrepreneur, or investor, Jeff's insights on building relationships and identifying opportunities in this growing market are invaluable.

📧 Subscribe to Petworking to stay updated on the latest pet industry trends and conversations!

Rising veterinary costs are forcing families into impossible choices—and it's not just hurting pets. Veterinarians face mounting moral distress when they know they could help an animal, but financial barriers prevent proper care. This crisis contributes to the veterinary profession's alarmingly high suicide rate.

In this episode, I sit down with Heather Schmid Moore, CEO and founder of PetCentric Health, to explore an innovative solution: subscription-based veterinary care plans for independent practices.

What We Discuss:

• Why 70% of families can't afford a $400 unexpected expense—and how that translates to delayed or avoided veterinary care
• The problems with traditional a la carte veterinary pricing and why pet insurance alone isn't enough
• How PetCentric Health's subscription model works: combining preventive care with flexible spending for sick visits and minor issues
• Why subscription plans allow pet owners to access more care on day one than they've paid in—and how this benefits both families and veterinarians
• The role of subscription plans alongside pet insurance, telehealth, and emergency assistance funds like the Petworking Angel Fund
• Real data on how subscription models improve compliance, reduce veterinary stress, and catch health problems earlier

Key Takeaways:

The way we've paid for veterinary care for the past 50 years isn't working anymore. Pet owners want bundled, predictable pricing—not line-item bills that create sticker shock. Subscription care plans address the gap between routine wellness and major medical emergencies, covering the primary care needs that often get delayed or skipped entirely.

For veterinarians, these plans reduce the pressure to discount services, improve cash flow, and allow them to focus on medicine rather than difficult financial conversations. For pet owners, monthly subscriptions eliminate the barrier of walking in the door, encouraging the regular visits that lead to early detection and better outcomes.

About Our Guest:

Heather Schmid Moore is the CEO and founder of PetCentric Health, which currently supports nearly 40 veterinary hospitals across 10 states. Her company helps independent practices build customized subscription care plans that work for their specific client base and clinical focus.

Resources Mentioned:

• Pet Centric Health: petcentrichealth.com
• Petworking Angel Fund (November cocktail party launch - details coming soon)
• ASPCA Poison Control (included with Pet Centric subscriptions)

About Petworking:

Petworking explores innovations in pet health, nutrition, and care through conversations with industry leaders. Recent episodes have focused on improving access to veterinary care and preventing economic euthanasia—the heartbreaking reality of pets being euthanized or surrendered solely due to cost.

Timestamps:0:00 - Introduction: Why access to care matters3:38 - The hidden crisis in veterinary medicine7:12 - Why the a la carte payment model is broken12:27 - How Pet Centric Health's subscription model works22:56 - Can you really use your subscription on day one?31:19 - Unlimited visits vs. flexible spending: what works?35:02 - Partnerships: insurance, telehealth, and poison control40:44 - Impact on economic euthanasia and veterinary burnout45:41 - Update on the Petworking Angel Fund

Subscribe to Petworking for more conversations about innovations in pet health and care.

Questions? Comments? Share your thoughts below—especially if you're a veterinarian considering subscription models or a pet owner with experience using these plans.

Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.

We dive deep into the strategic divergence between brands doubling down on independent pet retail versus those pivoting to direct-to-consumer models—exemplified by Stella & Chewy's surprising absence from SuperZoo's massive floor. Plus, discover how Pet Connect's December 2-4 Beverly Hills summit serves as a strategic bridge between major trade shows, featuring their new "Next 25" program identifying industry disruptors.

Key topics covered:

• SuperZoo's scale vs. Pet Connect's strategic intimacy
• Cat innovation white space opportunities
• The freeze-dried inclusion trend in kibble
• Distribution strategy tensions post-COVID
• Pet Connect's three-track programming for 2025

Whether you're navigating industry relationships or seeking strategic connections beyond traditional trade show networking, this episode offers insider perspectives on where pet industry leaders are focusing their attention.

Register for Pet Connect (Dec 2-4, Beverly Hills) at petconnectsummit.com

Use code PETWORKING10 for 10% off registration

500,000 pets are euthanized annually in the US not because they're sick, but because families can't afford care. That number doesn't even include surrenders.In this episode, Peter welcomes back Nicole Patrick, founder and CEO of Rescue Spot, to introduce our 501c3 partner for the Petworking Angel Fund - The Rescue Spot Foundation. Together, they discuss the heartbreaking reality of economic euthanasia and how we're working to keep families together.🎯 KEY TOPICS:- Economic euthanasia crisis: 500,000+ pets affected annually- Why only 4% of pet owners have insurance- Veterinary costs rising 2-3x faster than inflation- How economic euthanasia contributes to vet burnout & suicide rates- The Rescue Spot Foundation partnership details- Solutions: pet insurance, CareCredit, All Pet Card options⛳ PETWORKING ANGEL FUND OPEN:📅 September 22, 2025📍 Vermont National Country Club (Jack Nicklaus designed)🍂 Peak fall foliage season in Vermont🎯 100% of proceeds support the Angel Fund💰 $250/person or $900/team registration🔗 REGISTER: bit.ly/AngelFundOpen💡 BOTTOM LINE: If you've ever faced an unexpected vet bill and had family help or good credit to get through it, this fund provides that same "angel hand" to families who need it most.🎪 WHAT TO EXPECT AT THE TOURNAMENT:- Adoptable pets on-site- Four-person scramble format (all skill levels welcome)- Lunch, dinner buffet & open bar included- Beautiful Vermont fall weekend getaway opportunityThis isn't about replacing responsible pet ownership or pet insurance - it's about creating a safety net for crisis situations. Because no family should have to choose between financial ruin and losing a beloved pet.👥 SPONSORS ALREADY COMMITTED:Roo, Volition Veterinary, Fera Pet Organics, Heritage Ford🏥 VET CLINICS & SHELTERS: Interested in partnering with the Angel Fund? Reach out - we want to be a resource for you.📢 SHARE THIS: Help spread awareness about economic euthanasia and solutions like pet insurance. Tag someone who needs to hear this message.🎙️ ABOUT PETWORKING:Your source for insights into pet care, animal health, and industry trends. Hosted by Peter Kenseth, VP & Partner at Maia Strategy Group.LinkedIn: https://bit.ly/PetworkingPKNewsletter: https://bit.ly/Petworking

🐱 Why are cats still a "medical black box" in 2025? In this groundbreaking episode, Petworking host and founder, Peter Kenseth, sits down with Dr. Elinor Karlsson (Broad Institute/UMass Medical School) and Dr. Jennifer Radosevich (@Hill's Pet Nutrition) to discuss Darwin's Cats—the first large-scale feline genomic study that's revolutionizing how we understand cat health.In this episode, they explore:

• Why 60% of cats have never been to a vet (and how that's created a knowledge crisis)
• The heartbreaking story that sparked a scientific revolution
• How collecting fur (not stressful cheek swabs!) is making cat DNA research possible
• Hill's development of cat-specific wearables that track jumping (not walking!)
• The open-source approach that could accelerate feline health breakthroughs
• What Darwin's Cats means for the future of personalized cat nutrition and medicine

With nearly 15,000 cats already enrolled, this initiative represents the most comprehensive effort to understand feline genetics ever undertaken. Learn how your cat can contribute to groundbreaking research that could transform veterinary medicine.🔬 Get Involved: Visit darwinsark.org to enroll your cat (survey is free, genetic testing is $150)📱 Connect with Petworking:LinkedIn: https://bit.ly/PetworkingPKNewsletter: https://bit.ly/Petworking#DarwinsCats #FelineHealth #CatGenetics #PetInnovation #VeterinaryMedicine #CatResearch #Petworking #YearOfTheCat #HillsPetNutrition #BroadInstitute

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief marketplace. With 5,000 veterinarians working shifts through their platform last year, Roo is addressing critical staffing shortages while providing flexible work options that help combat veterinary burnout.

We explore how the veterinary industry is evolving, including trends in practice consolidation, changing client behaviors, and the ongoing challenges of veterinary staffing. Jeff shares insights into how veterinarians are using relief platforms - from busy moms keeping their licenses active to full-time relief workers finding their perfect practice match.

The conversation takes a deeper turn as we discuss one of veterinary medicine's most heartbreaking challenges: economic euthanasia. With 500,000 pets euthanized annually not because they're sick, but because families can't afford treatment, we explore how this crisis contributes to veterinary burnout and affects the entire pet care ecosystem.

🚨 BIG ANNOUNCEMENT: Introducing the Petworking Angel Fund!

We're launching a new initiative to prevent economic euthanasia by providing funding for treatable medical conditions when families can't afford care. The fund launches with our inaugural charity golf tournament - the Petworking Angel Fund Open on September 22nd, 2025, at Vermont National Country Club in Burlington, Vermont.

Key Topics Covered:

• Roo's expansion to all major US markets by end of 2025
• How veterinary relief work is evolving beyond traditional models
• The reality of economic euthanasia affecting 500,000 pets annually
• Why only 4% pet insurance adoption creates healthcare access issues
• How veterinary burnout connects to impossible financial decisions
• Launching the Petworking Angel Fund to save lives

About Our Guests:Jeffrey Bishop-Hill is SVP of Marketplace at Roo, the leading platform connecting veterinarians and veterinary technicians with hospitals needing relief staffing.

Get Involved:🏌️ Register for the Angel Fund Open: bit.ly/angelfundopen💼 Explore sponsorship opportunities: https://maiastrategy.com/angel-fund-open/#📧 Contact us about Angel Fund partnerships

Connect with Roo:Website: roovet.comCareers: Visit roovet.com and scroll to careers section

Chapters:00:00 - Introduction & Roo's Growth03:41 - Geographic Expansion & New Markets08:19 - Veterinary Staffing Trends & Client Behavior11:35 - How Veterinarians Use Relief Platforms16:22 - Economic Trends in Veterinary Medicine21:29 - Pet Insurance & Preventive Care Crisis24:15 - Economic Euthanasia Statistics26:58 - ANNOUNCING: The Petworking Angel Fund29:22 - Angel Fund Open Golf Tournament Details32:46 - Why This Matters to the Industry36:01 - How to Get Involved

#VeterinaryMedicine #PetCare #AnimalWelfare #VeterinaryBurnout #PetInsurance #EconomicEuthanasia #CharityGolfTournament #AngelFund #Roo #Petworking

Support the Angel Fund and help us save lives - one swing at a time! ⛳🐾

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life.

Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary medicine, explains how Nu.Q is transforming early cancer detection in pets. This simple blood test can identify cancer biomarkers before symptoms appear, potentially saving millions of canine lives.

With approximately 6 million dogs diagnosed with cancer annually in the US alone, this technology represents a paradigm shift in veterinary medicine - moving from treating symptomatic animals to early detection when immune systems are still strong.

Learn about:

• How the Nu.Q test works and which cancers it detects best
• When your dog should be screened (hint: all senior dogs, and predisposed breeds much earlier)
• The potential revolution in cancer treatment protocols
• How early detection can dramatically improve survival rates and quality of life

This episode offers invaluable information for every dog parent who wants to maximize their time with their beloved companion. Don't miss this important conversation about protecting your pet through early cancer detection!

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for.

What You'll Learn:

• Why the veterinarian shortage crisis is creating opportunities for televet innovation
• How VCPR regulations work and why they matter for pet parents
• The role of wearables and at-home diagnostics in virtual veterinary care
• Why Mark believes we're 2-5 years away from mainstream televet adoption

Key Takeaways:✅ Telemedicine serves 20+ animal species, not just dogs and cats✅ Virtual care can catch issues early, preventing expensive emergency visits✅ Flexible scheduling helps veterinarians avoid burnout while expanding access✅ Technology integration (wearables, diagnostics) is making virtual exams more comprehensive

Whether you're a pet parent looking for more accessible care options or a veterinary professional exploring career flexibility, this conversation reveals how telemedicine is reshaping the future of animal healthcare.

🎧 Subscribe to Petworking for more insights into the innovations transforming the pet industry!

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked us through their smart design improvements including flat-bottom construction, interrupted gussets for better shelf stability, and the impressive "apex closure" Velcro seal that makes resealing pet food bags significantly easier.We also got a look at Nulo's newest products: a small breed beef and sweet potato recipe and their new adult lamb formula. This brief segment perfectly illustrates how packaging innovation can enhance consumer experience in meaningful ways beyond the product itself.As Dr. Aldrich notes, pet food manufacturers have just 5-6 seconds to communicate their value proposition to shoppers amid the visual noise of retail environments. Watch to see how Nulo is meeting this challenge!

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies.The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid) and how it reflects the pet food industry's growing focus on microbiome health and functional nutrition. As a brand historically known for limited ingredient diets, Natural Balance has expanded its offerings of novel proteins like venison, bison, and duck as alternatives to chicken — now recognized as a common allergen for dogs.The interview highlights an unexpected practical application of the Plant Powered vegetarian formula as an elimination diet tool. For pets with multiple food sensitivities, this plant-based option serves as a "reset button," allowing pet parents to systematically introduce individual proteins to identify specific triggers.If your pet shows signs of food sensitivities, this discussion provides valuable insights into potential nutritional approaches, though consulting with your veterinarian is always recommended.