Petworking

Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Feline) at Hill's Pet Nutrition. Discover shocking statistics about feline veterinary care—did you know 60% of cats have NEVER seen a vet? Learn about exciting new FDA-approved treatments for anxiety and FIP, advancements in feline medicine, and how the veterinary profession is adapting to meet the unique needs of cats. From breakthrough diagnostics to specialized cat-only practices, find out why 2025 might finally be the long-promised "Year of the Cat." Perfect for cat parents, veterinary professionals, and anyone interested in feline health.

Join Petworking's Peter Kenseth as he catches up with Danny Leffel, CEO of Roo, at WVC 2025.

In this interview, Danny shares exciting updates on:🩺 Expansion into full-time placements with their "try before you buy" approach🚀 New market launches, including Ohio💻 How Roo Code became the #1 app on OpenRouter's leaderboard👩‍⚕️ Equal shift fulfillment between veterinarians and vet techs🔄 Plans for enhancing their technician platform

Learn how Roo is addressing veterinary burnout by providing unprecedented flexibility for professionals while helping clinics find the perfect staff matches in an industry facing serious shortages.

Join Petworking's Peter Kenseth as he interviews Joshua Patterson of Montego Pet Nutrition about their exciting U.S. debut with Karoo [kuh-ROO] Wild treats. Discover how these treats feature African antelope - potentially the most novel protein available in today's pet market!Learn about this ethical, sustainable protein source that's wild-caught by professional hunting teams with veterinarians present. The Karoo treats not only provide a unique, lean protein option perfect for pets with allergies but also help revitalize South Africa's economy by creating quality jobs with hand-processed (not mechanically deboned) meat.Filmed at Global Pet Expo 2025, this interview highlights how Montego - South Africa's largest privately-owned pet food manufacturer - is bringing their 25 years of expertise to American pet parents looking for functional, sustainable treats they can feel good about giving.#PetTreats #NovelProtein #GlobalPetExpo2025 #Petworking #SustainablePetFood #Karoo🔔 Don't forget to FOLLOW for more pet industry insights and innovations!

🐕 PETWORKING 2-YEAR ANNIVERSARY SPECIAL: Leap Years Returns!Join host Peter Kenseth as he reunites with Dr. Ginny Renko from Leap Years, now joined by anti-aging specialist Dr. Heather Oxford, to explore fascinating developments in pet longevity science! Two years after our inaugural episode, discover how NAD+ supplementation is transforming the lives of senior dogs, with remarkable stories of 17-year-old pups building muscle and regaining their vitality.Learn about the published clinical trial results, hear real veterinary experiences, and understand the science behind this innovative approach to pet aging. Whether your furry friend is just entering middle age or enjoying their golden years, this conversation offers valuable insights into extending not just lifespan, but quality of life for our beloved companions.Subscribe to Petworking as we celebrate our 2-year anniversary! 🎂 #PetLongevity #SeniorDogCare #LeapYears

In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points.

Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at HALF the price of leading air-dried brands! Find out how their vertical integration with Perdue Farms makes this possible while maintaining human-grade quality.

Learn about:

• Their revolutionary pricing strategy (50% less than competitors!)
• How they're bringing premium nutrition to Walmart, Target & more
• Their mission to democratize high-quality pet food

Join the conversation about value innovation in the pet industry and follow Petworking for more insider interviews with the brands transforming pet care.

🎧 New episodes weekly🐾 #Petworking #PetIndustry

Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025.

Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new goat's milk replacer in convenient packaging, and extensions to their premium "After Dark" range.

Brad shares insights on navigating their recent acquisition by General Mills, how business remains "as usual," and what we might expect at Super Zoo later this year. Plus, the two dog dads share a laugh about learning the ins and outs of cat nutrition!

Join Peter Kenseth as he sits down with Dr. Catherine Ruggiero, Senior Manager of Scientific Communications at Hill's Pet Nutrition and one of just 89 board-certified veterinary nutritionists in the country. Discover how the microbiome is revolutionizing pet nutrition and why not all fiber is created equal!In this episode:- The science behind prebiotics, probiotics, and postbiotics- How Hill's ActivBiome+ technology targets specific health needs through specialized fiber blends- Why 70% of your pet's immune system lives in their gut- Hill's collaboration with Harvard's TH Chan School of Public Health- The surprising connection between pet and human microbiome researchLearn how specific prebiotic fibers can produce targeted health benefits beyond digestion and why Hill's is bringing ActivBiome+ to its Science Diet formulations.

Join Petworking host Peter Kenseth as he sits down with Charlie Meneghin, Director of Sales at Woof, to explore their expanding product ecosystem at Global Pet Expo 2025.Woof burst onto the pet scene in 2024 with their innovative Pupsicle and Bite n' Brush products, quickly becoming one of the hottest brands in the pet enrichment category. In this interview, Charlie reveals Woof's latest innovation - a lick mat with a built-in mixing bowl, and a proprietary Treat Mix that allows pet parents to create gelatinized treats at room temperature without refrigeration.What You'll Learn:- How Woof is applying the "razor and razor blade" business model to pet enrichment- Details on their new lick mat's unique design and functionality- The quality standards behind their limited-ingredient treats and mixes- How their self-contained ecosystem approach differs from other industry partnershipsWhile ecosystem partnerships between pet nutrition and hard goods manufacturers were a major trend at SuperZoo 2024, Woof has taken a different approach by creating its own vertically integrated product line. Their new "Treat Mix" at Global Pet 2025 further strengthens their position as an innovative leader in pet enrichment solutions.📣 Don't miss our upcoming full-length Petworking episode featuring Woof's founder Daniel Haarburger - subscribe to be notified when it drops!

In this interview from WVC 2025, Peter Kenseth speaks with Bud Hanson from Freshpet about their approach to veterinary education. As the pioneer in refrigerated fresh pet food, Freshpet focuses on helping veterinarians understand that their products are fully cooked, not raw, addressing safety concerns around Avian flu and other pathogens.

Bud explains that Freshpet is now fed in approximately 13 million households, meaning roughly 1 in 5 canine patients that veterinarians see are already eating their products. The company emphasizes the nutritional benefits of their gently cooked approach, including higher amino acid availability compared to both kibble and raw diets.

The interview highlights how some veterinarians are recommending Freshpet as an alternative to home cooking, offering clients who want fresh food a complete and balanced option that's consistent batch to batch. With specialized formulations like Healthy Aging for senior dogs and solutions for sensitive stomachs, Freshpet continues to innovate after nearly 20 years in the market.

This conversation explores the growing trend of fresh pet nutrition and the importance of bridging the gap between veterinary recommendations and consumer preferences.

🐱 YEAR OF THE CAT? Fera Pets' New Feline Supplements | Global Pet Expo 2025

Join Petworking's Peter Kenseth as he catches up with Dr. Michelle Dulake, veterinarian and founder of Fera Pet Organics, at Global Pet Expo 2025. Dr. Dulake reveals Fera's exciting new microbiome-focused cat supplements launching soon, including a mountain lion-derived probiotic blend for feline wellness, targeted kidney support, and an immune formula with lysine.

Also featured: Fera's innovative dental supplement that works from the inside out using clinically-studied postbiotics rather than mechanical cleaning. Learn how the pet industry is embracing microbiome science to transform pet health from the gut outward.

#PetHealth #Microbiome #FelineCare #GlobalPetExpo #FeralPets #Petworking #CatSupplements