Petworking

From their unique app-based communication platform to their 24/7 virtual care team, to the aesthetics of their clinics, Modern Animal is reimagining the traditional veterinary practice. Christie discusses the company's rapid growth to 26 locations across California and Texas, their plans for expansion, and how their focus on both client and staff experience is creating a more sustainable model for veterinary care.

This episode offers valuable insights into the future of veterinary medicine and how Modern Animal is working to solve the profession's pressing challenges of burnout and staffing shortages through technology, thoughtful design, and a people-first approach.

In this episode of Petworking, host Peter Kenseth talks with Patrick McGee, Director of Sales at Get Joy, about innovations in freeze-dried pet food. Founded by former Facebook executive Tom Erics, Get Joy brings tech industry thinking to pet nutrition through unique formulations featuring pre-, pro-, and postbiotics for gut health and longevity.

Key discussion points:

The conversation examines how companies like Get Joy are modernizing freeze-dried through science-backed formulations while making premium nutrition more accessible through digital tools and education. McGee emphasizes significant growth opportunity remains as millions of pet parents haven't yet discovered freeze-dried options.

This episode of Petworking features Caroline Artiss, founder of Holistic Dog Chef, who made a career pivot to pet nutrition after an award-winning, 25-year career in the culinary industry.

Digital marketing expert Mark Bevington joins host Peter Kenseth to discuss strategies for pet brands to thrive online. From website optimization to direct-to-consumer sales, they explore how both emerging and established pet companies can build stronger digital presences. The conversation covers successful approaches to SEO, social media engagement, and the growing trend of personalized pet products. Mark shares insights from his agency Ninedot's work with pet industry clients and discusses the exciting opportunities ahead for indie brands in the digital space.

Did you know that US pets would be the world's 5th largest meat-consuming country if counted separately? In this episode, Darren Vanstone, Managing Director of Ocatra, breaks down the complex world of sustainability in pet food.

We explore:

Plus, we discuss a fascinating case study from Brazil where one major retailer is revolutionizing ethical pet adoption.

Whether you're a pet parent, industry professional, or sustainability enthusiast, this episode offers valuable insights into how the pet food industry can drive meaningful environmental change.

In this eye-opening episode of Petworking, host Peter Kenseth sits down with Dr. Jennifer Sperry, a licensed veterinarian and medical director at Independence Pet Group, to explore the often-overlooked impact of pet insurance on veterinary burnout. Dr. Sperry shares powerful insights from her experience in both general practice and emergency clinics, revealing how increased pet insurance adoption can dramatically improve the working lives of veterinarians. The conversation delves into how pet insurance not only protects pet owners financially but also enables veterinarians to provide optimal care without the stress of financial constraints. From reducing decision fatigue to enhancing client relationships, this episode uncovers the far-reaching benefits of pet insurance for the entire veterinary ecosystem. Whether you're a pet owner, veterinary professional, or simply interested in the future of animal healthcare, this discussion offers valuable perspectives on how pet insurance could transform the veterinary profession and improve outcomes for our beloved pets.

SuperZoo is just around the corner, and I'm excited. In the latest episode of Petworking, I sat down with three industry leaders to discuss upcoming trends and innovations in pet nutrition ahead of this major event, and what we can hope and expect to see on the show floor in Las Vegas this week. My guests were Dr. Greg Aldrich, COO of Nulo Pet Food, Greg Kean VP of Global Innovation and Nutrition at Wellness Pet Company, and Dr. James Templeman, Director of Nutrition at Primal Pet Foods.

While it's challenging to predict the next big breakthrough, the experts agreed that Super Zoo often provides surprises in terms of new product concepts. They look forward to seeing how companies continue to innovate to meet evolving consumer demands and pet nutritional needs.

As the pet food industry continues to evolve, it's clear that balancing nutrition, affordability, sustainability, and consumer experience will be key drivers of innovation. Super Zoo 2024 promises to showcase the latest advancements in these areas, potentially unveiling the next big trend in pet nutrition.

Listen to the episode, and share your thoughts in the comments!

An insightful discussion with Dr. Karen Shenoy, Chief Veterinary Officer at Hill's Pet Nutrition, and Stephanie Filer, Executive Director of Shelter Animals Count, exploring the findings of the 2024 State of Shelter Pet Adoption Report, uncovering crucial insights into the current state of animal shelters and adoption trends.