How to gather better customer feedback using a variety of reputation touchpoints.
Jason:
Hey everyone, welcome back to another episode of Feedback Hack. I’m Jason.
Paul:
And I’m Paul. Today, we’re diving into a topic that every business—big or small—needs to hear: how to gather better customer feedback using a variety of touchpoints.
Jason:
Yeah, this is one of those areas where being creative and accessible really pays off. It’s not just about asking for reviews anymore—it’s about how and where you ask.
Paul:
Exactly. Let’s start with some of the newer tech that’s making waves—like QR codes. You slap a QR code on your business card, on your checkout counter, or even on a thank-you note, and boom—customers can leave a review or provide private feedback in seconds.
Jason:
Right. People are used to scanning QR codes now, especially since the pandemic normalized it. They’re frictionless, fast, and can be placed anywhere. And speaking of easy tech, how about NFC tap cards?
Paul:
Oh yeah. I love these. With NFC, a customer just taps their phone on a card or desktop sign, and it opens a feedback form, review page, or even a direct message channel. No typing. No searching. Just tap and go.
Jason:
That “tap and done” experience is so smooth, especially in retail or service-based businesses where time is everything. But it’s important not to forget the tried-and-true methods too—like text messaging and email.
Paul:
Totally agree. Sometimes people prefer the old ways. A quick follow-up text saying, “Hey, thanks for visiting—mind leaving us a quick review?” can work wonders. Email, too—it’s still one of the most effective channels if done right, especially for long-form feedback.
Jason:
And let’s not overlook the review or comment sections directly on your website. That’s a powerful tool. People are already there browsing or buying—why not make it easy for them to share their thoughts right on-site?
Paul:
Absolutely. But here’s the key: don’t rely on just one or two touchpoints. The most effective strategy is using all of them—throughout the customer journey.
Jason:
Yeah—think of it like a feedback ecosystem. Some people like tapping with their phones, some prefer clicking a link in an email, and others want to scan a QR code on the go. Give them options.
Paul:
Exactly. You want feedback to be as easy and natural as possible—at every stage: right after purchase, after delivery, or even after a support interaction. When you use multiple touchpoints, you’re meeting people where they’re comfortable.
Jason:
And here’s the bonus: the more varied your touchpoints, the higher your response rate. It’s not just about collecting more feedback—it’s about collecting better feedback.
Paul:
So whether it’s a QR code on a receipt, an NFC card on your desk, or a follow-up text or email, the message is clear: make it easy, make it everywhere, and let the customer choose.
Jason:
That’s it for today’s episode. If you found this helpful, leave us a review—wherever you’re listening!
Paul:
Or hey—scan the QR code in our show notes! See what we did there?
Jason:
[Laughs] Love it. Thanks for tuning in to our segment on reputation touchpoints with Feedback Hack. Catch you next time!
