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Unlock the secrets of revitalizing the software industry with Eric Vaughan, the CEO of IgniteTech and GFI Software. Eric's M&A-driven approach offers a  perspective on how to enhance business performance. Discover how his leadership strategically focuses on customer retention and success, transforming the way software companies deliver value to their clients. The episode offers a fascinating glimpse into the evolution of software distribution from shrink-wrapped products to the seamless digital solutions of today, with AI at the heart of this transformation.

Explore the cutting-edge realm of AI-powered tools, with IgniteTech's game-changing MyPersonas leading the charge. This software empowers individuals to create digital personas, revolutionizing how businesses handle knowledge retention and customer engagement. As we discuss the ongoing shift towards enterprise AI solutions, we also delve into the balance between data security and technological advancement. Get ready for a thrilling look into the future of AI in business, with upcoming events like the Financial Times AI Summit in London promising even more groundbreaking innovation

An Acxiom podcast where we discuss marketing made better, bringing you real...

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