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As a marketer, you've probably heard of interactive content — anything your consumers click on, swipe, or interact with. But did you know that this kind of content can increase your click-to-open rate by 73%? Today we're chatting with Randy Levy, SVP of Zembula — an email tool that brings interactive content together with customer data to create a 1-to-1 personalized experience. Tune in to learn how you can leverage interactive content in your emails to create excitement around your brand and encourage more opens, clicks, and sales.
By Sendlane4.9
1919 ratings
As a marketer, you've probably heard of interactive content — anything your consumers click on, swipe, or interact with. But did you know that this kind of content can increase your click-to-open rate by 73%? Today we're chatting with Randy Levy, SVP of Zembula — an email tool that brings interactive content together with customer data to create a 1-to-1 personalized experience. Tune in to learn how you can leverage interactive content in your emails to create excitement around your brand and encourage more opens, clicks, and sales.