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The eCommerce Hustle
The eCommerce Hustle episodes
- A Sweet Spin on Modern Marketing: The Path to 1M+ on TikTok (Art of Sucre) | 035
Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand.
We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her journey to 1.2 million followers on TikTok!
Visit www.artofsucre.com to try Art of Sucre's viral cotton candy glitter bombs with 15% off using code: Hustle15
Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA39 min - Navigating The CPG Environment: Turning Around a 25-Year-Old Craft Soda Biz (Jones Soda Co.) | 034
Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing!
VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, leveraging AR, and navigating the challenging CPG landscape.
Podcast listeners will get 10% off their purchase at jonessoda.com or myjones.com with code: HUSTLE10
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlw45 min - Democratizing Music: How TrueFire Studios Scaled in a Fragmented Industry | 033
In 2020, just as the world shut down, Owen Grover stepped into his role as CEO at TrueFire Studios; the leading online music education platform on a mission of democratizing music.
Tune into EP 33 as hosts Caitlin Hutchinson and Andrew Christison sit down with Owen Grover to talk industry transformation, innovative marketing for digital products, and the value of a good partnership.
Visit https://www.truefirestudios.com/ and get 50% off your TrueFire purchase with code: hustle
Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA54 min - The Entrepreneurship Rollercoaster: Realities Behind The Founder's Story (Owen's Craft Mixers) | 032
The entrepreneurship rollercoaster is the ride of a lifetime. But there's a lot that goes on behind the scenes that don't make it into the founder's story.
Co-Founder of Owen's Craft Mixers, Josh Miller gets real on the eCommerce Hustle about mental health in entrepreneurship, the journey to becoming the #1 mixers brand, and his tips for staying the course and enjoying the ride. Tune in to episode 32 with hosts Caitlin Hutchinson and Andrew Christison!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlw1 hr 3 min - Product, Community, & Sustainability: The Formula That Led to $100M in 5 Years (Waterdrop) | 031
When it comes to hydration, it's plain and simple - the world doesn't drink enough water and Martin Murray, Founder & CEO of Waterdrop, is on a mission to change that.
In today's episode, Hosts Caitlin Hutchinson and Andrew Christison explore Martin's journey from concept and community-building to achieving Series B funding just five years later. Tune in now to hear about how Martin is hydrating the world, one waterdrop at a time!
Want to try waterdrop for yourself? Tune in for a special code for 15% off your purchase!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlw1 hr 5 min - The Art of Upselling on Shopify: Boosting Your AOV with Carthook | 030
Upselling is one of the best ways to increase eCommerce profits… in fact upsells increase revenue by 10 - 30% on average. Which is exactly why it should be your mission to master it.
Jordan Gal, CEO & Founder of Carthook joins us on the podcast to share his upselling expertise and strategies PLUS give us an inside look at what his team has in the works for a post-purchase offer tool you can use directly inside your Shopify checkout.
Tune in now to start boosting your AOV.
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlwSHOW LESS
51 min - An Insiders Tour on Email Deliverability (And Delivery) | 029
Successful eCommerce email marketing starts with the solid foundation of best practices for deliverability.
And while deliverability can be a confusing topic for most marketers, knowing how it works will help you get your emails into the inbox to turn those opens into sales!
That’s why today we’re bringing in Sendlane’s Director of Deliverability, Damon Sauer, to provide some insight into what it is and why it’s crucial to your email marketing success!
Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns
Subscribe & Listen on:
Apple Podcasts: https://get.sendlane.com/3KzrDee
Spotify: https://get.sendlane.com/3LV6NGz
Google: https://get.sendlane.com/3reLlog
Let's Get Social! Follow us on:
Instagram: https://get.sendlane.com/3KzOcQ5
Linkedin: https://get.sendlane.com/3jszz5b
Facebook: https://get.sendlane.com/3rjNS0d
Twitter: https://get.sendlane.com/3KyAMUA
Youtube: https://get.sendlane.com/3rhdMlw1 hr - 4 Predictions on How The 2020 Pandemic Will Permanently Change eCommerce | 028
In our previous episode, we shared 5 actionable tips to help you prepare your eCommerce holiday marketing strategy.
Today, the team wraps up our “eCommerce & the pandemic” series with a few predictions. Recent events are rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. Learn how eCommerce will be permanently effected in technology, supply chain, and customer expectations and what you can do to prepare your store for the surge.
Learn more: http://www.marketingautomationhustle.com
Subscribe & Listen on:
Apple Podcasts: http://sendlane.net/podcast-apple
Spotify: http://sendlane.net/podcast-spotify
Google: http://sendlane.net/podcast-google
Soundcloud: http://sendlane.net/podcast-soundcloud
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Twitter: http://sendlane.net/twitter57 min - 5 Tips to Jump-Start Your Holiday Marketing During COVID-19 | 027
If you caught our last episode, we discussed how COVID-19 has thrown the traditional holiday shopping model out the door and why your eCommerce store should be prepared. In today's episode, Caitlin Hutchinson, Jimmy Kim & Amir Torabi dive into the "how". Tune in to learn 5 actionable tips that will help you prepare your eCommerce holiday marketing strategy during the pandemic.
Watch the full episode here and stick with us for the next part of this COVID-19 & eCommerce series.
Learn more: http://www.marketingautomationhustle.com
Subscribe & Listen on:
Apple Podcasts: http://sendlane.net/podcast-apple
Spotify: http://sendlane.net/podcast-spotify
Google: http://sendlane.net/podcast-google
Soundcloud: http://sendlane.net/podcast-soundcloud
Let's Get Social! Follow us on:
Instagram: http://sendlane.net/instagram
Facebook: http://sendlane.net/Facebook
Twitter: http://sendlane.net/twitter
5 Tips to Prepare Your Holiday Marketing Strategy During COVID-1956 min - How COVID-19 Has Turned The Holiday Shopping Model Upside Down | 026
As the summer months begin to wind down, eCommerce brands gear up for holiday season shopping. We can't deny that this holiday season will look a little different but what we can do, is prepare for it! In the newest episode of "The Marketing Automation Hustle" podcast, host, Caitlin Hutchinson is joined by Sendlane CEO Jimmy Kim & Amir Torabi to take a look at what this holiday season will look like and how brands are strategizing their game plan.
Tune in to learn all about it and stick with us for the next part of this COVID-19 & eCommerce series.
Learn more: http://www.marketingautomationhustle.com39 min
About The eCommerce Hustle
From the publisher's feed
To say eCommerce marketing has changed would be the understatement of the decade. It’s never been easier to spin up an online store. But, it’s also never been harder to grow one. The days of…
cookie-cutter marketing tactics are long gone. That’s why we interview eCommerce marketing experts who are building 7- and 8-figure brands in the 2020s. The eCommerce Hustle, brought to you by Sendlane, pulls back the curtain and focuses on mastering the fundamentals that most brands ignore: retention, customer experience, and long-term buyer relationships. Join our hosts Sendlane CEO & Co-Founder Jimmy Kim and Director of Brand & Content Strategy Caitlin Hutchinson as they sit down with top industry experts on The eCommerce Hustle.