The eCommerce Hustle

You’ve heard the saying, “the money is in the list.” And it’s true, it is. In fact, your email marketing should be accounting for at least 30-40% of your eCommerce store’s monthly income. But what if it’s not? What after doing everything you think you should be, you’re still missing the mark? Today we're sitting down in the studio to breakdown the four main reasons why your email marketing ISN’T making you the income it should be, and how to solve it!  So if you’re scratching your head trying to get email marketing to work better for you, this episode is for you. 

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In a world that’s becoming increasingly digital, now more than ever, we want to feel connected. And as an eCommerce marketer, it’s your job to actively create connections with your audience and make them feel like they’re part of something! Because when a customer buys something, they should feel as if they are purchasing more than just a product. For todays episode we're welcoming Ryan Beltran from premier wood and steel watch company, Original Grain to discuss how they use their authentic brand story to introduce their brand to customers and of course sell more.

The user experience your brand creates can either make sales, or lose them. The more proactive you are in optimizing your customers onsite and purchasing experience, the more you'll see an increase in efficiency and revenue. Today we're welcoming Rich Rudzinski, Founder & CEO of Tragic Media into the studio to chat about the variety of companies he's worked with and how his team has helped them to enhance their websites, customer flow and more to help them avoid projects that could've been "tragic" for their business.

As strategies start to shift and new technologies develop, the eCommerce landscape is changing and evolving at a rapid pace. And while there are certain things guaranteed to stay the same there are a variety of things that will cause a significant shift in how eCommerce merchants reach their audience, sell their products, and retain customers. Today we're sitting down with Rick Wilson, CEO of Miva to discuss exactly how you can look ahead and assess what changes are coming and prep your eCommerce strategy to stay ahead of the curve.

With so many different technologies available today, it can be tough to know where to begin when it comes to putting together the ideal eCommerce tech stack. But whether you're re-evaluating your eCom tech stack or assembling one for the first time, today we're chatting about anything and everything related to choosing the right solutions. Learn what tools you should have in your eCom marketing arsenal, how to evaluate new ones, the right questions to be asking, and so much more!

Over 75% of online shopping carts are abandoned... so what does that mean for you? You need to have a top notch abandoned cart recovery strategy in place to bring those customers BACK to your website to complete their purchase. In fact, abandoned cart emails have proven to convert an average of 10% of those potentially lost customers. Pretty impressive right? And that's what todays episode is all about! We'll be sitting down to chat about six emails you need to be sending, from the messaging, timing, and everything in between... to win back those sales and increase your overall ROI. 

eCommerce is one of the fastest growing industries, and when it comes to starting an online business, having a great idea is just the beginning! Today we're sitting down with Jameson Slattery, Operating Partner at Enlightened Brand Ventures to talk about brands like Kopari Beauty and Original Grain Watches. Learn about their beginnings in the eCommerce industry, how they developed their brands, built awareness around their product, and created a marketing strategy from the ground up to skyrocket their business'! 

The holiday season accounts for up to 30% of the eCommerce industry's annual sales! And Cyber Monday is the biggest shopping day of the year — with $7.9 billion in online sales generated last year! Onsite behavioral targeting is a great way to personalize your website for this huge spending season with highly targeted messages that drive your visitors to engage with your brand and make those holiday purchases! Today we're chatting with Rob Hammett, Director of Solutions at Justuno to learn how you can optimize your website messaging and overall marketing strategy to boost your holiday sales!

As a marketer, you've probably heard of interactive content — anything your consumers click on, swipe, or interact with. But did you know that this kind of content can increase your click-to-open rate by 73%? Today we're chatting with Randy Levy, SVP of Zembula — an email tool that brings interactive content together with customer data to create a 1-to-1 personalized experience. Tune in to learn how you can leverage interactive content in your emails to create excitement around your brand and encourage more opens, clicks, and sales.

Today we're sitting down to chat about the power of email marketing in the eCommerce space. Learn how you can use email to engage with your customers and boost your revenue! PLUS we'll be diving into the details of our BRAND NEW course — eCommerce Email Academy! It's a complete step-by-step playbook to email marketing that will walk you through EXACTLY how you can leverage email and automation to increase your online store sales and customer LTV on autopilot.

Want a sneak peek at the course? 

Grab our early enrollment offer today at http://ecomemailacademy.com/podcast