The eCommerce Hustle

Personalization has been a top priority for marketers for years. But in todays world basic personalization is no longer as effective as it once used to be. Customers are no longer happy with just their name in the subject line or email. Today Jon Merlin, Creative Director at full-service advertising agency, Fidelitas Development joins us to discuss what modern eCommerce hyper-personalization is, why it matters, and how you can use it to increase customer engagement and boost your overall store sales. 

For many successful ecommerce brands, facilitating the flow of information between their email marketing and website (and vice versa) has become a crucial part of their cross-channel marketing strategy. Today we're sitting down with Rob Hammett, Director of Solutions at JustUno (an AI Visitor Conversion Platform) to chat about onsite personalization and email. Learn how you can use intelligent lead captures, personalized website messaging and audience analytics ALL combined with email marketing to deliver a customized experience and most importantly, increase your conversions.

Sneak peek into eCommerce Email Academy! Sendlane CEO, Jimmy Kim sits down with Kopari Beauty's Chief Digital Officer, Megan Whitman. As the first employee, Megan spearheaded the brand’s growth through digital media driving back to their direct to consumer website, gaining the attention of major beauty retailers & investors less than a year after their launch. Learn how this successful eCommerce brand sparked engagement with their audience and increased online sales by communicating their unique brand voice, story and product offering via email marketing!

Just as marketers are constantly on-the-go, so are the people you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Enter - SMS Marketing. Today we're sitting down with Dylan Whitman, eCommerce Expert and Co-Founder of SMS marketing and multi-communication tool, Retention Rocket to understand how eCommerce brands can add SMS marketing to their marketing strategy to drive their online sales and customer engagement.

Data powers the majority of business’ and serves as a source of valuable insights on your shoppers' behavior. Today we’re sitting down with Daasity CEO and Data-Driven Marketing Expert, Dan LeBlanc to discuss how eCommerce brands and marketers can comb through all of their data, analyze it, understand it and make strategic marketing decisions based on it. We’ll explain how to kick-start your own data-driven marketing strategy, and why it’s absolutely essential for your online store. PLUS we’ll talk about how to implement it to boost your conversions and customer engagement.

The most successful ecommerce brands know that email marketing is still one of the most reliable and profitable methods out there. Today we're back with Sendlane CEO & Co-Founder, Jimmy Kim to explore the specific ways you can use email marketing to engage your customers, maximize your ROI, and increase your sales. From opt-ins to segmentation strategies we'll dive into tips and strategies you can start applying to your online store today.

Gatsby.ai CEO & Founder, Brett Bernstein joins us in the studio to chat about his entrepreneurial journey from creating healthy vending machines for schools to developing a platform that enables brands to automate their influencer outreach process by identifying social influencers already in their customer base. Learn how you can apply influencer marketing to your own business and integrate Gatsby.ai with your Sendlane account for maximum success.

Sendlane CPO, Zak Meftah sits down with us to dive into the "art of inboxing" in todays world. With all the noise in consumers' inboxes, how do you ensure that your emails are not only seen by your contacts, but engaged with? Today we're discussing the best practices for email deliverability and sharing pro inboxing tips you can apply to your own marketing strategy to help you maintain a healthier sender reputation and of course, drive more sales.

Email marketing isn't dead. In fact, it's actually more effective than ever with every $1 spent bringing in an average return of $44. So despite the rise of social media, email continues to be at the very center of modern digital communication. So if you're not seeing the best results from your email marketing efforts, it might be time to evolve... and we'll tell you how! Tune in to find out how you can continue to dominate your marketing strategy with email and convert more leads into paying customers.

We're back again with Sendlane Co-Founder & CEO, Jimmy Kim to explore the beginning concept and development of Sendlane and better understand what Sendlane is, what it does, what differentiates the platform from its competitors, and how it can help eCommerce marketers hyper-personalize their customer journey on autopilot with email and sms marketing automation. PLUS a little sneak peek at what’s to coming to the platform in the future!