Just as marketers are constantly on-the-go, so are the people you’re trying to sell to. That’s why sticking to a single marketing channel isn’t exactly a great idea anymore. Enter - SMS Marketing. Today we're sitting down with Dylan Whitman, eCommerce Expert and Co-Founder of SMS marketing and multi-communication tool, Retention Rocket to understand how eCommerce brands can add SMS marketing to their marketing strategy to drive their online sales and customer engagement.