The holiday season accounts for up to 30% of the eCommerce industry's annual sales! And Cyber Monday is the biggest shopping day of the year — with $7.9 billion in online sales generated last year! Onsite behavioral targeting is a great way to personalize your website for this huge spending season with highly targeted messages that drive your visitors to engage with your brand and make those holiday purchases! Today we're chatting with Rob Hammett, Director of Solutions at Justuno to learn how you can optimize your website messaging and overall marketing strategy to boost your holiday sales!