ReVoicing the Future

Theresa Hoffman got her start in the industry on the factory floor at Martin Guitar, and worked her way through every facet of the business to her latest achievement, building the Martin Guitar Custom Shop. She shares how following her curiosity led her each step of the way, why a supportive company culture is key to a career like hers, and stories from the custom shop, reflecting on the power of helping someone create their own unique instrument. 

Women of NAMM at The NAMM Show!

• Thursday, January 22 at 10 AM | First Attendee Meet-Up
• Thursday, January 22 at 3 PM | ReVoicing the Future Live!
• * CORRECTION* Friday, January 23 at 9:30 AM | Deep Dive Live!
• Friday, January 23 at 5 PM | Women of NAMM Reception

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

The topic of AI is polarizing. Some embrace it, some fear it. As a creative herself, Michelle Rose decided to embrace it. Michelle sits down with Natalie and Stephanie to talk through her career as a creative; how it’s okay to start your true passion later in life, and how embracing AI helped her, and in turn, teaches other creatives how it can help them. This jam-packed episode covers a lot of ground, and Michelle leaves no stone unturned. 

Subscribe to Struktur Society on Substack. 

Learn more about Strukstur Society.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Chandra Lynn's multifaceted career has been defined and guided by her boundary-pushing instincts for growth. She joins Natalie and Steph to look back on her path from live music promotions to building her company, Glow Marketing. She digs into her coaching practice and book, Root to Rise, which is geared toward guiding individuals to live in their own authenticity. 

• Get your copy of Root To Rise.
• Etsy Shop- Use Code RISE25 for 25% off and a personalized, signed copy!
• Take the Hidden Forces Quiz!
• Learn more about Glow Living. 
• Learn more about Glow Marketing.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Bev Fowler never expected her career would lead to the music industry; now, over 20 years into her tenure at PRS Guitars, she's behind some of the most iconic musician/instrument partnerships, from Orianthi to Carlos Santana to John Mayer. On the eve of her attending the 2025 Women of NAMM Summit, Bev reflects on the most rewarding aspects of building relationships over an artist's career, what makes being part of Paul Reid Smith's team so special, and the strength she cultivated to outlast as a woman in a male-dominated industry.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Women of NAMM has welcomed Morgane Devos, Director of Marketing at Shure, and Gayle Eline, Vice President at Menchey Music, to its leadership council. Morgane and Gayle join Natalie and Steph to share their stories that bring them to their current roles and their vision for this next chapter of Women of NAMM, exploring the relationship building, adaptability, and person-centered leadership skills that have defined their journeys thus far.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Six years ago, Kristina London started a small project called Amplify Her Voice to highlight the statistics around the gender disparity within the music industry. Since then, alongside her team, she has grown Amplify Her Voice into one of the leading champions of gender equity in music and creators of opportunity for women in the industry. Kristina joins Natalie and Steph to discuss the journey Amplify Her Voice has brought to her career (she’s also now the Content and Touring Project Manager at Live Nation Women), expanding grassroots opportunities for women within music, and partnering with music festivals to shape a better industry for everyone. We also dive into how building the right team and the foundation of feminine leadership play a role in their success. 

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

The tables have turned! This month, Natalie, Steph and Julia are celebrating five years of ReVoicing the Future with guest host Katie Kailus, editor of Music Inc. Magazine. The trio reflects on the milestone, looks to the future, and answers some listener questions.

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

For Lillian Werbin, CEO and Owner of Elderly Instruments, community is key, and they excel in creating spaces that support the music and the music-makers, either with Elderly, with their production company, Sturdy Roots, or within their many advocacy and board roles with the likes of NAMM, IBMA, Bluegrass Pride, and more. Lillian shares their story working their way up through the family business into leadership, advice about how to know whether board service is for you, how they manage it all, and how they fell in love with the banjo. Through it all, Lillian is a force for connection and evolution within music.

Learn more about Bluegrass Pride & Rhapsody Project .

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Through the organization she founded to advance gender equity in music, We Make Noise (formerly Beats By Girls), and in her role as Director of the Popular Music program at Arizona State University, Erin Barra has dedicated her career to pulling back the veil on music production and welcoming those eager to learn to the table, ensuring she's giving them the best chance of success in today's entrepreneurial-focused industry. Erin shares how her path in music and education pulled her along every step of the way, why surrounding herself with a brilliant team has always been key to her success, and proves that a willingness to embrace the uncomfortable can lead us to the career paths we’re meant to have. Giving people the tools to create and share their ideas is how she makes the world a better place, and we’re grateful she’s doing the work. 

Learn about We Make Noise: www.wemakenoise.org

Learn about the ASU Popular Music Program: https://musicdancetheatre.asu.edu/degree-programs/popular-music

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond

Beth Heidt, CMO at Gibson, is one of the music products industry's most warm, authentic presences and effective leaders through her emphasis on connecting with her team, the artists she works with through Gibson, and anyone lucky enough to cross her path. Natalie and Steph have a soul-filling conversation with Beth on how she developed this way of showing up in work, why the feminine aspects of her leadership have made her such an effective and beloved asset to Gibson, and why knowing who we are is foundational to our success in our work and in building meaningful careers. Take a big, deep breath with us - and let's get into it!

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This episode was co-produced and edited by Natalie Morrison, Stephanie Lamond, and Julia Olsen.  

Music by: Lucky Lamond