Join hosts Jared Larsen and Matt Walker on the 8 Figure Agent Podcast as
 they have an insightful conversation with Jed Morley, CEO of Backstory Branding.
 Discover how Jed's expertise has transformed financial services companies, like 
Swivel, by clarifying their purpose, and refining their messaging to resonate with 
customers. Learn about the crucial role of branding, empathy, and iterative processes 
in achieving remarkable business success. Whether you're an advisor or 
entrepreneur, this episode provides valuable insights on how to elevate
 your brand and connect with your ideal customers.

00:00 Welcome to the 8 Figure Agent Podcast
00:30 Introducing Special Guest: Jed Morley
00:58 Jed Morley's Background and Career Journey
02:44 The Importance of Branding and Nike's Influence
06:48 The Birth of Swivel: A Branding Journey
11:09 The Role of a Coach in Business Success
13:41 Message Market Fit vs. Product Market Fit
17:46 The Power of a Great Brand Name
22:34 Advice for Financial Advisors on Branding
22:48 Case Study: Rebranding a Financial Advisory Firm
27:22 Identifying Ideal Customers and Brand Messaging
31:26 The Importance of Pruning and Innovation
37:48 The Branding Process Explained
41:56 Final Thoughts and Contact Information

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Recorded & Produced by: SB Studios