In this episode, we’re joined by Taylor Thoen, co-founder of Joe & Bella and former Registered Nurse.

With a passion for helping others, Taylor began her healthcare career as a CNA, later becoming an RN.

Throughout her journey, she identified a significant gap in clothing options for patients, particularly older adults, and this inspired her to collaborate with Jimmy Zollo to create a line of adaptive apparel.

Taylor takes us behind the scenes of starting a business in the post-pandemic world, covering everything from fundraising and market research to daily operations.

She also shares their unique approach to marketing, which includes building strategic partnerships and utilizing an internet marketing expert to help grow their online presence.

Joe & Bella’s mission is to design functional yet stylish clothing for older adults, ensuring comfort without sacrificing aesthetics.

Their goal is to continue innovating in adaptive apparel and to make a positive impact on the lives of their customers.

To learn more about Joe & Bella and their adaptive clothing, visit joeandbella.com or follow them on major social media platforms.

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