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Discover the future of B2B customer engagement as we sit down with Matthew Knight, the visionary Chief Revenue Officer at Audyence. Matthew brings a wealth of experience from his roles at Blackbaud, Spiceworks, and Madison Logic, and is here to share how Audyence is reshaping demand generation campaigns with their innovative programmatic technology for CPL-based inventories. If you're eager to enhance transparency and efficiency in your marketing strategies, this episode is packed with insights on how Audyence's lead tracking and verification solutions are set to revolutionize multi-touch campaigns, reduce fraud, and improve brand interactions with agencies and publisher networks.

We also journey into the art of enhancing customer engagement through smart metrics and personalization strategies. Learn how platforms like Marketo and HubSpot can be leveraged to track critical performance indicators like conversion rates and ROAS, helping you optimize your campaign success. The episode sheds light on the power of content syndication as a branding tool and how AI-driven insights can elevate personalization on websites and landing pages.

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