Join Nathan in this exciting episode of Ecommerce On Tap as he interviews Brandon Kleinman, founder of the Birthday App and former Disney Imagineer. Discover how the Birthday App is changing the way we celebrate special occasions, blending technology with heartfelt gestures.

Brandon shares his journey from Disneyland to digital entrepreneurship, highlighting the unique retention power of birthday products and the potential shift back to real-life marketing. He stresses the importance of forming an emotional bond with customers, going beyond just being at the right place and time.

The conversation also covers strategic positioning in crowded markets, with insights from the "22 Immutable Laws of Marketing." Learn how brands like Michelin and Lululemon found their unique angles to connect with customers.

Don't miss this episode packed with valuable lessons on building long-term customer relationships and innovative marketing strategies.

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