In this episode of The Jenny Beth Show, Richard Viguerie, Chairman of American Target Advertising, shares his pioneering journey in political direct mail marketing. Viguerie discusses his role in shaping the conservative movement, emphasizing the importance of grassroots efforts and effective marketing strategies. He highlights his innovative techniques that have revolutionized campaign fundraising and empowered conservative causes. Viguerie also provides insights into the current state of conservative politics and the critical need for strong leadership and effective communication. This episode is a must-listen for anyone interested in conservative marketing, grassroots activism, and the history of the conservative movement.

Twitter/X: @RichardViguerie | @jennybethm

Website: www.americantarget.com