Tech Startups Germany  - Startups and Venture Capital

šŸ’” Revolutionizing E-Commerce: KeyOne's IDAN System


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How do you build a startup that could change the way millions shop online — all before your 20th birthday?

In this episode, Startuprad.io dives into the game-changing IDAN system with Julian Pfeiffer, founder of KeyOne, who started his company at just 15. From the football field at Eintracht Frankfurt to leading one of the most exciting fintech e-commerce innovations in the DACH region — Julian’s journey is one for the books.

We explore how the IDAN (International Delivery Address Number) streamlines online checkout, enhances data privacy, and reduces delivery errors — all while helping merchants boost conversion and cut costs. If you care about startup innovation, e-commerce, or digital payments, this episode is for you.

šŸŽ§ What You’ll Learn:

  • The origin story of KeyOne and Julian’s early entrepreneurial spark

  • How the IDAN system improves checkout with one secure ID

  • Why address validation (like What3Words) is key for delivery optimization

  • Benefits for merchants: lower costs, more new customers, fewer mistakes

  • Julian’s long-term vision for e-commerce innovation in Europe and beyond

  • šŸŽ™ļø Guest: Julian Pfeiffer, Founder of KeyOne

    🌐 Website: keyone.me
    šŸŽ¤ Host: Joern Menninger, Startuprad.io

    šŸ•’ Timestamps:

    • 0:00 – Intro

  • 1:34 – Julian’s Entrepreneurial Journey

  • 5:22 – Solving the ā€œChicken or Eggā€ Problem

  • 7:12 – How the IDAN System Works

  • 10:56 – The Future of E-Commerce

  • 13:35 – Benefits of IDAN for Customers and Retailers

  • 18:08 – What’s Next for KeyOne: AI, Partnerships & More

  • 21:48 – From Football to Founder: Julian’s Balancing Act

  • šŸ”„ Sponsor: Meet Vanta

    Vanta automates security and compliance for ISO 27001, SOC 2, and more. Skip the spreadsheets, stay audit-ready, and focus on growth.

    šŸŽ Get $1,000 off at vanta.com/startupradio

    šŸ“¢ Call to Action:

    • Subscribe to Startuprad.io for more startup deep dives

  • Share this episode with your network

  • Leave us a 5-star review to help others discover the show

  • Explore more at startuprad.io

  • šŸ“± Social Sharing:

    • Twitter/X:

    "How is KeyOne revolutionizing e-commerce in the DACH region? šŸ¤” Tune in to the latest @Startuprad_io episode to find out! #IDANsystem #ecommerce #startups"

  • LinkedIn:

  • "Startuprad.io sits down with Julian Pfeiffer, the founder of KeyOne, to talk about the IDAN system and the future of checkout. A must-listen for every startup founder and investor in e-commerce."

  • Instagram:

  • "From āš½ļø to šŸ’» — discover how a teenage founder is transforming the way we shop online. Listen now on Startuprad.io! #ecommerce #entrepreneurship #startupstory"

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    Tech Startups Germany  - Startups and Venture CapitalBy Jƶrn "Joe" Menninger


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