In this episode of Integration Redesigned, host Cait Porte interviews Bob Howland, an executive at Dawn Foods, about leadership and change management in the ecommerce space. Holland shares lessons learned from his extensive experience in the field, having worked in ecommerce for over 20 years and led efforts for more than two dozen companies.

One key takeaway from the conversation is the importance of change management and collaboration when implementing new technologies. Howland emphasizes the need to bring people along on the journey, recognizing that everyone comes to change at their own pace. He admits that he underestimated the amount of time it would take to carry people forward and wishes he had spent even more time on change management.

Howland also highlights the value of partnerships and customer feedback in driving success. He explains that Dawn Foods had a blank canvas when it came to ecommerce and the company was encouraged to look at various Ecommerce platforms. However, Howland and his team chose to be nimble and have control, launching with two dozen separate technologies on one-year contracts. This approach created a dynamic around performance, with Dawn Foods renewing contracts only if what was sold to them worked as promised. The team's focus on customer experience and voice of the customer drove success, with the company seeing phenomenal sales and adoption growth.

Overall, Howand's insights on change management, collaboration, partnership, and customer feedback provide valuable takeaways for anyone involved in ecommerce or leading organizational change.

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Episode Resources: 

• Bob Howland | Linkedin
• Cait Porte | LinkedIn

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