In this episode of the DevReady Podcast, join host Anthony Sapountzis sits down with Lucas Meadowcroft, Co-Founder, CEO & Innovation Consultant of CROFTI. From his humble beginnings in I.T. support to pioneering advancements in artificial intelligence and sports technology, Lucas shares invaluable insights into navigating the ever-evolving landscape of tech innovation.

Lucas explores his 20-year journey in the tech industry. He traces his roots from I.T. support to innovation consulting, culminating in the founding of CROFTI, a company dedicated to enhancing organizational efficiency through streamlined processes. Throughout the past decade, CROFTI has been at the forefront of innovation, particularly delving into artificial intelligence by developing Trippy, an AI platform targeted at MSPs. Despite encountering challenges in finding product-market fit, Lucas has diversified investments into sports applications like Run With and Pivot Sports, catering to various sports communities.

Central to Lucas' approach is the focus on outcomes, emphasizing the significance of automation and efficiency improvements for businesses. He shares insights into recent ventures, including launching sports applications to enhance community connections and player experiences. Lucas also discusses the challenges faced in selling AI products within the MSP industry, highlighting the importance of integrating traditional foundational systems with AI solutions to optimize processes effectively.

Moreover, Lucas delves into the complexities and opportunities of leveraging AI for business transformation. He stresses the need to address the most pressing frustrations or pain points in a business and leverage AI to unlock opportunities for expansion and innovation. Reflecting on his experience of selling a support company, Lucas underscores the newfound freedom from reactive tasks and the potential for growth when AI streamlines operations.

Additionally, Lucas shares insights into the journey of raising capital during the pandemic, emphasizing adaptability and effective communication in pitching tech startups to investors. He reflects on lessons learned from the investor journey, cautioning against blindly following investor advice and highlighting the value of bootstrapping for sustainability in uncertain economic landscapes. Lucas also discusses the dynamics of raising capital in the fintech sector and the challenges of being ahead of the curve in technological advancements, particularly in the AI and MSP industries. Throughout the conversation, he expresses excitement about upcoming launches and the progress of projects, underscoring CROFTI's goals of building and investing in new ventures for scalability and innovation.