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Unlock the secrets to modern law enforcement recruitment with Doug Larson, co-founder of SAFEGUARD Recruiting, as he joins us on Courageous Leadership with Travis Yates. Learn how to attract and retain the best candidates through revolutionary strategies that go beyond superficial marketing tactics. Doug shares his transition from a Utah police officer to a recruitment expert, emphasizing the importance of self-sufficiency for police departments through targeted training.

Discover how proactive engagement and continuous communication can transform your recruitment process. Traditional methods are outdated; today’s approach involves a 24/7 digital campaign that keeps potential recruits engaged and informed. Doug discusses the necessity of multiple touchpoints and expert-crafted messaging to ensure candidates stay interested throughout the lengthy hiring journey. This strategy not only helps fill vacancies but also meets the needs of contemporary law enforcement.

Addressing budget concerns, we delve into cost-effective recruitment solutions tailored to fit various financial constraints. Doug highlights the inefficiency of relying solely on flashy websites and videos, advocating instead for acquiring candidate names through targeted social media ads. With detailed data and metrics, Doug demonstrates how to convert traffic into actual applicants. For departments looking to enhance their recruitment efforts, valuable resources and training are available at safeguardrecruiting.com. Join us for an episode filled with practical insights and a courageous call to action.

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