Takeaways:

• Market Shift: The home service boom (2020–2023) has ended; call volume dropped 30–40% and stabilized at lower levels.
• Brand over Rankings: Strong, memorable branding now outweighs digital rankings for lead quality and cost-effectiveness.
• Digital Challenges Ahead: Marketing will become harder and costlier due to saturation and AI platforms diverting traffic.
• Canvassing Opportunity: Door-to-door reaches the 94% of households not actively seeking services, creating untapped growth potential.
• Fast, Low-Cost Leads: Canvassing generates immediate leads and revenue, funding long-term branding efforts.
• Misconceptions Debunked: Door-to-door works across industries and doesn’t harm reputation if done right.
• Setter-Closer Model: Businesses can control lead flow by training canvassers (setters) to book and sales reps (closers) to convert.
• Three-Pillar Institute Approach:

1. Marketing & Branding (direct mail, video, brand warming)
2. Recruiting & Team Building (hiring, profiling, retention)
3. Sales Training (50%+ close rates, higher tickets)

• Proactive Growth: Eliminates seasonality and dependency on external leads by creating a steady, controlled pipeline.
• “5-Mile Famous”: Focus on hyper-local recognition through frequent, consistent touchpoints to dominate a local market.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  

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https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

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💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

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Websites:  

www.badenconsulting.net  

https://thekitchentablepodcast.net/

Guests:

Jonathan Bannister 
IG: @jonathanismarketing

https://www.topservdigital.com/

https://homeservicehustle.com/

Sam Wakefield

IG: @therealcloseitnow

www.closeitnow.net