In this conversation, Sushil Goel shares his entrepreneurial journey from being an electrical engineer to founding LayerFive, a marketing data platform. He discusses the challenges he faced in the marketing technology space, the importance of ID resolution, and how he built his startup from the ground up.

Sushil emphasizes the significance of mentorship and personal growth throughout his journey, offering valuable insights for aspiring entrepreneurs.

• (00:00) - The Journey Begins: From Engineering to Marketing Tech

entrepreneurship, marketing technology, ID resolution, startup journey, mentorship, business growth, marketing attribution, e-commerce, SaaS, team building