Well done! You converted the prospect successfully and you have one new customer. Your job is done. Wrong! Now we have to work even hard on customer retention and success. Senior Brand Manager, at SmartKarrot, Erica Crossfield helps us understand how we can revolutionize customer success and retention with their platform. Smart Carrot's platform focuses on creating an intelligent and democratized platform where customer success, sales, marketing, product, and finance can work together to improve customers' overall lifetime value and increase the business's net recurring revenue. Erica dives into their key growth channels and the importance of her role in connecting marketing, sales, and product to ensure one cohesive team. Their website is an important part of the buyer's journey, and it plays a vital role in providing information and visual representation of the company, so Erica is eager to shift their messaging to accommodate growing personas.