In this captivating episode, we sit down with Alex Lacroix, co-founder of Siempre Tequila, to uncover his remarkable journey from a challenging upbringing to becoming a leader in the tequila industry. Alex shares the hurdles he faced while building Siempre Tequila, the innovative techniques behind their Vivo and Muerto tequilas, and how resilience and creativity have shaped their success.

Key Takeaways:

Alex's path to entrepreneurship and how his mother inspired him to rise above challenges. The story of Siempre's early struggles in Ontario's tough spirits market. How innovation drives their tequila production, including the ancient Peruvian techniques behind Vivo tequila. Muerto tequila: a happy accident with a unique twist. Alex's personal reflections and aspirations for the brand's future.

Discover Siempre Tequila:

Shop Siempre Tequila: https://www.siempretequila.com/shop

Follow Siempre on Instagram: https://instagram.com/siempretequila Learn More About Vivo Tequila: https://www.siempretequila.com/vivo Explore Muerto Tequila: https://www.siempretequila.com/muerto

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Watch the Video here https://youtu.be/PGhaulabJ-o