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Unlock the secrets of the partnership and creator economy with our special guest, Olivia Savage, a senior marketing strategist from impact.com. Explore the transformation of impact.com from a humble affiliate marketing platform to a powerful tool for brands and creators. Olivia illuminates how influencers are reshaping consumer behaviors, especially during major shopping events like Black Friday and Cyber Monday. Discover why Gen Z and Millennials are choosing influencers over traditional search results to make purchasing decisions, and how this shift is redefining commerce.

Venture into the ever-changing landscape of industry trends as we spotlight sectors like fashion, beauty, and retail as leaders in adopting the creator economy. We also explore how emerging industries like cryptocurrency and cannabis are creatively navigating regulatory challenges to engage in partnerships. Olivia shares insights on the complexities of live streaming sales and the evolving perception of affiliate marketing. Whether it's TikTok live sales or building brand affinity in the B2B sector, this episode uncovers the exciting opportunities and challenges that are shaping the future of the partnership economy. Tune in for a compelling discussion that promises to expand your understanding and spark new ideas.

Digital Disruption with Geoff Nielson
Discover how technology is reshaping our lives and livelihoods.

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