Ken Rapp, CEO of Bluestream Corporation, discusses post-purchase retention strategies for direct-to-consumer (D2C) products and subscription businesses. Bluestream focuses on improving customer experience from product delivery to usage, aiming to reduce churn rates and increase repeat sales. Their approach involves automated messaging through various channels like text, email, and internet messaging, targeting the first 30 days of product ownership for activation and the next 60 days for engagement. Rapp shares success stories, including a 93% retention rate and a 30% improvement in repeat sales. Bluestream's pricing model aligns with client success, offering packages starting at $199/month.

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Guest Information & Helpful Links

Guest Name & Title: Ken Rapp: CEO

Company: Blustream Corporation

Phone: (508) 525-0011

Email: [email protected]